About
Results-driven Digital Marketing Manager with over 6 years of experience, specializing in strategic communication, media monitoring, and content creation. Proven ability to elevate brand visibility, drive engagement, and analyze campaign effectiveness, including a 30%+ increase in social media engagement. Passionate about leveraging expertise in email marketing and marketing automation to deliver targeted campaigns and measurable conversions for various organizations.
Work
UK, United Kingdom of Great Britain and Northern Ireland
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Summary
Developed and executed social media strategies, creating engaging content and coordinating PR efforts to enhance brand presence and analyze campaign performance.
Highlights
Developed and curated compelling content for digital newsletters and magazines, aligning with brand voice and strategic objectives.
Coordinated effectively with the PR team to ensure consistent messaging and maximize media outreach for key initiatives.
Trained diverse stakeholders on social media best practices and content guidelines, improving overall digital communication capabilities.
Managed and optimized social media campaigns, meticulously analyzing conversion rates to refine strategies and enhance ROI.
Nigeria
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Summary
Led comprehensive communication strategies, media relations, and digital content initiatives to elevate organizational visibility, promote human rights, and drive public engagement.
Highlights
Spearheaded an impactful anti-torture campaign that achieved international recognition, significantly raising global awareness and support for human rights advocacy.
Orchestrated social media advertising campaigns and content creation (including animation) across diverse platforms, increasing Facebook, Twitter, and YouTube engagement by over 30% within 3 months.
Developed and executed multi-channel communication strategies, including email, social media, web, and print, enhancing organizational visibility and mission promotion.
Managed daily media monitoring across print, online, and social platforms, utilizing advanced tools to track client mentions, industry trends, and competitor activities, informing strategic adjustments.
Cultivated strong relationships with journalists and media houses, securing extensive press coverage and interviews that raised awareness for the organization's work.
Produced high-quality articles and designed graphics for various projects, ensuring engaging and consistent content across all communication mediums.
Organized and managed successful events, workshops, and campaigns, effectively engaging stakeholders and securing vital funds for organizational projects.
Monitored and evaluated communication strategies, developing monthly coverage reports that highlighted media mentions and key performance indicators to assess effectiveness and guide future initiatives.
Nigeria
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Summary
Conducted comprehensive media tracking and analysis across print and online channels to provide timely news insights and coverage metrics.
Highlights
Performed daily media tracking across print and online news sources, identifying and compiling relevant coverage for clients.
Utilized Google Analytics tools to effectively track news trends and measure content performance, informing editorial decisions.
Languages
English
Skills
Digital Marketing
E-Mail Marketing, Marketing Automation, Social Media Marketing, Content Strategy, Campaign Management, SEO, SEM, Digital PR, Advertising, Lead Generation, Conversion Rate Optimization.
Media Monitoring & Analytics
Media Tracking, Coverage Reporting, Google Analytics, Performance Metrics, Data Analysis, Reporting Software, Competitive Intelligence.
Content Creation & Management
Copywriting, Article Writing, Graphic Design (Canva), Multi-platform Content Development, Content Curation, Brand Messaging, Animation Content.
Communication & Strategy
Strategic Communication, Media Relations, Public Relations, Stakeholder Engagement, Internal Communications, External Communications, Brand Management, Campaign Development.
Project & Organizational Management
Organizational Skills, Time Management, Prioritization, Meeting Deadlines, Microsoft Office Suite, Event Management, Team Coordination.