About
Dynamic and accomplished professional with over 17 years of extensive experience across TV & radio broadcasting, creative direction, event production and marketing. Adept at developing and executing high-impact campaigns, leading strategic projects and driving brand visibility. Recognized for exceptional ability to blend creative vision with business acumen, delivering measurable results and fostering strong industry collaborations.
Work
Johannesburg, SA, South Africa
→
Summary
Led creative strategy and content development for youth, music and culture brands, driving brand visibility and audience engagement.
Highlights
Published 'D.O.A – Development Of Amapiano & Kwa Piano Comics,' establishing new intellectual property in the cultural space.
Directed and executed successful cross-platform creative projects for youth, music and culture brands, enhancing brand reach.
Developed IP-driven content rooted in African stories, expanding unique narrative offerings and cultural representation.
Forged strategic collaborations across art, media and education sectors, broadening project scope and impact.
Johannesburg, South Africa
→
Summary
Managed end-to-end event production, from concept development to vendor negotiation and budget oversight, ensuring successful execution and impact.
Highlights
Developed and executed event concepts aligned with client goals and target audiences, ensuring successful event outcomes.
Managed comprehensive event budgets, optimizing resource allocation to maximize impact while maintaining cost efficiency.
Negotiated and coordinated with diverse vendors, including caterers, sound technicians, and entertainers, to ensure seamless event delivery.
South Africa
→
Summary
Progressed from Marketing Coordinator to Manager, developing and executing comprehensive marketing strategies and campaigns that drove brand awareness and product launches.
Highlights
Developed and implemented marketing strategies and plans, overseeing campaigns that enhanced brand visibility and market presence.
Managed marketing budgets and resources, contributing to successful product development and new product launches.
Influenced pricing strategies and significantly improved overall brand awareness and market positioning.
Facilitated and coordinated day-to-day business activities, providing critical support to company operations and the managing director.
London, UK
→
Summary
Produced and presented a 100% music radio show, 'AMAINTERNATIONAL,' sourcing content and exploring commercial opportunities for a UK-based consumer audience.
Highlights
Presented and anchored 'AMAINTERNATIONAL,' a 100% music radio show, targeting UK consumers and driving listener engagement.
Sourced and curated music, scripted links, and developed show content, ensuring high-quality broadcast material.
Identified and explored commercial opportunities through show content, contributing to potential revenue generation.
Los Angeles, USA, US
→
Summary
Produced and presented 'The Syndicate Africa,' a 100% music radio show, sourcing content and exploring commercial opportunities for an LA-based consumer audience.
Highlights
Presented and anchored 'The Syndicate Africa,' a 100% music radio show for an LA-based consumer audience.
Sourced and curated music, scripted links, and developed show content, maintaining listener engagement.
Explored commercial opportunities through show content, enhancing show viability.
London, UK
→
Summary
Served as TV & Radio Presenter/Anchor for 'THIS IS AMAPIANO' documentary, contributing voice-over artistry and production support for global broadcast.
Highlights
Presented and anchored a documentary on the global rise of Amapiano, reaching a wide international audience.
Provided voice-over artistry for television and radio segments of the Amapiano documentary, enhancing narrative delivery.
Supported the production team in scripting and corroborating the Amapiano story, ensuring factual accuracy and compelling storytelling.
London, UK
→
Summary
Produced and presented 'AMAINTERNATIONAL,' a 100% music radio show, sourcing content and exploring commercial opportunities for a UK-based consumer audience.
Highlights
Presented and anchored 'AMAINTERNATIONAL,' a 100% music radio show, targeting UK consumers.
Sourced and curated music, scripted links, and developed show content.
Explored commercial opportunities through show content.
New York, USA, US
→
Summary
Presented and produced 'Reprezent,' a 100% music radio show, sourcing content for a New York-based consumer audience.
Highlights
Presented and anchored 'Reprezent,' a 100% music radio show, engaging a New York-based consumer audience.
Sourced and curated music, scripted links, and developed show content for broadcast.
Johannesburg, RSA, South Africa
→
Summary
Produced and presented 100% music radio shows, 'THE PLAYERS CLUB' and 'THE SINDAY SOCIAL,' for a Johannesburg-based consumer audience.
Highlights
Presented and anchored two popular 100% music radio shows, 'THE PLAYERS CLUB' and 'THE SINDAY SOCIAL,' engaging a Johannesburg-based consumer audience.
Sourced and curated music, scripted links, and developed show content for weekly broadcasts.
Explored commercial opportunities through show content, enhancing program value.
Johannesburg, RSA, South Africa
→
Summary
Designed, managed, and facilitated a comprehensive radio internship program, integrating over 1500 interns into various facets of the radio environment.
Highlights
Designed and managed a 10-month radio internship program, integrating over 1500 graduates into key radio functions (Sales, Marketing, Production, HR, Digital).
Facilitated over 1500 interviews within 2 months, streamlining the selection process for internship candidates.
Developed comprehensive assignments, group activities, and examinations to ensure thorough intern development.
Liaised with department heads and station leadership to insource talented individuals, filling available positions from the internship program.
Johannesburg, RSA, South Africa
→
Summary
Managed and cataloged new music, researched industry trends, and sourced music for YFM, while maintaining relationships with music labels.
Highlights
Managed accurate recording and cataloging of new music and audio files onto Zetta and Gselector systems, ensuring efficient content management.
Conducted industry trend research and sourced music aligned with YFM's strategy, enhancing audience engagement.
Maintained strong relationships with music labels and managed artist submissions, ensuring a steady flow of new content.
South Africa
→
Summary
Supported event conceptualization, logistics, and promotion for the 2010 Soccer World Cup, managing inventory, guest lists, and social media.
Highlights
Assisted in researching and compiling databases of potential venues, vendors, and entertainment options for major events.
Provided input in brainstorming event themes and activities, contributing to comprehensive event conceptualization.
Managed event supplies and materials, ensuring readiness and accountability for all inventory.
Supported social media content creation and promotion, engaging attendees and expanding event reach.
Pretoria, RSA, South Africa
→
Summary
Supported the research department by collecting data, analyzing tariff hike impacts, and presenting findings to inform regulatory decisions.
Highlights
Supported the research department in data collection for tariff hike analysis, contributing to informed regulatory decisions.
Conducted mathematical calculations to dissect data and build cases for regional tariff adjustments based on LSM of communities.
Prepared and presented research cases and outcomes on proposed tariff hikes to the Head of Research.
Sandton, RSA, South Africa
→
Summary
Conducted qualitative and quantitative youth marketing research, designing questionnaires, facilitating focus groups, and reporting data to clients.
Highlights
Designed qualitative and quantitative research questionnaires for clients, gathering critical insights into youth marketing trends.
Facilitated research focus groups, collecting direct consumer feedback for strategic planning.
Collected and reported data from research cases, providing actionable insights for clients.
Presented research findings to clients, proposing strategic and creative recommendations based on consumer insights.
Awards
40 under 40 South Africans
Awarded By
Alumni
Recognized as one of the top 40 influential South Africans under 40.
Mercedes Benz Sandton Ambassador
Awarded By
Mercedes Benz Sandton
Served as a brand ambassador for Mercedes Benz Sandton.
Mixmag - Best Of 2020 List
Awarded By
Mixmag
Featured on Mixmag's 'Best Of 2020 List,' recognizing significant contributions to the music industry.
GIBS Business School - MBA Guest Lecturer
Awarded By
GIBS Business School
Served as a guest lecturer for the MBA program, sharing industry expertise (2020-2021).
WWF South Africa Ambassador
Awarded By
WWF South Africa
Appointed as an ambassador for the World Wide Fund for Nature in South Africa (2017-2020).
DJ Black Coffee x AXE IBIZA DJ Competition Winner
Awarded By
DJ Black Coffee x AXE IBIZA
Won a prestigious DJ competition, demonstrating exceptional talent in music.
Mail & Guardian Young 200
Awarded By
Alumni
Acknowledged as one of the Mail & Guardian's top 200 young South Africans.
YFM Sales Producer of the Year
Awarded By
YFM
Awarded for outstanding sales production performance at YFM across multiple years (2013, 2014, 2016).
Languages
English
Certificates
Skills
Software & Tools
MS Word, Excel, PowerPoint, Microsoft Suite, FL Studio, Audacity, Adobe Audition Audio, Editing Suites, Zetta, Gselector.
Marketing & Sales
Sales Management, Marketing Strategy, Campaign Management, Product Development, New Product Launches, Pricing Strategy, Brand Awareness, Sales, Marketing & Activations, Lead Generation, Customer Relationship Management (CRM), Customer Experience (CX).
Creative & Content Production
Creative Direction, Content Development, IP-driven Content, Cross-platform Creative Projects, Scripting, Voice Over Artistry, Broadcast Production, Music Curation, Storytelling.
Project & Event Management
Event Production, Event Concept Development, Budget Management, Vendor Management, Logistics Coordination, Talent & Project Management, Agile Project Management, Internship Program Design, Curriculum Development.
Research & Analysis
Qualitative Research, Quantitative Research, Data Collection, Data Analysis, Market Research, Trend Analysis, Research Reporting.
Communication & Leadership
Public Communication, Stakeholder Engagement, Cross-functional Collaboration, Team Leadership, Mentorship, Presentations, Negotiation, Organizational Skills.
Artificial Intelligence
Generative AI, Gemini for Google Workspace, Attention Mechanism.
References
Musa Kalenga
GROUP CHIEF EXECUTIVE OFFICER (Brave Group) | +27 79 238 6440
Kevyah Cardoso
SENIOR PRODUCER (BBC World Service) | +44 7365 224419
Silas Matlala
MBA LECTURER (GIBS Institute of Business) | +27 82 448 7186
Tumelo Diaho-Monaheng
HEAD OF PROGRAMMING (YFM) | +27 67 827 8160