SHASHIN JAIN

Director - Supply Chain and Client Service, IMEA & South Asia
Mumbai, IN.

About

Visionary C-suite leader with 20 years of experience driving global supply chain transformations and technology-led operational excellence across IMEA and South Asia. Proven track record in profitable growth, enhancing customer experience, and establishing a Global Capability Center (GCC) in India, which reduced costs by 40% and scaled logistics networks across 18 countries. As a Strategic AI Committee Member, spearheaded the deployment of predictive analytics and GenAI tools, automating 10% of workflows and unlocking $1 million in annual reinvestment. Architected cross-border scalability and pioneered 100% drop-ship models, generating new revenue streams. Managed P&L and EBITDA growth, ensuring 99% business continuity through vendor ecosystem optimization and risk mitigation. Advised on ESG alignment, reducing operational risks by 30% via compliance automation and sustainable sourcing. Expert in integrating advanced technologies (API, SAP, Tableau, Power BI, JIRA, Genesys) to optimize efficiency, reduce costs, and support global expansion.

Work

O.C. Tanner India Pvt Ltd.
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Director of Supply Chain & Recipient Experience (Rx) – IMEA & South Asia

Summary

Leading comprehensive supply chain and recipient experience strategies, leveraging advanced technologies for operational excellence and profitable growth across IMEA and South Asia.

Highlights

Serving as a Strategic AI Committee Member, spearheading enterprise-wide deployment of predictive analytics and GenAI tools, automating 10% of workflows and unlocking $1 million annually for reinvestment.

Architecting cross-border scalability and pioneering 100% drop-ship models, generating new revenue streams and ensuring 99% business continuity during geopolitical disruptions.

Providing board-level advisory on ESG alignment, reducing operational risks by 30% through compliance automation and sustainable sourcing practices.

Leading supply chain and go-to-market (GTM) strategies across 18 countries (India, Middle East, Africa, South Asia) for merchandise and gift voucher programs.

Overseeing the Global Capability Center (GCC) in India, which achieved $1M+ in cost savings and 40% operational efficiency improvement.

Directing the Recipient Experience (Rx) team of 20+, managing 2,500 clients and 70,000+ annual queries across IMEA, South Asia, and US.

Driving 20% improvement in customer satisfaction by aligning service standards and KPIs with U.S. Directors.

Utilizing Genesys, JIRA, and SAP to consistently exceed stringent SLAs and KPIs, including First Contact Resolution (FCR), Customer Satisfaction (CSAT), and Voice of Customer (VOC).

Safeguarding $1 million in costs through strategic business reviews using Tableau and JIRA.

Implementing process improvements and Root Cause Analysis (RCA) initiatives, significantly increasing productivity and turnaround times.

Leading initiatives to reduce operational risk and compliance gaps by 20% across merchandise returns, insurance claims, audits, and training.

Fostering cross-regional collaboration and Learning & Development (L&D) programs to drive innovation and growth.

O.C. Tanner India Pvt Ltd.
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Director (IMEA) – Supply Chain, Merchandising and Award Strategy

Summary

Directed comprehensive supply chain, merchandising, and award strategy across the IMEA region, focusing on cost efficiency, vendor management, and process optimization.

Highlights

Developed a 100% drop-ship model with 12,000+ SKUs, increasing product availability by 30% and reducing stockouts by 35%.

Launched a Global Capability Center (GCC) in India, supporting 20+ processes, delivering $1M+ in cost savings and improving operational efficiency by 40% through process standardization and automation.

Established warehousing and logistics operations in India, reducing import lead times by 75% (from 30 to 7 days) and cutting logistics costs by 50%.

Reduced sourcing costs by 8% through strategic logistics optimization and vendor negotiations.

Managed 50+ global vendor contracts (NDA, SOCII, GDPR, REACH), improving vendor performance by 30% through comprehensive supplier scorecards.

Integrated SAP, JIRA, and middleware for API/EDI connectivity with 20+ vendors, reducing order processing time by 30% and dispatch time by 40%.

Designed and implemented international supply chain KPIs and processes, leveraging analytics and cloud tools to achieve $500,000 in savings.

O.C. Tanner India Pvt Ltd.
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Head (IMEA) – Supply Chain and Merchandising

Summary

Oversaw end-to-end supply chain and merchandising operations for the IMEA region, driving client satisfaction and business growth.

Highlights

Collaborated with sourcing and merchandising leaders to implement best practices for 300+ clients, resulting in a 10% increase in sales.

Partnered with HR and 5+ recruitment firms to build a robust talent pipeline for merchandise roles in India.

Developed Long Service Awards solutions for local and international markets, generating INR 60 million in revenue.

Collaborated cross-functionally (Legal, Compliance, IT, Finance, Customer Service) to develop audit and compliance frameworks for IMEA vendors, reducing operational risks.

Led business continuity planning (BCP), risk assessment, and mitigation strategies for critical business areas.

Supported RFP/RFQ processes with Sales and Legal, utilizing CRM and case management tools to secure $6 million in new business.

O.C. Tanner India Pvt Ltd.
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Senior Manager - Strategic Sourcing and Supply chain

Summary

Managed strategic sourcing and supply chain initiatives, laying foundational improvements for regional operations.

Highlights

Contributed to the initial setup and optimization of supply chain processes, enhancing early operational efficiency.

Assisted in key vendor negotiations and managed initial vendor relationships to secure favorable terms.

Supported the implementation of foundational supply chain KPIs and reporting mechanisms.

Ample Technologies
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Senior Manager - Buying and Merchandising (Retail and B2B)

Summary

Led buying and merchandising for a major retail and B2B operation, focusing on Apple products and driving significant revenue growth.

Highlights

Headed buying and merchandising for 30+ Apple Retail stores and B2B, managing a portfolio valued at ~INR 4 billion.

Redesigned ERP system, significantly reducing aging inventory.

Built and mentored a high-performing merchandising team of 7 members.

Enhanced visual merchandising, increasing accessories attachment ratio from 1:1 to 3:1.

Supported service centers to improve profitability.

Developed business mix strategies and managed working capital effectively.

Developed new vendors and finalized Annual Operating Plan (AOP) budgets.

Planned revenue mix and managed Open-to-Buy (OTB) to optimize inventory.

Launched international brands and exclusive partnerships, expanding product offerings.

Reliance Digital Retail Limited
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National Category Manager (Laptops, Desktops, Gaming, Printers, Accessories)

Summary

Managed national category for IT products, overseeing significant expansion and profitability for a leading retail chain.

Highlights

Led buying, merchandising, and planogramming for the IT category during Reliance Digital's expansion from 7 to 250+ stores in 4 years.

Managed a product portfolio valued at over INR 2 billion.

Oversaw multiple categories, including laptops, desktops, printers, Apple products, gaming, and A/V accessories.

Developed comprehensive product planning and category strategies for all assigned IT categories.

Identified and capitalized on new business opportunities, driving significant category growth.

Negotiated with vendors to optimize product and brand mix, balancing top-line revenue and bottom-line profitability.

Managed stock-on-hand (SOH) and end-cap promotions to maximize sales and inventory turnover.

Hypercity Retail Limited
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Assistant Merchandiser (Gaming consoles, Movies/Music, Home Theatre)

Summary

Managed merchandising for entertainment categories, optimizing profitability and inventory for a major retail format.

Highlights

Managed vendor relationships and conducted cost-benefit analyses to optimize category profitability.

Oversaw working capital and Return to Vendor (RTV) management for assigned categories.

Grew portfolio of gaming consoles (PlayStation, Xbox, Nintendo), gaming software, movies, music, home theatre, and accessories valued at ~INR 90 million.

Solely managed over 8,000 SKUs.

Improved GMROF (Gross Margin Return on Footage) and GMROI (Gross Margin Return on Investment) for A/V accessories and media categories.

Trained in JDA demand planning software; set up automated purchase order and inventory management modules.

Education

IIM Bangalore

Advanced Leadership Program

Leadership

Indira Institute of Management, Pune

MBA

Finance and Marketing

B.M.C.C. College, University of Pune

B. Com

Costing and Accounts

Skills

Supply Chain Management

Global Sourcing, Logistics Optimization, Inventory Management, Warehousing, Strategic Sourcing, Demand Planning, Go-to-Market Strategy, Business Continuity Planning (BCP), Risk Mitigation, Cross-border Scalability.

Operations Management

Operational Excellence, Process Improvement, Root Cause Analysis (RCA), KPI Development, Cross-functional Collaboration, Global Capability Center (GCC) Management, Process Standardization, Automation.

Merchandising & Category Management

Buying, Planogramming, Product Portfolio Management, Vendor Management, Supplier Performance Management, Visual Merchandising, Open-to-Buy (OTB), Stock-on-Hand (SOH), Gross Margin Return on Footage (GMROF), Gross Margin Return on Investment (GMROI), Product Planning, Award Strategy.

Client & Customer Experience

Recipient Experience (Rx), Customer Service, SLA Management, Customer Satisfaction (CSAT), Voice of Customer (VOC), Client Management, Query Management, Service Standards Alignment.

Financial Management

P&L Management, EBITDA Growth, Cost Reduction, Budgeting, Working Capital Management, Cost-Benefit Analysis, Revenue Generation.

Technology & Analytics

SAP, Tableau, Power BI, JIRA, Confluence, Genesys, CERTA, API Integration, EDI, Middleware, Predictive Analytics, Generative AI (GenAI), Data Analysis, CRM, Case Management, UCAT, QED.

Leadership & Strategy

C-suite Leadership, Strategic Planning, Team Leadership, Talent Pipeline Development, Negotiation, Change Management, Cross-cultural Team Management, ESG Alignment, Business Development, Go-to-Market Strategies, Board-level Advisory.

Compliance & Audit

GDPR, SOCII, REACH, Audit Frameworks, Compliance Automation, Operational Risk Reduction, Sustainable Sourcing.