CryptoKelly
Web3 Marketing & Community Leader | Blockchain Advocate
Istanbul, TR.About
Highly accomplished Web3 professional and blockchain advocate with over 4 years of experience driving community growth, user engagement, and strategic partnerships within the crypto and NFT sectors. Expert in leveraging content creation and social media marketing to educate diverse audiences, evidenced by authoring a crypto blog reaching 100,000 readers. Proven ability to translate complex blockchain concepts into accessible insights, fostering vibrant communities and expanding market presence for innovative Web3 projects.
Work
Remote, N/A, N/A
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Summary
Led marketing initiatives for Webump's NFT collection and infrastructure, significantly expanding brand presence and facilitating large-scale NFT minting.
Highlights
Represented Webump's NFT collection and technology across 50+ X Spaces and Discord AMAs, collaborating with major platforms like Solana's Blocksmith Labs and prominent influencers.
Served as a panelist and speaker at NFT NYC 2024 (Sei 404 Day event), discussing CW 404 token standards and the future of blockchain technology.
Facilitated the minting of 1 million NFTs across 1,800 collections using Webump's Lighthouse CLI, distributing over 5.7 million SEI in royalties to creators.
Developed and adapted GTM strategies in response to fluctuating market conditions, ensuring effective product positioning.
Shared market perspectives through the CryptoKelly Alpha blog, enhancing Webump's content outreach.
Remote, N/A, N/A
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Summary
Authored market analysis reports for Magic Eden, significantly growing audience engagement on the platform's Discord channel.
Highlights
Authored weekly reports on the NFT and crypto market, providing unique blockchain insights to a broad audience.
Grew the audience to 180,000, establishing the channel as the second highest viewed on the Magic Eden Discord with over 1,000 daily visits.
Istanbul, Istanbul, Türkiye
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Summary
Co-founded a Web3 initiative, driving user onboarding and strategic social media engagement for blockchain applications in Istanbul.
Highlights
Orchestrated professional networking events in Istanbul to onboard users directly to Sui and other blockchain applications, fostering community growth.
Provided direct wallet and app activation training, educating attendees to integrate blockchain into daily life and create dedicated users.
Advised the team on Instagram, LinkedIn, and X social media strategies, enhancing digital presence and engagement.
Remote, N/A, N/A
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Summary
Co-founded an educational research platform, simplifying complex Web3 concepts and managing a co-investment fund for crypto assets.
Highlights
Developed an online educational research platform on Notion, making complex Web3/crypto/NFT concepts accessible to non-technical and non-native English speakers.
Created and maintained a comprehensive Notion database on ETH, SOL, and other chain NFT ecosystems, integrating Google Sheets for enhanced data management since October 2021.
Managed a co-investment retail fund, providing clients with exposure to NFT and crypto asset classes.
Istanbul, Istanbul, Türkiye
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Summary
Led a personal brand focused on blockchain advocacy, content creation, and community engagement, cultivating a substantial following and advisory roles within the Web3 ecosystem.
Highlights
Cultivated an X (formerly Twitter) presence with over 4,000 followers, including major blockchain brands, investors, and founders, establishing significant industry influence.
Authored a Market Analysis blog, distributing content across 6 Discord servers and reaching a total audience of 100,000.
Hosted numerous X Spaces and Discord AMAs, and conducted interviews for diverse communities like LootGo and Biptap, enhancing community engagement and brand visibility.
Delivered public speaking engagements at Art Galleries and Universities on NFTs and Cybersecurity, and served as a panelist at a state-sponsored crypto conference (Blockchain Expo).
Managed collaboration for Magic Eden's DAO, overseeing whitelist platforms and team, and acting as a referral for NFT Launchpad services.
Served on advisory boards for Web3 engagement app Beeezo (BSC) and NFT marketplace Hokko (Sui), guiding strategic development.
Remote, N/A, N/A
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Summary
Headed partnerships and market analysis, contributing to the relaunch of a binary prediction platform and managing strategic collaborations.
Highlights
Authored a weekly market analysis X thread series as CryptoKelly on the DeCalls X page, generating 71,000 impressions per month.
Contributed to the successful relaunch of a sustainable Moon or Doom binary prediction platform at decalls.io, generating over 13,000 SOL in 5 months during a bear market.
Managed partnerships, recruitment, and market sentiment analysis for the collection and Decalls.io platform within an international team.
Facilitated and vetted partnerships with companies and NFT collections, safeguarding the platform from malicious attempts.
Skills
Community Building & Engagement
X Spaces, Discord Workshops, AMAs, User Onboarding, App Activation, Community Management, Stakeholder Engagement.
Content Creation
Daily Updates, Weekly Write-ups, Creative Insights, Market Analysis, Blog Authorship, X Thread Series, Copywriting, Narrative Development.
Marketing & Growth Strategy
Social Media Strategy (Instagram, LinkedIn, X), Go-to-Market (GTM) Strategies, Brand Visibility, Audience Growth, Partnership Development, Growth Hacking, Digital Marketing.
Blockchain & Crypto Expertise
Solana, Ethereum, Bitcoin, NFTs, DeFi Dapps, AVAX, BTC, SEI, SUI, Web3 Ecosystem, CW 404 Token Standards, Blockchain Applications, Smart Contracts, Decentralized Autonomous Organizations (DAOs).
Research & Analysis
Market Research, Product Research, Data Analysis, Critical Thinking, Competitive Analysis, Sentiment Analysis.
Public Speaking & Education
Conference Speaking, Workshops, Panel Moderation, University Lectures, Educational Content Development, Technical Communication.
Collaboration & Management
Cross-functional Collaboration, Team Leadership, Project Management, Whitelist Management, Referral Programs, International Team Coordination.
Software & Technologies
Notion, G Suite, Capcut, Canva, Ableton Live, Midjourney, ChatGPT, Runway AI, Eleven Labs, UDIO, Google Sheets, Lighthouse CLI.