About
Highly intuitive and impactful Product Designer specializing in blending user-centric design with data-driven insights to create cohesive digital experiences. Expert in leveraging both quantitative and qualitative research to root design decisions in user needs and business goals. Proficient in product thinking, strategy, and a suite of design tools including Figma, Sketch, and Adobe Creative Suite, consistently delivering innovative and usable solutions.
Work
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Summary
Led comprehensive user research and design initiatives at SkillHat, driving significant improvements in workflow efficiency and user navigation.
Highlights
Led extensive user research through interviews and surveys, gathering critical insights to inform data-driven design solutions and enhance user experience.
Developed low-fidelity prototypes, mood boards, and facilitated brainstorming sessions, generating innovative and effective design solutions for web applications.
Designed robust Information Architecture (IA) for the web application, optimizing content organization and significantly improving user navigation.
Established and implemented a comprehensive design system, including visual elements and typography, which significantly increased overall workflow efficiency by 45%.
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Summary
Designed and developed an innovative e-commerce website for BeautybyTas, ensuring alignment with core business needs and seamless engineering hand-off.
Highlights
Designed the BeautybyTas e-commerce website, an innovative platform catering to the beauty needs of women of color, enhancing brand presence.
Collaborated closely with the founder to align design solutions with core business objectives, ensuring strategic product development.
Presented research insights, design prototypes, and solutions to stakeholders at regular intervals, ensuring project alignment and transparency.
Partnered with the engineering team to ensure design uniformity and created a new style guide, streamlining hand-off processes for future development.
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Summary
Enhanced the Straddle B2B commerce marketplace app, driving significant improvements in user satisfaction and administrative efficiency through data-driven design.
Highlights
Conducted targeted user research, translating insights into data-driven design decisions that resulted in a 20% increase in user satisfaction for the B2B marketplace app.
Facilitated collaborative whiteboarding sessions with stakeholders, reducing design iteration cycles by 15% and expediting overall product development.
Led insightful user interviews, contributing to a 25% improvement in the Market Board's usability and optimizing traders' decision-making processes.
Enhanced administrative task efficiency by 30% through the strategic design and implementation of a comprehensive Admin Dashboard.
Skills
Product Design
User Research, Design Thinking and Strategy, Wireframing, Prototyping, Usability Testing, Visual Design, UI Design.
Design Tools
Figma, Sketch, Adobe Creative Suite, Miro, FigJam.