About
Highly accomplished Senior Brand Design professional with over a decade of experience in leading creative teams and spearheading impactful brand development initiatives for global companies like Visa and Tink. Expert in translating strategic objectives into compelling visual identities and managing complex brand migrations, consistently delivering cohesive brand experiences across diverse touchpoints. Proven ability to drive brand consistency, optimize creative workflows, and empower teams to achieve exceptional design outcomes.
Work
Stockholm, Stockholm County, Sweden
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Summary
Facilitated the brand migration of Tink into Visa, ensuring strategic alignment and continuity of design execution through empowered team management and external resource orchestration.
Highlights
Supported seamless brand migration from Tink into Visa, ensuring continuity and consistency across all touchpoints during a critical integration phase.
Explored and analyzed various brand migration scenarios, providing strategic insights to optimize integration pathways and minimize disruption.
Empowered internal teams to independently manage external creative resources, enhancing efficiency in brand design execution and migration tasks.
Stockholm, Stockholm County, Sweden
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Summary
Led a creative team to establish and maintain consistent brand representation across all touchpoints, translating strategic objectives into actionable design solutions and overseeing visual identity development and external partnerships.
Highlights
Directed a creative team of 5+ designers, establishing and maintaining consistent brand representation across all digital and print touchpoints, significantly enhancing brand coherence.
Translated complex strategic objectives into actionable design solutions, successfully launching multiple visual identity initiatives that drove brand recognition and market presence.
Managed key external creative partners and agencies, overseeing video production and photoshoot art direction to deliver high-quality, impactful brand content.
Developed comprehensive brand guidelines and toolkits, empowering internal and external stakeholders to maintain brand consistency globally.
Berlin, Berlin, Germany
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Summary
Directed creative campaigns and produced advertising assets for major brands while leading the comprehensive brand development for MIMIK Skincare.
Highlights
Ideated and produced high-impact advertising assets for clients including Deutsche Bahn and Rabobank, enhancing campaign reach and visual appeal.
Spearheaded end-to-end brand development for MIMIK Skincare, encompassing packaging design, photoshoot art direction, and e-commerce site creative direction.
Managed multiple concurrent creative projects, ensuring timely delivery and adherence to brand guidelines for diverse client portfolios.
Berlin, Berlin, Germany
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Summary
Collaborated with the creative team to ideate campaigns and develop pitch decks, producing campaign assets and social media content for high-profile global brands.
Highlights
Contributed to the ideation and development of creative campaigns, collaborating with copywriters and art directors on compelling pitch decks for prospective clients.
Designed and produced engaging campaign assets and social media content for global brands such as Adidas, Reebok, BMW, and PayPal.
Supported creative team in executing diverse design tasks, gaining exposure to fast-paced agency environments and client-specific brand requirements.
Berlin, Berlin, Germany
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Summary
Designed three books with a focus on layout, typography, and print production, collaborating with editors to realize their design vision.
Highlights
Designed three distinct book projects, managing comprehensive layout, typography, and photo retouching processes from concept to final print production.
Collaborated closely with editorial teams to translate literary concepts into compelling visual narratives, ensuring design aligned with artistic vision and publishing standards.
Gained hands-on experience in print production workflows, optimizing designs for high-quality output and adhering to strict publication deadlines.
Education
Languages
English
German
Spanish
Portuguese
Skills
Design & Branding
Art Direction, Design Strategy, Branding & Identity, Brand Guidelines, Campaign Design, Social Media Design, Editorial Design, Packaging Design, Print Design, Web Design.
Creative Tools
Figma, InDesign, Illustrator, Photoshop, After Effects, Lightroom, ClickUp.