About
Innovative Senior Product Designer with 8+ years of experience in end-to-end product design, UX strategy, and design operations for scalable digital products. Proven leader in building user-centered solutions across web and mobile platforms for startups, NGOs, and public sector clients. Currently advancing expertise in inclusive design, localization, and design systems while pursuing an MSc in UX Engineering as a Chevening Scholar.
Work
Cabo Verde, Not specified, Cabo Verde
→
Summary
Directed product operations by designing and implementing automated support channels and knowledge bases, significantly improving service delivery and user satisfaction.
Highlights
Designed and implemented automated support channels and multilingual knowledge bases for the .CV top-level domain, streamlining user assistance.
Improved support response time by 70% and reduced user drop-off through the implementation of user-centered support workflows.
Conducted comprehensive stakeholder interviews and data analysis to enhance service delivery and elevate overall user satisfaction.
London, England, UK
→
Summary
Led the comprehensive redesign of a crowdsourced language learning platform, enhancing usability and visual consistency while aligning product vision with strategic user and revenue goals.
Highlights
Spearheaded the full redesign of a crowdsourced language learning platform, significantly improving usability and visual consistency across diverse devices.
Boosted user engagement by 40% through iterative prototyping, rigorous usability testing, and data-driven design optimizations.
Defined and executed the design strategy in close collaboration with leadership, successfully aligning product vision with key user needs and revenue objectives.
Developed and implemented a robust component-based design system, facilitating rapid development and ensuring future scalability for the platform.
Cabo Verde, Not specified, Cabo Verde
→
Summary
Managed design for digital transformation initiatives, developing digital services and internal platforms to accelerate startup ecosystem growth and government partnerships.
Highlights
Led design initiatives for digital transformation across public and private sectors, driving modernization and efficiency.
Developed innovative digital services and internal platforms, successfully accelerating startup ecosystem growth within the nation.
Spearheaded comprehensive UX audits and facilitated impactful workshops for early-stage entrepreneurs and key government partners.
Cabo Verde, Not specified, Cabo Verde
→
Summary
Spearheaded cultural campaigns and national initiatives, significantly boosting public engagement and promoting local identity through strategic branding and messaging.
Highlights
Created and launched impactful cultural campaigns that boosted public engagement by 20% through strategic digital outreach and branding initiatives.
Provided expert advice on national initiatives, effectively promoting local identity using advanced strategic design thinking and public messaging frameworks.
Cabo Verde, Not specified, Cabo Verde
→
Summary
Directed the end-to-end design for four key digital products, ensuring UI consistency and UX coherence while achieving significant user adoption.
Highlights
Directed the design for four critical digital products (Muska, MyUnitel, RTC App, Passafree), focusing on achieving UI consistency and UX coherence.
Collaborated effectively with engineers utilizing React, TypeScript, and Flutter to successfully ship cross-platform features within aggressive timelines.
Translated complex product requirements into accessible, high-impact interfaces, driving over 50,000 user adoptions across multiple platforms.
Awards
Chevening Scholarship
Awarded By
UK FCDO
Prestigious, fully funded merit-based award by the UK Government, recognizing outstanding leaders with vision and potential to drive positive global change.
Mandela Washington Fellow
Awarded By
Young African Leaders Initiative (YALI)
Recognized for leadership potential as part of the Young African Leaders Initiative.
Skills
Product Design
Figma, Design Systems, Wireframing, UI/UX Design, Interaction Design, UX Research Methods.
UX Research
Usability Testing, Surveys, Personas, Journey Mapping, User Research Methods.
Frontend Collaboration
HTML, CSS, JavaScript, Storybook, Developer Handoff.
Leadership & Strategy
Product Strategy, Design Operations, Cross-functional Collaboration, Stakeholder Management, Strategic Design Thinking, Digital Transformation.
Tools
Figma, HTML, CSS, JavaScript.