Jovanny Tovar

Launched GTM LABS from 0 to 2 paying clients by building the comprehensive product marketing function, encompassing pricing strategy, website copy, client onboarding, outreach, and lead generation across diverse channels.

Developed and deployed a client-facing content collaboration platform (white-labeled SaaS tool) that reduced client onboarding time by 50% through async revision tracking, version-controlled feedback, and automated access.

Led Go-to-Market efforts for client features and campaigns, producing launch copy, product demo videos, event coordination, partnerships, blog content, and social media campaigns that reached over 1000 community members.

Built and iterated an internal AI-powered competitive intelligence product, analyzing user sentiment from YouTube, LinkedIn, and Reddit to uncover messaging gaps and social proof for internal and client campaigns.

Executed over 10 outbound campaigns and GTM experiments, analyzing results and quickly pivoting from underperforming tactics to scalable, high-intent lead generation channels.

Identified and established 15 strategic partnerships, significantly driving co:census user acquisition and increasing revenue by 10% ($120,000).

Developed and implemented a monthly reporting system for KPIs (lead generation, event sign-ups, conversion rates, MRR), resulting in a 15% increase in lead generation and a 10% increase in conversion rates.

Conducted market research to identify key market moments, increasing event sign-ups by 20% and boosting event attendance by 25% through digital marketing channels including Slack communities and LinkedIn groups.

Authored and published a best-selling ebook on Transit Equity, which increased website traffic by 15%, and led a successful event that generated $36,000 in revenue and a 30% increase in sign-ups.

Developed a comprehensive product marketing playbook, increasing team capacity by 23% across two product lines and contributing to $120M in ARR.

Collaborated cross-functionally on two product launches, executing buyer personas, product positioning, messaging, and sales enablement strategies.

Spearheaded the creation and execution of a competitive intelligence program, boosting sales confidence by 6% and asset utilization by 3.1%.

Built a competitive landscape market map, reducing ad-hoc requests for competitive information by 15%.

Led planning and execution of a webinar for the Payments product, generating $500K in revenue from 238 qualified leads.

Launched a franchise partnership program for LA-based restaurant chains, securing 8 multi-location clients within 10 months and driving $1.2M in incremental revenue by ensuring California Title 22 compliance.

Spearheaded GTM strategy for water filtration systems, contributing $2.8M in revenue over 10 months through ROI calculators and sales playbooks that reduced sales cycle time by 15%.

Identified underserved commercial sectors (gyms, hotels) via regional analysis, designing a campaign that increased B2B sales by 30% in Q4 2019.

Trained over 15 sales representatives on compliance-driven selling (Title 22 standards), improving customer retention by 12% within 9 months through standardized pitch frameworks and guides.