Miha Mohorko

Marketing & Digital Growth Leader | AI Automation Specialist
Ljubljana, SI.

About

Highly experienced Marketing and Digital Growth Leader with a proven track record in driving user acquisition, content strategy, and analytics across diverse industries including technology, e-commerce, and automotive. Specializing in leveraging AI tools and automation, I develop multi-agent systems and internal solutions that significantly reduce manual effort and enhance marketing efficiency, positioning organizations for accelerated growth and innovation.

Work

Colony
|

Marketing Communications Specialist

London, UK, United Kingdom of Great Britain and Northern Ireland

Summary

Led comprehensive marketing communication strategies and digital campaigns to drive organic growth, lead generation, and user engagement for a technology-focused organization.

Highlights

Developed and executed an SEO strategy that increased organic traffic by an impressive 1600% within the first year.

Designed and managed LinkedIn campaigns and communication initiatives, successfully generating over 70 qualified demo calls.

Co-organized a high-impact side event at the DevCon conference in Bangkok, securing over 300 quality leads through strategic networking.

Spearheaded content strategy, research, writing, and editing processes to establish thought leadership and enhance brand messaging.

Managed digital campaigns and conference communications, ensuring consistent brand presence and engagement across key industry events.

Provided critical support for new company onboarding and optimized user journeys, improving overall user experience and retention.

Swarm Association
|

Marketing Manager & Communications

Switzerland, Switzerland

Summary

Managed global marketing and communications for a decentralized technology project, driving fundraising, user acquisition, and community engagement.

Highlights

Played a pivotal role in an ICO fundraising campaign for a technology project, successfully raising $15 million in 2021.

Co-developed and led a strategic airdrop marketing initiative, acquiring approximately 400,000 nodes (users) for the Swarm testnet.

Authored over 100 blog posts for the Swarm Network, significantly contributing to content marketing and thought leadership.

Represented Swarm at prominent global conferences, including DevCon and EthCC, enhancing brand visibility and industry presence.

Managed all social media channels, organized community calls, and executed online events to foster a highly engaged global community.

Coordinated strategic partnerships and collaborated with the product team to align messaging and content with product development.

Datafund
|

Head of Marketing

Ljubljana, Slovenia, Slovenia

Summary

Established and executed the complete digital marketing strategy for an early-stage startup, focusing on brand positioning, content, and lead generation.

Highlights

Developed and implemented the comprehensive digital strategy for an early-stage startup, laying the foundation for market entry and growth.

Crafted compelling content, communication frameworks, and brand positioning strategies to differentiate the company in a competitive landscape.

Directed and optimized SEO, email marketing, and social media campaigns, driving increased visibility and user engagement.

Provided essential support in investor acquisition efforts and cultivated strategic partnerships to secure funding and expand market reach.

Kia Motors & Volvo Adria
|

Marketing Automation & Growth

Ljubljana, Slovenia, Slovenia

Summary

Implemented advanced marketing automation and customer segmentation strategies to enhance targeting and engagement for automotive brands.

Highlights

Developed sophisticated segmentation and scoring models to enable more precise customer targeting, optimizing campaign effectiveness.

Managed CRM automations to significantly increase engagement among existing customers, fostering loyalty and repeat business.

Laibach Art Group
|

Marketing & E-commerce Manager

Ljubljana, Slovenia, Slovenia

Summary

Directed global e-commerce operations and marketing for an art group, encompassing online sales, crowdfunding, and tour logistics.

Highlights

Managed a global online store and executed digital advertising campaigns, driving international sales and brand exposure.

Successfully led crowdfunding campaigns, achieving an impressive 200% over fundraising targets.

Oversaw merchandise sales, managed fan base communication, and coordinated tour logistics for various events.

Developed comprehensive marketing materials for concerts and performances, ensuring consistent brand representation.

Collegium Mondial Travel
|

Digital Marketing & Web Strategies

Ljubljana, Slovenia, Slovenia

Summary

Oversaw digital marketing initiatives, web strategies, and campaign optimization to enhance online presence and drive conversions for a travel company.

Highlights

Led and optimized advertising campaigns, conducting A/B testing to continuously improve performance and conversion rates.

Managed SEO, PPC, and social advertising efforts across multiple projects, significantly boosting online visibility and traffic.

Maintained and optimized WordPress websites and e-commerce platforms, ensuring seamless user experience and operational efficiency.

Developed and launched influencer campaigns that successfully improved sales funnels and expanded market reach.

Implemented foundational SEO strategies and conversion rate optimization techniques to enhance website performance and user engagement.

Various Media Outlets (RTV Slovenija, Playboy, etc.)
|

Journalist, PR & Events

Slovenia, Slovenia

Summary

Authored content for national media, managed public relations, and organized cultural events with significant public attendance.

Highlights

Authored articles and content for prominent media outlets including RTV Slovenija and Playboy, reaching diverse audiences.

Led public relations initiatives and orchestrated cultural and music projects, enhancing public image and engagement.

Collaborated on the execution of large-scale events, attracting thousands of visitors and ensuring successful delivery.

Education

University of Ljubljana
Ljubljana, Slovenia, Slovenia

Degree

Social Sciences

Duke University
United States of America

Certificate Program

DeFi and the Future of Finance

Languages

Slovenian
English
German
Serbo-Croatian
Spanish

Skills

Digital Marketing & Growth

Digital Marketing, User Growth, SEO, Content Marketing, Organic Growth, Marketing Funnel Development, Lead Generation, LinkedIn Campaigns, Email Marketing, Social Media Marketing, Campaign Optimization, Brand Positioning.

AI & Automation

AI Tools, Marketing Automation, n8n, Make.com, Lovable.dev, Replit, OpenAI API, AI Agent Development, Multi-Agent Systems, API Integrations, Python (Basic for Automation).

Analytics & Reporting

Google Analytics, HotJar, Campaign Tracking, SEO Tools, A/B Testing, Results Monitoring, Performance Reporting.

Advertising

Google Ads, Meta Ads, LinkedIn Ads, PPC.

Web Platforms & Tools

WordPress, WooCommerce, Notion, Airtable, Trello, CRM Automation.

Project & Stakeholder Management

Project Leadership, Cross-functional Collaboration, Product Team Collaboration, Partnership Coordination, Investor Relations Support.

Communications & PR

Content Writing, Public Relations, Event Organization, Community Management, Brand Communication.