About
Mindy Dawn Friedman is an innovative Senior Product Manager with over 15 years of experience driving digital transformation, user-focused product development, and cross-functional collaboration. She has a proven track record of leading cross-functional agile teams to deliver high-impact products, generating significant business growth and achieving over $1.2 billion in revenue. Mindy consistently prioritizes customer-centric and inclusive solutions, leveraging expertise in product vision, roadmap development, and strategic partnerships to solve real-world challenges across web and mobile platforms.
Work
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Summary
Led client-facing product definition and discovery initiatives, supporting digital goals for global businesses including Universal Music Group, Mercer, Stakwork AI, and TicketSocket.
Highlights
Led product innovation for global clients (e.g., Universal Music Group, Mercer), integrating inclusive design and AI-driven solutions to expand market reach and user engagement.
Directed change management initiatives, successfully reducing bias in hiring, onboarding, and mentorship programs.
Managed end-to-end development of affinity groups, designing and implementing workplace assessments and leader training programs.
Collaborated cross-functionally to optimize client digital strategies, achieving efficiency gains through AI-human interaction workflows.
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Summary
Oversaw strategy and execution for loyalty, ancillary revenue, and Guest Journey features across all IHG iPhone®, iPad®, and Android® mobile applications.
Highlights
Achieved a 20% increase in ancillary contributions by strategically integrating partnerships within a mobile-centric environment.
Streamlined booking flows and enabled diverse booking rate types, directly generating over $1.2 billion in gross revenue for IHG mobile apps.
Enhanced customer loyalty through implementing digital catalogs and Amazon Kindle Singles redemption, fostering personalized user experiences.
Presented as an industry-leading speaker at the Mobile Host Hospitality and Retail Mobile & Social Media Summit.
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Summary
Partnered, prioritized, and implemented product roadmaps to enhance user experience, conversion, cross-sell, and revenue opportunities for web merchandising.
Highlights
Identified and capitalized on Voice of the Customer feedback, implementing an enhancement that generated over $1.2 million in monthly revenue from Canadian customer transactions.
Optimized internal communication processes, fostering stronger stakeholder partnerships and improving the quality of product enhancements.
Designed and prioritized comprehensive product roadmaps based on strategic vision and research, integrating key initiatives like Hotel/Guest Reviews and Predictive Search.
Managed complex implementations, ensuring alignment with eCommerce partner business requirements and system standards.
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Summary
Created and implemented web product roadmaps to drive improvements in time on site, lead generation, and overall usability experience.
Highlights
Successfully launched 85 dealership sites within 120 days and deployed a company Intranet from ideation to launch in 90 days.
Pioneered a business strategy and pilot program to vet web vendors across 10 platforms and 85 dealerships.
Developed an innovative product roadmap that significantly enhanced user experience and achieved key business goals.
Cultivated and managed strategic relationships with stores, vendors, and suppliers to support e-commerce initiatives.
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Summary
Managed client-facing training, implementation processes, and optimized e-commerce sites for SEO and sales performance to grow client businesses.
Highlights
Successfully launched over 20 e-commerce websites within a 12-month timeframe.
Achieved Page 1 Google rankings for clients by strategically applying advanced SEO techniques.
Boosted shopping cart conversion by over 25% through comprehensive client training on recommended e-commerce tools.
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Summary
Managed sales strategy projects with a focus on supporting Sales Call Center performance goals and optimizing product market testing.
Highlights
Generated $800 million to $1 billion in annual revenue by expertly managing direct sales strategies for the Access product line.
Successfully launched and strategically managed key consumer access products, including Helio and satellite television, within the sales channel.
Increased product attachment rates from 0.7% to over 6% by identifying and capitalizing on new product marketing and sales program opportunities.
Recovered $100,000 in revenue by optimizing Cable Internet provisioning rates through cross-functional collaboration with QA, Product, and MIS teams.
Skills
Tools
JIRA, Trello, CA Agile Centra, Confluence, Figma, Canva, Adobe Suite, Microsoft 365, Google Workspace.
Platforms
SaaS, PaaS, Web & Mobile Technologies.
Collaboration
Slack, Kanban Boards, Agile/Scrum Methodologies, Cross-functional Collaboration, Stakeholder Management.
Analytics
Adobe Analytics, SQL, Google Analytics, Data-driven Decision Making.
Product Management
Product Vision, Roadmap Development, Product Prioritization, Product Strategy, User-focused Product Development, Digital Transformation, Product Launch, Client-facing Product Definition.
Innovation & Inclusion
Inclusive Design, AI-driven Solutions, Diversity, Equity, and Inclusion (DEI), Change Management, Workplace Assessments, Affinity Group Management.
Business Development
Market Reach Expansion, Revenue Generation, Strategic Partnerships, Vendor Management, E-commerce Optimization, SEO Techniques, Sales Strategy.
Interests
Creative & Performance Arts
Model, Runway and Print (New York Fashion Week, World Pride, catalog/social media campaigns for Brooks Brothers, EyeBobs), Stand-up Comedian (Wrote, edited, created, and performed comedy routines; performed with Ellen DeGeneres, Paula Poundstone, Caroline Rhea, Ray Romano).