MANUSHI NAUTIYAL

Sr. Digital Marketing Specialist
Delhi, IN.

About

Highly analytical and creative Digital Marketing Specialist with 4+ years of experience driving end-to-end multichannel campaigns and optimizing online presence for B2B and B2C organizations. Expert in leveraging MarTech platforms like HubSpot, Salesforce, and Google Analytics to deliver data-driven strategies that significantly boost website traffic, enhance brand visibility, and increase engagement, consistently achieving measurable business outcomes.

Work

ViewLift / Nexgen Tech Solutions
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Sr. Digital Marketing Specialist

Delhi, Delhi, India

Summary

Led comprehensive digital marketing initiatives, from strategy development to execution and optimization, across SEO, SEM, email, and social platforms, driving significant brand and business growth for a B2B SaaS organization.

Highlights

Spearheaded end-to-end digital marketing initiatives, including content creation and campaign planning, achieving a significant boost in website traffic and brand visibility for key offerings.

Developed and executed data-driven SEO/SEM strategies, optimizing campaigns across Google and LinkedIn to improve search rankings and drive qualified leads.

Managed multichannel marketing campaigns across email (Mailchimp, ActiveCampaign), social media, and paid ads (Google Ads), resulting in increased engagement and conversions.

Utilized MarTech platforms like HubSpot, Salesforce, and Google Analytics to track performance, generate reports, and inform strategic decisions, enhancing campaign effectiveness by up to 20%.

Collaborated cross-functionally with sales and product teams to align marketing efforts with business objectives, contributing to a cohesive brand message and market penetration.

Wholesale Home India
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Digital Marketing Team Lead

Delhi, Delhi, India

Summary

Led and coordinated marketing campaigns for a dynamic team, focusing on influencer marketing and performance analysis to drive brand visibility and conversion growth.

Highlights

Led strategic influencer marketing campaigns, significantly increasing site traffic by 15% and driving a 10% uplift in conversions.

Coordinated a team of marketing professionals, ensuring seamless campaign execution and alignment with overall business goals.

Conducted in-depth campaign performance analysis, providing actionable insights that optimized future marketing spend and strategy.

Recognized for exceptional contributions with a formal letter of recommendation for outstanding performance.

Bolo Live (formerly Bolo Indya)
|

Digital Marketing Intern

Delhi, Delhi, India

Summary

Contributed to market research and strategic planning, providing data-backed insights to support digital marketing initiatives for a fast-growing live streaming platform.

Highlights

Conducted comprehensive competitor and market research, generating detailed reports that informed strategic planning and campaign development.

Supported the development of data-backed insights on pricing, product updates, and industry trends, contributing to informed decision-making.

Assisted in preparing strategic planning documents, enhancing team efficiency and project coordination.

Education

CBSE Board
Delhi, Delhi, India

Class 10th & 12th

N/A

GGSIPU University, Delhi, India
Delhi, Delhi, India

Bachelor of Business Administration

Business Administration

Certificates

Microsoft Office Specialist: PowerPoint

Issued By

Microsoft

Hubspot Marketing Software Certified

Issued By

HubSpot

Google Ads Display Certification

Issued By

Google

Mega Digital Marketing A to Z Course

Issued By

N/A

AI Tools & Market Research Workshop

Issued By

N/A

Product Marketing Essentials Coursera

Issued By

Coursera

Skills

Digital Strategy & Execution

Digital Strategy, Campaign Execution, Marketing Automation.

SEO & SEM

SEO, SEM, Google Ads, LinkedIn Ads.

Ads Automation

Ads Automation, Recotap.

Email Marketing

Email Marketing, Mailchimp, ActiveCampaign.

CRM & Automation

CRM, HubSpot, Salesforce, Apollo.

Creative Tools

Canva, Figma.

AI & Market Intelligence

AI Tools, Market Intelligence, Claude, Gemini, Perplexity.

Content Creation

Blog Writing, Case Study Development, RFP Management.

Analytics & Reporting

Marketing Analytics, Reporting, Google Analytics, Dealfront.