About
Strategic Design Leader with over 13 years of experience driving UX transformation, building high-performing design teams, and implementing scalable design systems. Proven expert in AI-enhanced design tools and workflows, with a track record of elevating organizational UX maturity, reducing development costs, and improving user satisfaction metrics. Excels in cross-functional collaboration, design operations, and strategic product development, consistently delivering impactful design solutions.
Work
Vancouver, BC, Canada
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Summary
Led and mentored a team of 8 designers, providing creative direction and scaling the Design Department from 15 to 65, significantly improving efficiency and UX maturity.
Highlights
Mentored and led a team of 8 designers, providing creative direction and professional development that resulted in a 100% team retention rate.
Scaled the Design Department from 15 to 65 designers through strategic recruitment and onboarding processes, supporting exponential company growth.
Increased design workflow efficiency by 20% through implementing robust process improvements and consultation frameworks.
Eliminated 60% of unscheduled work by implementing a comprehensive project tracking system, achieving 0% unplanned tasks.
Reduced siloed work by 75% through structured strategy meetings and weekly design reviews, fostering cross-functional collaboration and knowledge sharing.
Accelerated CRM integration time by 20% through user-tested design solutions, enhancing system usability and efficiency.
Bridged management gaps between Vancouver and London design teams, maintaining production continuity and global alignment.
Remote, Remote, US
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Summary
Led product design initiatives and user research for a distributed team, driving significant improvements in customer retention and platform accessibility.
Highlights
Directed user research across 300 school districts, reducing customer churn by 40% through data-driven design improvements.
Elevated platform accessibility rating from D to B+ within 90 days by partnering with Microsoft Accessibility team, enhancing user inclusivity.
Managed and mentored a distributed team of 5 designers across multiple time zones, fostering cohesive remote collaboration and skill development.
Secured 3 new enterprise clients by fostering a strategic partnership with Metalab, driving product innovation and market expansion.
Developed a comprehensive design intake framework, eliminating untracked design requests and streamlining project initiation.
Remote, Remote, US
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Summary
Established comprehensive UX standards, design processes, and a robust design system from the ground up to support product growth.
Highlights
Established comprehensive UX standards and design processes, significantly improving team productivity and design scalability.
Developed a comprehensive brand identity and mobile application design, enhancing market presence and user engagement.
Built a robust design system from the ground up, providing scalable solutions that supported significant product growth.
Remote, Remote, Canada
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Summary
Accelerated product delivery timelines and improved user satisfaction through foundational design principles and WCAG 2.0 compliance.
Highlights
Accelerated delivery timelines by 25% through comprehensive user research and strategic stakeholder interviews.
Enhanced Trustpilot rating from 3.0 to 4.0 stars by implementing weekly user testing protocols, significantly boosting user confidence.
Reduced design turnaround time by 2 sprints per request utilizing foundational design principles, optimizing workflow efficiency.
Decreased development handover time by 50% by implementing an Atomic Design-based system, streamlining developer collaboration.
Directed a global team of 4 designers across multiple time zones, ensuring consistent design quality and timely project delivery.
Delivered WCAG 2.0 compliant solutions, ensuring accessibility and aligning designs with key business objectives.
Vancouver, BC, Canada
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Summary
Led design strategy and UX research, delivering user-centered solutions and improving user satisfaction through iterative design improvements.
Highlights
Led comprehensive design strategy, delivering user-centered solutions directly aligned with core business objectives.
Established a robust UX research framework, incorporating on-site user visits and regular testing to gather actionable insights.
Enhanced user satisfaction scores through iterative design improvements, informed by continuous feedback loops.
Vancouver, BC, Canada
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Summary
Managed a team of 2 designers, developed core UX processes, and pioneered design vision for new SaaS products to increase market competitiveness.
Highlights
Managed a team of 2 designers, overseeing UX/UI deliverables for multiple product initiatives.
Developed core UX processes and design system architecture, establishing scalable design practices.
Pioneered the design vision for new SaaS products, significantly increasing market competitiveness and adoption.
Vancouver, BC, Canada
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Summary
Led a team of 2 designers, created a UI kit for brand consistency, and directed initiatives to improve user engagement.
Highlights
Led a team of 2 designers within the product design function, guiding project execution and quality.
Developed a comprehensive UI kit, ensuring brand and functional consistency across all product lines.
Directed key product design initiatives, significantly improving user engagement and satisfaction.
Vancouver, BC, Canada
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Summary
Mentored designers and led user research, improving design system effectiveness and product usability through iterative testing.
Highlights
Mentored 2 designers while spearheading user research initiatives to inform product development.
Mapped user experience flows, enhancing design system effectiveness and user journey optimization.
Increased product usability through continuous iterative testing and user feedback integration.
Vancouver, BC, Canada
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Summary
Led end-to-end design for the Colligo Engage flagship product, shaping user experience and improving adoption rates.
Highlights
Led the end-to-end design for the Colligo Engage flagship product, from concept to launch.
Shaped the user experience, significantly impacting market presence and competitive positioning.
Improved user adoption rates by designing intuitive and user-friendly interfaces.
Vancouver, BC, Canada
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Summary
Designed key features for flagship software, contributed to design standards, and collaborated with engineering teams for technical implementation.
Highlights
Designed key features for flagship software, enhancing user engagement and product functionality.
Contributed to the development of design standards, conducted UX testing, and engaged in client visits to gather insights.
Collaborated closely with engineering teams, ensuring seamless technical implementation of design solutions.
Skills
Leadership
Team Building, Performance Management, Mentorship, Strategic Planning, Change Management, Design Operations, Stakeholder Management, Executive Communication.
Design
User Experience (UX) Design, User Interface (UI) Design, Design Systems, Information Architecture, Interaction Design, Visual Design, Responsive Design, Mobile Design.
Research
User Research, Usability Testing, A/B Testing, Customer Journey Mapping, Persona Development, Competitive Analysis, Data-Driven Design, Analytics.
Technical
Figma, Sketch, Adobe Creative Suite, InVision, Miro, JIRA, Confluence, HTML/CSS, Agile/Scrum, WCAG 2.0 Compliance, Atomic Design.
AI Tools & Workflow
Figma AI, v0.dev, ChatGPT, Claude, Cursor, Gemini, Midjourney, DALL-E, Stable Diffusion, AI-Enhanced Prototyping, Prompt Engineering, AI Workflow Integration.