About
Highly accomplished Strategy and Experiential Marketing Specialist with a proven track record of developing and executing comprehensive marketing strategies that align with brand goals and captivate target audiences. Expert in leveraging market research and data analytics to inform strategic decisions, optimize campaign performance, and drive client satisfaction. Adept at cross-functional collaboration and managing end-to-end event logistics to deliver high-impact, measurable results in dynamic environments.
Work
Lagos, Nigeria
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Summary
Led comprehensive marketing strategy development and experiential campaign execution, driving brand engagement and client satisfaction for diverse target audiences.
Highlights
Developed and executed comprehensive marketing strategies, integrating market research and competitive analysis to inform data-driven decisions and enhance brand positioning.
Designed and implemented impactful experiential marketing campaigns, overseeing end-to-end production and logistics to ensure seamless execution and heightened audience engagement.
Managed key client relationships as primary point of contact, presenting strategic plans and performance reports with actionable insights to secure future initiatives and ensure high satisfaction.
Implemented robust metrics and analytics frameworks to measure campaign success, generating detailed performance reports that informed optimization strategies and demonstrated ROI.
Optimized team productivity and project management efficiency by leveraging digital tools and balancing in-office collaboration with remote work environments.
Lagos, Nigeria
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Summary
Spearheaded extensive research and content creation for sports news, ensuring accuracy and timely delivery for both print and digital publications.
Highlights
Sourced and researched captivating sports news stories, collecting and verifying newsworthy information to enhance content quality and reader engagement.
Authored short- and long-form articles for print and digital platforms, consistently delivering high-quality content within tight schedules and deadlines.
Fact-checked all stories and verified accuracy of coverage, upholding journalistic ethics and maintaining credibility for the publication.
Managed client expectations and deliverables, ensuring timely and effective communication.
Lagos, Nigeria
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Summary
Managed comprehensive document control and digitization processes, ensuring accuracy, security, and efficient retrieval of critical organizational data.
Highlights
Prepared and typified over 1,000 NAPIMS documents for scanning, ensuring precise tagging and adherence to original documentation standards.
Applied highest standards for document safety, preventing contamination during handling and ensuring secure storage and retrieval.
Indexed scanned documents according to established standards, facilitating easy, fast, and stress-free retrieval for all users.
Utilized database query and retrieval systems to efficiently manage and access all indexed documents.
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Summary
Provided critical research and analytical support for a Doctoral Thesis, contributing to data analysis, report preparation, and manuscript refinement.
Highlights
Composed the final analysis and discussion of findings for a Doctoral Thesis, ensuring coherence and alignment with research objectives.
Prepared comprehensive reports and presentations for internal and external defense of the Doctoral Thesis, facilitating successful academic review.
Applied qualitative and statistical analysis to research data, enriching findings and enhancing the validity of the research outcomes.
Fact-checked all materials and edited the Doctoral Thesis with meticulous attention to detail, ensuring technical exactitude and grammatical correctness.
UK
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Summary
Monitored and improved inventory accuracy and quality, implementing action plans to reduce defects across all departments.
Highlights
Monitored Key Performance Indicators (KPIs) for inventory transaction integrity, including stock and shipment accuracy, providing feedback to associates and managers.
Analyzed and shared defect data with team leads, facilitating the implementation of action plans that significantly reduced defects.
Developed and executed daily and weekly action plans to increase quality, inventory accuracy, and service across Inbound, Outbound, Pick, Pack, and Tranship Tote lines.
Collaborated with management to ensure consistent compliance with ICQA policies and procedures, enhancing operational efficiency.
UK
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Summary
Ensured the accurate sorting, palletization, and shipment of gift items while maintaining high standards of quality and workstation tidiness.
Highlights
Maintained undamaged conditions of gift items and ensured correctness, contributing to 100% quality control standards.
Sorted and palletized finished items according to stock and supply requirements, preparing them efficiently for shipment.
Ensured accuracy of seals and labels for each set and pack on pallets, minimizing errors and facilitating smooth logistics.
Monitored stock levels and initiated timely replacement requests, preventing shortages and ensuring continuous operations.
Loughborough, UK
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Summary
Maintained functional and tidy university facilities, ensuring an optimal environment for academic and administrative operations.
Highlights
Maintained functional conditions of university facilities on the 2nd and 3rd floors of the Civil and Building Engineering department, supporting daily operations.
Ensured the tidiness and availability of facilities daily, contributing to a conducive learning and working environment.
Reported and tracked leaks, breaks, and disrepair to relevant authorities, facilitating timely repairs and minimizing disruption.
Replaced required items and set out work areas to ensure regular use and unhindered academic work.
Loughborough, UK
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Summary
Facilitated interactive seminars and provided academic support to undergraduate students in International Relations, enhancing their understanding of complex theories.
Highlights
Supervised interactive seminars for undergraduate students, enhancing understanding of complex International Relations theories for over 50 students.
Prepared comprehensive slides for seminars, ensuring clear and engaging presentation of course material.
Organized weekly Q&A sessions, fostering active assimilation of theories and providing targeted clarification for students requiring additional support.
Graded exam papers in collaboration with the substantive lecturer, contributing to fair and accurate student assessment.
Lagos, Nigeria
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Summary
Drove business growth by serving as a key liaison between clients and agency, managing media campaigns, and ensuring client satisfaction.
Highlights
Worked as a key liaison and intermediary between clients and agency, fostering strong relationships and seamless communication.
Wrote compelling promotional proposals for client advertisements, contributing to successful campaign approvals and revenue generation.
Engaged in media planning and buying for product and service promotions, optimizing media spend for maximum reach and impact.
Monitored executed campaigns across press, broadcast, and outdoor channels, ensuring compliance with media orders and contracts covering financial responsibilities.
Managed and resolved issues at outdoor sites promptly, ensuring continuous campaign visibility and client satisfaction.
Education
Skills
Marketing & Strategy
Marketing Strategy Development, Experiential Marketing, Campaign Management, Market Research, Competitive Analysis, Brand Management, Digital Marketing Tools, Performance Reporting, Client Relationship Management, Media Planning & Buying, Business Development.
Project & Operations Management
Event Production, Logistics Management, Cross-functional Collaboration, Project Coordination, Process Optimization, Inventory Control, Quality Assurance (QA), Document Control, Data Digitization, Facilities Management.
Content & Research
Content Creation, Journalism, News Reporting, Editing, Fact-Checking, Academic Research, Data Analysis (Qualitative & Statistical), Report Writing, Presentation Development.
Communication & Leadership
Client Engagement, Stakeholder Management, Negotiation, Problem Solving, Team Cohesion, Mentoring, Tutoring, Public Speaking.
