About
Strategic communications and community specialist with a proven track record in growing digital communities, driving member-led initiatives, and shaping brand narratives. Expert in content writing, brand storytelling, social media management, and campaign strategy, excelling at building vibrant online spaces and coordinating high-performing teams. Recognized for driving visibility, loyalty, and growth, bringing creativity and strategic thinking to projects from grassroots communities to tech startups.
Work
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Summary
Led community growth and engagement for Lime Africa, establishing a vibrant online presence and fostering a collaborative environment for creatives.
Highlights
Singlehandedly grew the community from 0 to nearly 300 members across Africa within six months, achieving over 80% active participation through strategic outreach and engaging initiatives.
Directed and managed a dynamic network of social media managers, SEO writers, content creators, blog writers, and graphic designers across the continent.
Developed and executed dynamic monthly content calendars, fostering skill-sharing, participation, and meaningful networking among community members.
Authored branded copy for Lime's LinkedIn, webinar campaigns, and Twitter Space flyers, significantly driving event awareness and participation.
Recognized as Employee of the Month three consecutive times for outstanding leadership, performance, and innovation in community management.
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Summary
Spearheaded brand transformation and digital content strategy for See Delta, expanding its media platform across Delta State and enhancing its statewide identity.
Highlights
Led the brand's transformation from See Asaba to See Delta, expanding coverage across Delta State and strengthening its identity as a statewide media platform.
Built and currently lead a 15+ person media team, curating hyperlocal content from key cities like Warri, Asaba, and Abraka.
Curated and managed engaging Instagram content that significantly grew followers and boosted community interactions, enhancing digital presence.
Strategically ran Meta ads to increase engagement, grow page reach, and boost content visibility.
Successfully secured Instagram verification, significantly enhancing brand credibility and trust among the audience.
Atlanta, Georgia, US
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Summary
Led grassroots engagement and brand positioning efforts for QuickMechs within Atlanta's auto repair community, fostering trust and user acquisition.
Highlights
Led grassroots engagement efforts in Atlanta-based Facebook groups, positioning QuickMechs as a trusted auto-repair solution for local car owners and mechanics.
Built visibility and trust by directly interacting with target users through comments, DMs, and posts, leveraging both personal and brand accounts.
Recruited early users and mechanics through authentic conversations, value-driven outreach, and offer-based incentives.
Collaborated with the internal team to shape engagement strategy and local positioning, offering insights on pain points and behavior patterns within the Atlanta car repair community.
Delivered crucial feedback from online communities to inform campaign tweaks and future product updates, directly influencing strategic decisions.
Skills
Community & Communications
Community Strategy, Content Planning, Member Engagement, Digital Storytelling, Event Coordination, Brand Voice.
Content & Social
Social Media Management, Copywriting, Trend Adaptation, Research, Meta Ads, Analytics & Insights.
Tools & Platforms
Asana, Meta Business Suite, Canva, Notion, Google Workspace, Microsoft Excel.
Soft Skills
Empathy, Conflict Resolution, Leadership, Relationship Building, Active Listening.