About
Highly accomplished Sales and Marketing Executive with over 15 years of experience driving multi-million dollar revenue growth and market expansion for leading consumer electronics, retail, and non-profit organizations. Proven expertise in developing and executing strategic business plans, optimizing operational efficiencies, and forging key partnerships to achieve significant profit margins and market share. Adept at leading high-performing teams, managing complex project portfolios, and implementing innovative go-to-market strategies that consistently exceed targets.
Work
Austin, TX, US
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Summary
Led Bullseye Consulting Group, providing strategic sales and marketing solutions to consumer electronics, event, and non-profit clients, driving business performance improvements and achieving long-term growth visions.
Highlights
Architected and commanded company-wide business process solutions across consumer electronics, race event, and non-profit industries, optimizing operational efficiency and strategic alignment.
Forged and maintained beneficial collaborations with over 15 notable brands and organizations, including major Tier 1 US retailers (Apple, Amazon, Best Buy, Costco) and significant event/non-profit entities, enhancing market reach and revenue streams.
Developed and executed vendor sales and marketing programs for both online and brick-and-mortar retail partners, alongside targeted external marketing and PR campaigns.
Provided sound and strategic advice to clients on business model structuring, product development, market analysis, brand positioning, and pricing strategies, driving informed decision-making.
Managed comprehensive project portfolios, defining solution strategies and overseeing resource management to ensure successful project delivery and client satisfaction.
NYC, NY/ Gatlinburg, TN, US
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Summary
Amplified sales objectives and delivered substantial revenue growth for Hilton Grand Vacations by forging critical partnerships and developing tactical plans focused on profitable expansion.
Highlights
Generated over $1.6 million in annual net revenue, achieving monthly sales exceeding $100K by strategically recommending the exclusive Fractional Deeded Ownership Program to qualified prospects.
Achieved $5K+ Volume Per Guest (VPG) by aligning cost-effectiveness of marketing expenses, securing high-level appointments, and maximizing net profit margins for both company and clients.
Recognized as the top sales executive in class after completing extensive training, demonstrating exceptional product knowledge and mastery of the sales process.
Capitalized on market opportunities by analyzing consumer requirements, competitive trends, and market shares to implement revenue growth and brand awareness initiatives.
Hollywood, CA, US
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Summary
Partnered with the CEO of V-Moda to drive over $50M in revenue within the first three years, establishing corporate vision and infrastructure, and leading customer-centric plans for business growth.
Highlights
Drove significant revenue growth, achieving up to $1.5M in the first year, over $20M in 2007, and over $35M in 2008, contributing to the company's $50M+ total revenue within three years.
Secured the #2 worldwide market share within the product category and supervised international distribution across 30+ markets.
Directed the successful development and launch of five new product lines and 12 product launches, overseeing product development, sourcing, price negotiation, and quality control, including on-site management in China.
Recruited, supervised, and evaluated a top-performing network of national sales representatives and international distributors, along with 30+ employees and third-party contractors.
Developed and implemented comprehensive branding initiatives, retail merchandising, and consumer-driven programs, including ad copywriting and online marketing (SEO/SEM, Google Adwords).
Instituted a multi-tiered competitive pricing matrix, maximizing NET profits based on key retail partner margin requirements and international market fluctuations.
Certificates
Skills
Sales & Business Development
Sales Revenue Development, New Business Development, Technology Sales, B2B Sales, B2C Sales, Outbound Sales, Inbound Sales, Pipeline Development, Client Needs Analysis, Territory Management & Expansion, Contract Negotiation, Customer Retention, Warm-dialing.
Marketing & Branding
Brand Development, Retail Merchandising, Market Analysis, Market Positioning & Penetration, Integrated Marketing Communications, Event Coordination & Management, Email Marketing, SEO/SEM, Google Adwords, Ad Copywriting.
Strategic Management
Strategic Planning & Direction, Operations Leadership, Logistics Management, Stakeholder Management, Budgeting & Forecasting, Pricing Strategy, Business Model Structuring.
Project & Product Management
Product Development, Project Management & Delivery, Resource Management, Process Improvement, Zoho Projects, Microsoft Project.
Technical & Software Proficiencies
Windows, Mac OS, Servers, Routers, LAN, Wireless LAN, Microsoft Exchange, Microsoft Office Suite, Access, Web Design (Square Space), WordPress, SalesForce CRM, MailChimp, App Sumo Suite, HubSpot, Server Hosting, Chatbot Software.
Leadership & Team Management
Team Management, Executive Leadership, Cross-functional Collaboration, Talent Acquisition & Development.