About
Results-driven Digital Marketing Specialist with expertise in social media strategy, content creation, and brand development. Proven ability to drive engagement, enhance client outreach, and build strong brand identities through data-driven initiatives and compelling campaigns. Adept at leveraging digital platforms and analytics to optimize performance and achieve business objectives.
Work
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Summary
Managed comprehensive social media strategies and content initiatives to significantly boost brand engagement, expand digital presence, and drive client acquisition for a wellness institute.
Highlights
Achieved over 200% increase in Facebook brand engagement within one year by developing and executing targeted social media content aligned with brand values to attract potential clients.
Successfully launched and managed new Instagram and TikTok accounts, significantly expanding the practice's social media footprint and reaching new, diverse audiences.
Spearheaded an email marketing campaign to promote a BTL equipment event, resulting in a measurable increase in client inquiries and bookings.
Collaborated with the Web Developer to refine website messaging, boosting conversion rates and enhancing user experience.
Identified and recommended strategic philanthropic opportunities, enhancing community involvement and strengthening brand reputation.
Streamlined social media scheduling processes using Meta Business Suite, ensuring consistent and timely content distribution across all platforms.
Developed and implemented data-driven digital marketing initiatives, utilizing analytics tools to optimize performance and enhance brand awareness and user engagement.
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Summary
Supported client brand visibility and engagement through strategic social media content creation, data analysis, and cross-functional collaboration.
Highlights
Enhanced client brand visibility and engagement by designing and scheduling promotional materials across diverse social media platforms using Cloud Campaign.
Delivered actionable insights by compiling and analyzing social media data, providing reports that highlighted growth opportunities and areas for improvement for clients.
Contributed to project management by collaborating with the Project Coordinator, ensuring social media strategies aligned with specific client objectives.
Collaborated with cross-functional teams to create engaging digital content, manage social media channels, and apply SEO and marketing analytics to refine strategies and drive results.
Languages
English
Native
Skills
Digital Marketing
Social Media Strategy, Content Creation, Brand Development, Email Marketing, SEO, Marketing Analytics, Campaign Management.
Software & Tools
Microsoft Office Suite, Meta Business Suite, Asana, Canva, Cloud Campaign.
Social Media Platforms
Facebook, Instagram, TikTok, LinkedIn.
Content & Communication
Academic Writing, Blog Writing, Proposal Writing, Effective Communication, Compelling Content Development.
Business & Collaboration
Relationship Building, Cross-functional Collaboration, Project Management Support, Data Analysis, Strategic Planning.