Mick Jacobs
Digital + Motion Designer
Lethbridge, CA.About
Mick Jacobs is a passionate designer who strives to balance the beauty of innovative design thinking with intention. His vibrant approach to design delivers polished solutions for results that resonate, always with that little extra sparkle.
Work
Lethbridge, Alberta, Canada
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Summary
Leads comprehensive brand design for Timber Ridge Firewood, overseeing visual identity, product packaging, and marketing assets in close collaboration with leadership.
Highlights
Directed the complete brand design for Timber Ridge Firewood, encompassing visual identity, product packaging, and all marketing assets, in direct collaboration with the CEO and marketing team.
Lethbridge, Alberta, Canada
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Full Time
Summary
Currently designs comprehensive brand identities, websites, and marketing materials for high-profile clients, delivering cohesive visuals across media formats.
Highlights
Developed comprehensive brand identities, websites, and integrated marketing materials for high-profile clients, ensuring cohesive visual execution across print, digital, photo, and video platforms.
Produced high-impact cinematic video and polished photography content for diverse real estate, restaurant, and corporate campaigns, enhancing storytelling through strategic design principles.
Lethbridge, Alberta, Canada
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Summary
Directs art and strategy for Brio Cosmetics' launch, driving sales and repositioning the brand through concept development and content creation.
Highlights
Directed the artistic vision and strategic execution for Brio Cosmetics' product launch, leading concept development, product photography, and content creation to successfully drive sales and reposition the brand as a premier beauty experience in Lethbridge.
Lethbridge, Alberta, Canada
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Summary
Built and designed a bold, high-performance brand for Cutthroat Customs, including logo, merchandise, website, and marketing assets with custom photography and narrative-driven layouts.
Highlights
Developed a distinctive, high-performance brand identity for Cutthroat Customs, designing the logo, merchandise, website, and marketing assets, complemented by custom photography and narrative-driven portfolio layouts.
Lethbridge, Alberta, Canada
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Summary
Collaborated with clients to develop integrated branding, storytelling, and marketing campaigns that delivered significant growth and heightened digital presence.
Highlights
Collaborated directly with clients to strategize and execute integrated branding, storytelling, and marketing campaigns that significantly boosted digital presence and audience engagement.
Orchestrated 10 successful multichannel marketing campaigns for product launches and promotions, managing end-to-end content creation, including photo, video, editing, copywriting, and strategic publishing across Instagram, LinkedIn, Facebook, and TikTok.
Lethbridge, Alberta, Canada
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Summary
Designed digital signage and campaign visuals for university communications, ensuring brand guideline adherence and supporting campus-wide initiatives.
Highlights
Developed impactful digital signage and campaign visuals that effectively communicated university events and messages, ensuring strict adherence to brand guidelines.
Collaborated cross-functionally with various departments to produce cohesive visual content, enhancing communication for campus-wide initiatives and internal stakeholders.
Lethbridge, Alberta, Canada
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Summary
Managed social media content production for Downtown Lethbridge BRZ, driving marketing initiatives and events through engaging multimedia.
Highlights
Produced high-quality, engaging photo, video, and social media content that significantly enhanced marketing initiatives and event promotion for Downtown Lethbridge BRZ.
Spearheaded marketing campaigns that spotlighted over 500 local businesses, utilizing interviews, blogs, and branded content to effectively showcase unique offerings and drive community engagement.
Education
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Bachelor of Fine Arts
New Media
Grade: Honours Graduate
Courses
Recognized on Dean's List for academic excellence.
Selected as City of Lethbridge ‘City Scholars' Fine Arts Applied Study Student.
Explored the relationship of multimedia, traditional art, and AI in the New Media Intersections Workshop.
Mentored prospective students in the Media Mashup Workshop.
Skills
Design Skills
Visual Design, Layout, Motion Graphics, 3D Graphics, UI/UX Design, Web Design, Video Production, Photography.
Technical Skills
Adobe Creative Cloud, Figma, Framer, Webflow, macOS.