MARINA KOH

Orchestrated complex project timelines and stakeholder communications for global OEM product launches, collaborating with AAA partners to ensure seamless execution.

Managed significant marketing budgets, optimizing resource allocation and tracking performance to achieve consistent ROI improvements.

Facilitated and coordinated cross-functional team meetings, ensuring alignment of objectives and meticulous tracking of project progress against budgets and timelines.

Directed the rebrand and repositioning of ARK/8, leading to a 35% increase in brand recall and successful execution of key event activations.

Cultivated and managed strategic partnerships with key influencers, artists, and entertainment brands, enhancing brand reach and cultural relevance.

Developed and managed multi-channel campaigns (digital, PR, experiential) that drove a 25% increase in web traffic, a 20% uplift in conversions, and a 30% increase in revenue.

Spearheaded the establishment of the marketing function from inception, including hiring key personnel and implementing scalable processes and tools for efficient operations.

Developed and executed comprehensive go-to-market strategies aimed at driving significant revenue growth and market penetration.

Managed B2B partnerships with leading global brands, successfully delivering collaborative collections and joint GTM strategies.

Established the PR department, streamlined agency processes, and cultivated influencer networks to amplify brand reach and cultural relevance.

Launched CRM and lifecycle marketing programs, improving customer retention by 18% and integrating data analytics for a 15% lift in ROI.

Oversaw brand storytelling across content, social media, and influencer platforms, deepening engagement with Gen Z and Millennial audiences.

Directed strategic brand management for AAA brands across EMEA, leading multi-channel campaigns that generated a 120% increase in sales and 45% engagement growth.

Managed and optimized substantial marketing budgets and resource allocation across EMEA and the UK, ensuring strategic execution and measurable ROI.

Coordinated cross-functional teams to ensure seamless campaign execution, from product launch to post-launch analysis, consistently meeting deadlines and business objectives.

Cultivated and maintained high-level relationships with key external partners (e.g., PlayStation, Xbox, retailers) to amplify brand presence and maximize retail performance.

Increased software sales add-ons by 60% annually through effective promotional tactics and established new licensing avenues, which boosted revenue by 50%.

Drove market share growth by 3% year-over-year across key territories.

Developed and executed GTM strategies, leveraging CRM and paid digital channels to drive player acquisition, retention, and monetization.

Collaborated with regional marketing teams to ensure consistent messaging and brand positioning, adapting strategies for local relevance and revenue growth.

Managed key partner relationships with retailers, media outlets, and influencers, amplifying brand presence and maximizing retail performance across EMEA and the UK.

Oversaw the development and management of social and community engagement strategies, fostering best CRM practices.

Evaluated and strategized user experience (UX) journeys to ensure continuous product engagement and long-term user retention.

Identified and capitalized on opportunities in e-sports, partnerships, and licensing across local and global markets.

Developed and executed marketing strategies aligned with corporate objectives and market trends for Xbox software, driving revenue growth through strategic partnerships.

Identified and managed key retail and brand partnerships, enhancing brand awareness and contributing to overall revenue growth.

Prepared comprehensive market analysis reports and delivered strategic updates to senior management regarding market conditions and competitor activities.

Established key metrics for assessing the success of promotional activities within assigned categories, ensuring data-driven decision-making.

Created and launched promotional campaigns that boosted sales of top-performing releases by 17%.

Collaborated with retail partners to achieve a 10% lift in software bundles and increased daily active users by 12% through in-game seasonal content.

Developed and executed comprehensive release plans for Universal's Home Entertainment portfolio, coordinating titles from 20th Century Fox, Universal Pictures, Paramount Pictures, and eOne Entertainment.

Collaborated effectively with marketing teams and functional management to achieve business and marketing strategy objectives.

Managed the product mix, pricing strategy, P&L, and ATL/BTL marketing, ensuring alignment with financial targets.

Prepared and managed marketing campaign budgets in collaboration with finance personnel.

Coordinated the generation and international distribution of creative materials from Universal Studio Networks.

Planned and managed sales and marketing sell-in tools, incorporating consumer insights to optimize market penetration.

Managed creative services and trade marketing activities for 300 retail stores, ensuring consistent brand representation and promotional execution.

Coordinated closely with internal teams and external agencies to achieve project objectives, maintaining seamless communication and workflow.

Managed key partnerships with brands like Red Bull, Puma, Jägermeister, and BurgerFuel for ongoing brand deals and activations.

Organized and managed trade shows and events, including an annual 60K+ attendance expo, overseeing all logistics and vendor coordination.

Tracked inventory levels of promotional items, successfully reducing associated costs by 30%.

Supported sales team members to drive growth and development, and managed retail distribution and warehousing processes.

Supported brand leadership for a portfolio of cosmetic brands (e.g., Max Factor Cosmetics), coordinating strategy implementation and market initiatives.

Collaborated with advertising agencies to create effective campaigns for each brand, ensuring alignment with corporate objectives and market trends.

Managed merchandisers and area managers nationwide, ensuring consistent brand representation and promotional execution across all retail points.

Coordinated POS, creative asset production, trade communication, events, and brand partnership activations.

Prepared monthly reports on brand performance metrics, including sales, ROI, and KPIs, to inform strategic decision-making.

Coordinated sales-driven programs and promotions to facilitate team objectives and boost product visibility.