About
Highly accomplished Product Marketing and GTM leader with over a decade of experience driving rapid growth and market expansion for SaaS and ERP platforms, from early-stage startups to established enterprises. Proven ability to build and scale product marketing functions, launch innovative products, and spearhead partner strategies that consistently exceed revenue and engagement targets, including achieving 180% YoY growth and securing $1.5M in ARR. Combines deep strategic insight with hands-on execution, leveraging customer research and cross-functional collaboration to deliver impactful market positioning and drive significant business outcomes.
Work
San Francisco, CA, US
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Summary
Pioneered and scaled the Product Marketing function at Glide, driving 180% YoY growth and leading GTM strategy for a no-code SaaS platform.
Highlights
Established the Product Marketing function as the inaugural hire, developing comprehensive positioning, messaging, GTM campaigns, and sales enablement strategies that resulted in 180% YoY growth.
Directed 12 major product launches, including Glide AI and Agents, by validating market readiness through extensive customer research and leading GTM processes, exceeding launch targets by 25%.
Optimized Product-Led Growth (PLG) and website performance, launching organic/programmatic landing pages and creating impactful product-focused content to enhance self-serve motions.
Collaborated cross-functionally with growth, sales, and demand generation teams to refine messaging and positioning, leveraging insights to optimize marketing assets.
New York, NY, US
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Summary
Led product marketing and content for an all-in-one OS for startups/SMBs, driving consistent 12% MoM growth and expanding market reach through strategic partnerships.
Highlights
Spearheaded product marketing and content initiatives, including new product launches and partner marketing programs with Deel, Carta, and Wise, achieving consistent 12% MoM growth.
Drove end-to-end partner marketing for tier 1 launches, cross-marketing banking, compliance, and money transfer products, generating an additional $350K in monthly recurring revenue within 6 months.
Developed differentiated positioning and messaging by conducting in-depth customer research and user journey mapping, translating insights into hyper-relevant startup-focused website and enablement assets.
San Francisco, CA, US
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Summary
Spearheaded all marketing functions for an ERP platform, successfully securing initial enterprise customers and substantial annual recurring revenue.
Highlights
Led all marketing functions, including growth, PMM, content, and partner marketing, securing the first 10 enterprise customers and $1.5M in ARR.
Developed comprehensive marketing and sales enablement resources based on extensive research, delivering 100+ technical product demos and improving outbound sales efforts by 50%.
Executed growth experiments to enhance top-of-funnel awareness through events, cross-marketing with industry associations, and insight reports, increasing inbound demo requests by 160% over 10 months.
Almaty, Almaty Region, Kazakhstan
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Summary
Founded and led a regionally recognized agency, delivering high-quality research and strategy services for SMEs and technology startups across Central Asia and the UAE.
Highlights
Founded and scaled a regionally recognized agency to meet demand for independent research and strategy for SMEs and technology startups, becoming an official partner of the European Bank for Reconstruction and Development Small Business Initiative (alongside EY, PwC, and KPMG).
Led a 10+ member team of market researchers, business analysts, and developers to successfully deliver 20 strategy and implementation projects across Kazakhstan, Kyrgyzstan, Uzbekistan, and the UAE.
Seoul, Seoul, Korea (Republic of)
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Summary
Conducted strategic research on North Korean politics and economics, and managed a $100,000 budget for an international conference.
Highlights
Conducted strategic research on North Korean politics and economics, collaborating with leading academics and think tanks in Russia, South Korea, the US, and China.
Organized an international conference on denuclearization of North Korea, managing a $100,000 budget for 35 invited leading experts and diplomats.
Almaty, Almaty Region, Kazakhstan
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Summary
Served in the President's Office at KIMEP University, managing external communications and public relations.
Highlights
Selected for the highly competitive Princeton in Asia program, serving as the first fellow in program history in the President's Office at KIMEP University.
Managed weekly press releases, media reports, newsletters, and external communication for the Office of the President, university colleges, programs, and strategic partners.
Chicago, IL, US
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Summary
Developed and implemented global product launch and sales performance reporting for a $220M, 9-product line portfolio.
Highlights
Developed and implemented the first company-wide Global Product Launch Category Sales Business Review, providing consolidated monthly sales and marketing performance reporting across a $220M, 9-product line portfolio.
Created financial models for pro forma statements, break-even analyses, and profitability scenarios for a $450M product launch portfolio, supporting international teams in product-specific sales analysis.
Education
Languages
English
Russian
Korean
Kazakh
Uzbek
Kyrgyz
Skills
Product Marketing
Positioning, Messaging, Go-to-Market (GTM) Strategy, Product-Led Growth (PLG), Sales Enablement, Pricing & Packaging, Market Research, Customer Research, Competitor Analysis, Product Launch, Content Strategy, Website Management.
Marketing & Growth
Digital Marketing, Partner Marketing, Demand Generation, SEO, SEM, Growth Experiments, Cross-Marketing, Events Management, Email Marketing.
Business & Strategy
P&L Management, Financial Modeling, Business Analysis, Strategic Planning, Project Management, KPI Tracking, Stakeholder Management, Entrepreneurship, SaaS, ERP, Startups.
Leadership & Communication
Team Leadership, Cross-functional Collaboration, External Communications, Public Relations, Presentation Skills, Negotiation.
International Relations & Research
Geopolitical Analysis, Economic Research, Conference Management, Diplomacy.
Technical & Tools
CRM (e.g., Salesforce), Marketing Automation (e.g., HubSpot, Marketo), Analytics Platforms (e.g., Google Analytics), Project Management Tools (e.g., Jira, Asana).