Elsa Lebleu

International Strategic Marketing Graduate
Châtillon, BE.

About

Dynamic and recently graduated Master's in International Strategic Marketing professional with a strong foundation in digital consumer experience, brand management, and marketing analytics. Eager to leverage proven skills in market research, chatbot optimization, and customer service to drive impactful strategies in a first professional opportunity within a dynamic digital marketing or customer experience environment. Passionate about applying data-driven insights to enhance user journeys and achieve measurable business outcomes.

Work

McDonald's Arlon
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Customer Service Representative / Drive-Thru Specialist

Arlon, Wallonia, Belgium

Summary

Managed diverse customer service operations, primarily focusing on drive-thru efficiency and customer satisfaction for a high-volume restaurant.

Highlights

Operated efficiently across multiple roles, specializing in drive-thru operations to maintain service speed and order accuracy for hundreds of daily customers.

Developed and applied strong customer service skills, consistently resolving diverse inquiries and ensuring positive customer interactions.

Demonstrated exceptional versatility by proficiently performing various tasks, contributing to efficient team workflow and operational flexibility over 6 years.

AG Insurance
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Customer Experience Intern

Brussels, Brussels-Capital Region, Belgium

Summary

Drove customer experience improvements through research and optimization initiatives for a leading insurance provider.

Highlights

Conducted comprehensive mystery shopping across various channels, identifying 15+ critical pain points and proposing actionable quick wins to enhance the customer journey.

Analyzed 500+ user interactions and journey flows to assist in chatbot optimization, contributing to improved response efficiency and user satisfaction.

Provided key organizational and logistical support for the internal “Sound of C” event, ensuring seamless execution for 100+ attendees and positive team feedback.

LJE (Les Jeunes Entreprises) in association with INDA (Institut Notre Dame d'Arlon)
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Project Lead / Event Organizer

Arlon, Wallonia, Belgium

Summary

Led the successful organization and execution of a major public concert event in collaboration with a youth entrepreneurship program.

Highlights

Spearheaded the organization of a concert event featuring the French band '47TER' at “L'entrepôt,” managing all logistical and promotional aspects.

Coordinated with multiple stakeholders, including venue management, artists, and marketing teams, to ensure successful event delivery.

Successfully executed the event, attracting a significant local audience and generating community engagement for the youth entrepreneurship program.

Hydroseb Sprl
|

Maintenance Assistant

Awans, Wallonia, Belgium

Summary

Performed essential cleaning and maintenance tasks, contributing to a safe and organized work environment.

Highlights

Executed comprehensive cleaning and maintenance duties, ensuring facility adherence to safety and hygiene standards.

Demonstrated strong work ethic and attention to detail in maintaining a clean and organized work environment.

Supported operational efficiency by performing tasks reliably and independently during the contract period.

Education

HEC Liège University
Liège, Wallonia, Belgium

Master's Degree

International Strategic Marketing

Courses

Brand Management

Marketing Research

Marketing Analytics

Digital Consumer Experience

Digital Marketing Strategy

Thesis topic: Conversational AI and its impact on digital amnesia

HEC Liège University
Liège, Wallonia, Belgium

Bachelor's Degree

Economics and Management

Courses

Law and New Technologies (Familiar with GDPR regulations and principles)

Languages

French
English
German
Spanish

Skills

Technical Skills

Microsoft Office Suite, Canva, Power BI, Tableau, Marketing Analytics, Digital Marketing, Brand Management, Customer Experience Optimization, Chatbot Optimization, Market Research, GDPR Principles.

Soft Skills

Adaptability, Curiosity, Teamwork, Autonomy, Customer Service, Problem-Solving, Communication, Organization, Project Management.

Interests

Travel

Exploration, Cultural Immersion.

Fitness

Running, Active Lifestyle.

Literature

Reading, Knowledge Acquisition.

Culture & Arts

Architecture, Historical Sites.