Dar es Salaam, Dar es Salaam, Tanzania, United Republic of
Summary
Leads strategic B2B and mining lubricants initiatives across Tanzania, driving market share, profitability, and operational excellence through robust business plans and key client relationship management.
Highlights
Spearheaded strategic implementation of Puma's B2B and mining lubricants strategy across Tanzania, achieving double-digit volume growth, healthy margins, and meeting cost and EBITDA targets within the first year.
Directed the development and execution of annual business plans, securing new B2B customers in high-potential sectors (mining, industrial, transport), significantly increasing B2B contribution to the total sales portfolio.
Built and executed comprehensive key account plans for B2B and mining clients, strengthening customer value propositions and nurturing long-term relationships with distributors, wholesalers, and key industry customers.
Managed the lubricants product portfolio and established a robust pricing structure, ensuring competitive positioning while utilizing market insights to guide strategic decisions, identify growth opportunities, and mitigate risks.
Coordinated cross-functional teams (Finance, Business Support, Operations, Supply Chain) to optimize stock levels, prevent stockouts, and ensure consistent customer experience.