MANUSHI NAUTIYAL
Sr. Digital Marketing Specialist
Delhi, IN.About
Highly analytical and creative Digital Marketing Specialist with 4+ years of experience driving end-to-end multichannel campaigns and optimizing online presence for B2B and B2C organizations. Expert in leveraging MarTech platforms like HubSpot, Salesforce, and Google Analytics to deliver data-driven strategies that significantly boost website traffic, enhance brand visibility, and increase engagement, consistently achieving measurable business outcomes.
Work
Delhi, Delhi, India
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Summary
Led comprehensive digital marketing initiatives, from strategy development to execution and optimization, across SEO, SEM, email, and social platforms, driving significant brand and business growth for a B2B SaaS organization.
Highlights
Spearheaded end-to-end digital marketing initiatives, including content creation and campaign planning, achieving a significant boost in website traffic and brand visibility for key offerings.
Developed and executed data-driven SEO/SEM strategies, optimizing campaigns across Google and LinkedIn to improve search rankings and drive qualified leads.
Managed multichannel marketing campaigns across email (Mailchimp, ActiveCampaign), social media, and paid ads (Google Ads), resulting in increased engagement and conversions.
Utilized MarTech platforms like HubSpot, Salesforce, and Google Analytics to track performance, generate reports, and inform strategic decisions, enhancing campaign effectiveness by up to 20%.
Collaborated cross-functionally with sales and product teams to align marketing efforts with business objectives, contributing to a cohesive brand message and market penetration.
Delhi, Delhi, India
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Summary
Led and coordinated marketing campaigns for a dynamic team, focusing on influencer marketing and performance analysis to drive brand visibility and conversion growth.
Highlights
Led strategic influencer marketing campaigns, significantly increasing site traffic by 15% and driving a 10% uplift in conversions.
Coordinated a team of marketing professionals, ensuring seamless campaign execution and alignment with overall business goals.
Conducted in-depth campaign performance analysis, providing actionable insights that optimized future marketing spend and strategy.
Recognized for exceptional contributions with a formal letter of recommendation for outstanding performance.
Delhi, Delhi, India
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Summary
Contributed to market research and strategic planning, providing data-backed insights to support digital marketing initiatives for a fast-growing live streaming platform.
Highlights
Conducted comprehensive competitor and market research, generating detailed reports that informed strategic planning and campaign development.
Supported the development of data-backed insights on pricing, product updates, and industry trends, contributing to informed decision-making.
Assisted in preparing strategic planning documents, enhancing team efficiency and project coordination.
Certificates
Skills
Digital Strategy & Execution
Digital Strategy, Campaign Execution, Marketing Automation.
SEO & SEM
SEO, SEM, Google Ads, LinkedIn Ads.
Ads Automation
Ads Automation, Recotap.
Email Marketing
Email Marketing, Mailchimp, ActiveCampaign.
CRM & Automation
CRM, HubSpot, Salesforce, Apollo.
Creative Tools
Canva, Figma.
AI & Market Intelligence
AI Tools, Market Intelligence, Claude, Gemini, Perplexity.
Content Creation
Blog Writing, Case Study Development, RFP Management.
Analytics & Reporting
Marketing Analytics, Reporting, Google Analytics, Dealfront.