Nafisat Temitope, Ojolowo

Spearheaded comprehensive full-funnel campaigns across Meta, LinkedIn, TikTok, and email channels, driving a 50%+ increase in customer acquisition and expanding the learner base from 4,000 to 6,200 within six months while reducing cost-per-lead by 20%.

Designed and deployed cross-sell campaigns by mapping end-to-end user journeys, resulting in a 25% uplift in multi-program enrolments and generating recurring revenue, thereby strengthening lifetime value.

Orchestrated persona-led retention campaigns for key segments (Career Switchers, Upskillers, Alumni), boosting active engagement by 40% and solidifying Scalein's position as a trusted platform.

Optimized funnel conversions by 15% through strategic A/B testing of ad creatives, landing pages, and onboarding flows, leveraging Amplitude insights for data-driven messaging improvements.

Developed and implemented unified messaging frameworks, ensuring consistent brand positioning and storytelling across product, sales, and CX teams to enhance learner trust and program uptake.

Enhanced campaign ROI by 25% on a $60k annual budget through rigorous A/B testing of ad creatives and landing pages, identifying that skills-focused messaging doubled conversions (2x) for career-switchers.

Launched impactful thought-leadership and co-branded webinar series, attracting over 1,000 participants and converting 18% into paying learners, simultaneously boosting social media following by 30% and webinar attendance by 45%.

Strengthened market positioning and brand recognition by strategically partnering with content creators and aligning messaging for early-career learners, gaining visibility across Nigeria, Kenya, and Ghana within Techstars' global EdTech ecosystem.

Elevated program completion rates from 60% to 80% for 500+ learners by implementing peer-to-peer review systems and structured milestone check-ins, effectively reducing dropouts and increasing learner accountability.

Expanded program reach by 25%, growing the active learner base from 2,000 to 2,500 through targeted growth strategies and strategic regional outreach initiatives.

Forged strategic partnerships with key organizations like HP, MTN, and Google, securing 200+ laptops and 50+ internship placements that directly enhanced technology access and career pathways for female learners.

Achieved a 20% reduction in Customer Acquisition Cost (CAC) from $52 to $42 while simultaneously increasing Marketing Qualified Leads (MQLs) by 35% (from 8,500 to 11,500 annually) through optimized channel allocation and refined funnel targeting.

Improved learner outcomes by boosting diploma program completions by 25% (from 1,200 to 1,500) through redesigned email and in-app journeys, strategic A/B testing of subject lines, and segmented communications.

Collaborated cross-functionally with product and sales teams to launch persona-led acquisition campaigns, successfully doubling the conversion rate of MQLs to SQLs and reinforcing Utiva's market leadership in EdTech for early-career professionals.