Kyle McBride
C-Level Executive | Board Member | NED
Xemxija, MT.About
Leveraging over a decade of C-level leadership in the iGaming industry, Kyle McBride drives market growth through strategic oversight, operational agility, and innovative product development. With a proven track record of transforming complex visions into reality, he excels at building high-performing teams and crafting unparalleled customer experiences that deliver sustained business success across diverse markets.
Work
Xemxija, Malta, Malta
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Summary
Provides independent challenge and seasoned oversight to Joi Gaming's Board, guiding strategic growth and ensuring financial discipline.
Highlights
Directed strategic growth initiatives, outlining a 2025-27 blueprint for market expansion and new vertical identification.
Accelerated critical decision-making processes for the new Managing Director, enhancing operational efficiency.
Ensured financial health by scrutinizing KPIs and P&L statements, maintaining profitability and capital discipline.
Bridged communication between investors and regulators, safeguarding licensing compliance and brand reputation.
Xemxija, Malta, Malta
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Summary
Led day-to-day operations and strategic development for Litty Gaming, a prediction-based Reality-TV engagement company, driving rapid, compliant growth post-seed funding.
Highlights
Defined and executed the product vision for a reality-prediction engine, integrating virtual currency and interactive features.
Built and steered the comprehensive product roadmap from Minimum Viable Product (MVP) to successful full market launch.
Secured critical partnerships and investment by representing Litty at investor, partner, and media meetings, closing key deals.
Managed full budgeting and financial planning, aligning forecasts with key monetization levers for sustained revenue growth.
Designed and implemented a scalable organizational structure and strategic hiring plan to support each growth phase.
Xemxija, Malta, Malta
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Summary
Spearheaded the digital transformation of Jack's Casino, a 65-year-old land-based brand, establishing it as a top 5 online market leader in the Netherlands.
Highlights
Successfully secured three Dutch Gaming Licenses, including the primary license for JACKS.NL, ensuring market entry and compliance.
Negotiated and secured critical online contracts, then defined and implemented the overarching online market strategy.
Built and scaled an entire organization from scratch, hiring and establishing 70 FTEs across all teams and departments.
Captured an 8% market share and achieved a top 5 position in the competitive Dutch online market (H2 Capital).
Drove immediate financial success, achieving bottom-line profitability from the first month of launch.
Earned five prestigious local industry awards within two years, recognizing operational excellence and market impact.
Managed full profit and loss (P&L) responsibility, ensuring financial performance and strategic allocation of resources.
Xemxija, Malta, Malta
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Summary
Developed and executed a customer-centric strategy to position betPawa as a top 3 market player and led its successful expansion into six French-speaking African countries.
Highlights
Designed and deployed a comprehensive Customer Experience Indicator (CXI) Framework to measure and enhance user satisfaction.
Built and led cross-functional teams, establishing Product, Brand Marketing, UX, and Research & Insights functions.
Orchestrated the rebranding of betPawa, establishing a customer-led 'myPawa betPawa' brand positioning.
Spearheaded market expansion into six new countries across French-speaking Africa, significantly growing market reach.
Successfully developed and launched bet254, a new brand tailored specifically for the Kenyan market.
Innovated and launched a Virtual Sports Product as a strategic response to COVID-19, ensuring business continuity.
Xemxija, Malta, Malta
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Summary
Established a cross-brand customer experience strategy framework across Betsson Group, integrating best practices and optimizing customer KPIs for enhanced performance.
Highlights
Conducted a successful CX Audit across Betsson Brands, yielding actionable insights for strategic improvements.
Identified and standardized customer experience best practices across over 20 brands, enhancing consistency and quality.
Monitored key customer performance indicators (KPIs) to identify and resolve bottlenecks, optimizing the overall customer experience.
Xemxija, Malta, Malta
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Summary
Directed the migration of OranjeCasino and KroonCasino to the Betsson platform, overhauling product and brand experience to achieve strong year-on-year growth and top performer status.
Highlights
Directed the seamless migration of OranjeCasino and KroonCasino onto the Betsson Platform, ensuring operational continuity.
Spearheaded Product, Brand Marketing, UX, and Research/Insights functions, driving integrated customer experience strategies.
Contributed strategically to the planning and preparation for future Dutch regulations, anticipating market changes.
Drove significant year-on-year growth for both brands through enhanced product and brand experiences.
Skills
Strategic Leadership
Strategic Oversight, Vision Setting, Market Entry Strategy, Business Development, Growth Blueprint, Regulatory Compliance, P&L Management.
Product Management
Product Vision, Product Roadmap, MVP to Launch, Product Development, Virtual Sports Product.
Customer Experience (CX)
CXI Framework Development, CX Audit, Customer Journey Optimization, Brand Positioning, User Experience (UX), Research & Insights.
Operations Management
Day-to-Day Operations, Scalable Organization Design, Hiring Plan, Team Leadership, Operational Agility.
Financial Management
Budgeting, Financial Planning, P&L Ownership, KPI Scrutiny, Capital Discipline, Monetization Levers.
Market Expansion
New Market Identification, Vertical Expansion, International Expansion, French-speaking Africa Market, Dutch Online Market.
Stakeholder Management
Investor Relations, Regulator Liaison, Partner Management, Media Relations, Key Deal Negotiation.
Digital Transformation
Online Market Launch, Platform Migration, Brand Rebranding.
iGaming Industry Expertise
Gaming Licenses, Online Casino Operations, Reality-TV Engagement, Prediction-Based Products.