Niroshidha Selvarathinam
Digital Product Designer
Chennai, IN.About
I'm a Digital Product Designer with over 7 years of expertise in crafting engaging user experiences through innovative design solutions. I like collaborating on impactful projects that drive genuine value and foster user trust. I specialise in transforming complex requirements into intuitive and scalable digital products across EdTech, FinTech, and E-commerce.
Work
Summary
As a Senior Digital Designer, specialized in creating compelling digital assets and executing multi-channel advertising campaigns for diverse e-commerce clients.
Highlights
Collaborated with design teams to produce high-impact digital assets for social media, significantly boosting brand engagement and visibility for a portfolio of small to medium-sized business clients.
Developed comprehensive above-the-line and below-the-line collateral, successfully executing B2B and B2C advertising campaigns that drove engagement and client acquisition.
Summary
Founded and led a marketing agency specializing in impactful visual design and branding solutions for media and restaurant businesses.
Highlights
Managed and mentored a team of interns, optimizing design workflows and enhancing client collaboration through real-time tools like Figma.
Successfully delivered numerous branding and media projects across YouTube and Instagram, driving client visibility and engagement.
Summary
As a Graphic Designer, played a key role in supporting Uber Eats' rapid market expansion and brand consistency through innovative visual communications.
Highlights
Designed and localized in-app banners and illustrations, directly supporting successful new city launches and market penetration.
Maintained global brand consistency while developing region-specific visual assets; created compelling logos and branded communications for cloud kitchens, contributing to significant in-app order growth.
Collaborated cross-functionally with design, product, content, and marketing teams to develop cohesive and impactful communication strategies.
Managed key creative partnerships and executed virtual campaigns with restaurants and vendors, integrating their branding seamlessly into in-app promotional efforts.
Summary
Led the design and development of Edvoy Edge, a B2B service platform for recruitment partners, implementing scalable workflows to optimize efficiency. Collaborated cross-functionally with business owners to deliver streamlined, user-centric solutions.
Highlights
Engineered an end-to-end documentation solution, significantly streamlining the student application process by automating certificate management, qualification processing, course eligibility matching, and visa requirement verification.
Contributed to the evolution of the company's design system, standardizing UI/UX components and leading workshops to foster design thinking, improving cross-functional team collaboration and communication.
Represented Edvoy at international education conferences (e.g., ICEF, India '24), conducting market research to identify opportunities for simplifying and enhancing the recruitment experience for third-party agents.
Summary
Designed intuitive compliance software and a consumer-facing mobile application for student loans, focusing on simplifying complex financial processes to build user trust and comprehension.
Highlights
Established comprehensive design standards and delivered end-to-end UI/UX solutions that enhanced usability and efficiency for both internal compliance teams and student users.
Ensured brand consistency across all digital touchpoints by designing responsive desktop and mobile applications aligned with established visual guidelines.
Interests
Hobbies
Reading, Cooking.
Curiosity
Neuroscience, Human Brain.