Marta Barrieras

Spearheading the creation, documentation, and continuous improvement of internal design systems, integrating market trends, team feedback, and client requirements to enhance usability and consistency.

Orchestrating the full lifecycle of digital product development, encompassing AI, UX, and UI planning, research, design, and testing for native applications and internal tools.

Proactively monitoring delivered projects to identify opportunities for enhancement, designing and implementing new features that directly address client and business analyst requirements.

Facilitating seamless collaboration across cross-functional teams, streamlining communication and optimizing design and development processes for increased efficiency.

Executed end-to-end product design cycles for responsive web, hybrid, and native applications, incorporating AI, UX, and UI principles from planning and research through QA testing and launch.

Managed full project lifecycles, from initial client consultations to final product delivery, effectively validating client expectations and aligning workload with roadmaps and budgets.

Developed and maintained robust design systems, continuously iterating and proposing improvements based on market trends and user requirements to enhance product consistency and scalability.

Provided ongoing maintenance and strategic enhancements for delivered projects, consistently meeting client requirements and driving iterative improvements.

Spearheaded the planning, research, and design (AI, UX, UI) for a diverse portfolio of digital products, including responsive web, hybrid, and native applications, leading to successful QA testing and market launch.

Contributed to strategic decision-making as a key member of the company's management board, influencing product roadmaps and business objectives.

Managed complex product development projects from initial concept to deployment, ensuring client expectations were met, workloads were balanced, and projects adhered to budget and timelines.

Developed and maintained comprehensive design systems, driving continuous iteration and improvement based on market trends and user feedback to enhance product quality and efficiency.

Directed the hiring processes for the product team, successfully recruiting talent and crafting competitive offers aligned with departmental budgets.

Provided leadership and 1-on-1 support for product teams, optimizing workload alignment with client timelines and company viability, budgets, and billing requirements.

Orchestrated team-building and engagement initiatives, fostering a positive team culture and strengthening commitment to the company's mission.

Executed planning, research, and design (AI, UX, UI) phases for responsive web, hybrid, and native applications, successfully bringing multiple digital products to QA testing and launch.

Provided ongoing maintenance and proposed strategic improvements for delivered projects, ensuring alignment with client requirements and enhancing user experience.

Actively participated in organizing team-building and engagement events, fostering a collaborative and mission-driven team environment.

Defined the core brand storytelling, mission, and values for Lendi.app, establishing a foundational identity for the startup.

Provided critical support and strategic advice for the successful creation and launch of the Minimum Viable Product (MVP).

Conducted comprehensive research, design (AI, UX, UI), and QA testing for the MVP, ensuring a high-quality initial product offering.

Designed and developed the promotional landing page, optimizing content and visuals to attract early adopters and communicate product value.

Executed a wide range of graphic design projects, including branding, magazine layouts, and stationery, consistently meeting client specifications and aesthetic standards.

Designed digital assets for campaigns, banners, and developed simple websites and landing pages using WordPress.

Managed and consulted with external teams, ensuring cohesive project delivery and client satisfaction.

Contributed to the digital transformation of Bauer Types Foundry, including representing the company at industry fairs.

Provided essential support for graphic design projects, including branding, magazine layouts, and stationery, contributing to diverse client deliverables.

Assisted in digital design initiatives, creating compelling materials for media campaigns, banners, and web platforms.

Delivered graphic design solutions for retail industry brands, enhancing visual identity and market presence.

Developed concept art and performed advanced photo retouching for high-impact campaign images.

Provided external design support to the Marketing and Expansion departments of Desigual, contributing to their brand initiatives.

Executed branding, graphic, and web design for clothing brands, including Anonyme Designers and Barrio Santo.

Managed printing projects with external suppliers, ensuring quality and timely delivery of materials such as brochures and catalogs for new collections.

Assisted the creative department in a range of graphic design projects, including branding, stationery, packaging, and retail materials.

Prepared and adapted design assets for deployment across multiple platforms and formats.