Li Shuyi

Identified 'difficulty in reaching consensus' as a core pain point in multi-person collaboration, designing an AI-integrated product for scenario matching and consensus-based digital contracts, positioning it as a trendy digital collectible.

Orchestrated 10 user interviews and analyzed 30+ target user behaviors and habits, conducting in-depth research on core scenarios and key functionalities for group collaboration, friend outings, and micro-businesses.

Developed a 40,000+ word business plan based on blockchain product logic, initially targeting Hangzhou universities and youth communities for user acquisition.

Conducted extensive presentations both on and off campus, fostering technology transfer discussions with Zhejiang University Science Park faculty, establishing a community of 200+ users, and continuously gathering feedback.

Awarded the Provincial Bronze Medal at the China International College Students' 'Internet+' Innovation and Entrepreneurship Competition (2025), scheduled to exhibit at the 2025 World Artificial Intelligence Conference in Shanghai.

Designed a one-stop AI teaching assistant system to address deficiencies in personalized assistance and guided practice/thinking for Python courses within the university.

Conducted in-depth research into the instructional design of 2 programming courses, identified pain points for three types of Python coding problems, and assisted in building domain-specific model frameworks.

Spearheaded product solution design and Minimum Viable Product (MVP) development, contributing to the formulation of interaction logic and the creation of page wireframes.

Project officially incorporated into Zhejiang University's university-level research plan, with a projected pilot launch in teaching classes by September 2025.

Researched the renewable energy industry, identifying AI implementation opportunities in virtual power plants, energy storage, and intelligent dispatch, leading to the development of user-centric solutions.

Applied structured analysis to dissect core pain points for renewable energy enterprises across operations, market transactions, and system integration, designing differentiated commercialization pathways.

Collaborated to produce a 15-page strategy report and pitch deck, recognized as an 'Excellent Case Study' for its industry depth and commercial viability.

Contributed to the international communication case handbook organized by Zhejiang University's School of Media and International Culture, specifically analyzing the brand communication content and effectiveness of 'China Construction Middle East'.

Coded over a thousand social media posts, extracting communication channels, content tonality, and effectiveness evaluation models, culminating in over 10,000 words of research findings.

Handbook projected for publication in Fall/Winter 2025, providing reusable references for early-stage product brand communication and market research.

Addressed the pain points of 'strong cultural detachment and weak C-side participation' for the brand in overseas Spring Festival scenarios, proposing the 'Connecting Blessings, Linking Future' Snake Year cultural communication theme.

Mapped primary and secondary audience profiles, balancing B-side communication needs with C-side experience demands, building a complete chain from brand output to user perception.

Developed a three-phase implementation strategy based on SMART principles, designing brand interactive installations, co-creation activities, and community engagement mechanisms.

Received first prize from corporate mentors, with the case subsequently used for course demonstration.

Identified Gen Z's perception of the target brand as having 'weak tonality and low engagement,' proposing a three-stage communication pathway centered on the 'Love Today, Live Growth' slogan.

Coordinated creative output and communication rhythm, leading the definition of creative direction and content mechanism design, enhancing project execution and communication effectiveness.

Project secured third place in the corporate jury award, with individual planning contribution exceeding 40%.

Conducted in-depth research on digital management process pain points for various Zhejiang University campus organizations, including information centers and innovation/entrepreneurship colleges, and formulated research-backed solutions.

Leveraged user empathy as a student of the campus management system to design and develop digital management products, effectively replacing external outsourcing.

Facilitated the 'Zhejiang University Counselor Low-Code Training Program,' collaborating with the University Information Center and DingTalk officials to empower counselors to independently fulfill digital requirements.

Contributed to the design of the 'Zhejiang University Sports & Arts' platform's integration within DingTalk, including functional and workflow mapping for modules like venue booking and competition honors.

Researched 'brainless fun' AI light games, analyzing 'quick power-up' and 'free combination' pleasure points to plan user acquisition strategies and test user conversion paths.

Designed game structure and core gameplay, drafted Product Requirement Documents (PRD), and utilized Xmind flowcharts to clarify key functional logic, ensuring alignment between planning and technical implementation.

Managed a Xiaohongshu (Little Red Book) account, increasing followers from 500 to 2000 with one video, significantly boosting early product exposure and engagement.

Conducted on-site research in 3 pilot villages in Xiangtan, Hunan, interviewing over 20 farmers to investigate digital challenges and practical feedback regarding land transfer policy implementation.

Co-authored the 'Xiangxiang Rural Land Transfer Pilot Survey Report,' which was adopted by the Xiangxiang Municipal Government, contributing to policy adjustments and system optimization.

Developed proficiency in conducting in-depth interviews with unfamiliar populations and translating insights into systematic requirements.

Focused on 'Taste the Future' brand IP development, addressing brand cash flow pressure and growth bottlenecks by proposing solutions centered on B2B channel accumulation.

Identified B2B corporate client needs, evolving nutrition education courses from one-time team-building events into long-term services, shifting growth strategy from lead generation to concrete service extension.

Under the guidance of a Product Manager, systematically understood traffic mechanisms and user behavior models on platforms like Xiaohongshu, providing support for content strategy and product growth.

Completed NetEase CodeWave low-code training camp, systematically learning server-side logic and front-end/back-end invocation processes.

Developed multi-scenario applications like registration and procurement systems, gaining fundamental technical understanding from a product perspective, enabling comprehension of implementation logic during requirements design.