Olumide Ogunbanjo
Business Manager | Multi-Channel Sales & Marketing Leader
Ikotun, Lagos, NG.About
Highly accomplished and results-driven Business Manager with over two decades of progressive experience in multi-channel sales, marketing, and business development across diverse sectors including agricultural technology, food manufacturing, pharmaceuticals, and IT. Proven expertise in driving significant revenue growth, optimizing market penetration, and leading high-performing sales teams through strategic planning and operational excellence. Adept at leveraging market insights to develop and execute impactful sales strategies, fostering strong client relationships, and managing P&L for sustained business expansion.
Work
Ijaye, Oyo State, Nigeria
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Summary
Led business operations and sales initiatives for a sustainable agriculture technology firm, driving market penetration for smart beehives, pollination services, and agricultural products.
Highlights
Spearheaded the deployment and subscription model for smart beehives and pollination-as-a-service, significantly enhancing fruit and vegetable farming efficiency for clients.
Managed end-to-end sales for raw honey and derivatives, expanding market reach and contributing to overall revenue growth within the agricultural sector.
Directed business development and sales management strategies, identifying new market opportunities and optimizing sales processes.
Coordinated the aggregation of diverse farm produce, streamlining supply chain logistics and bolstering sales and supply operations.
Lagos, Lagos, Nigeria
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Summary
Directed regional sales, logistics, and operations for a leading food manufacturer, achieving substantial market penetration and revenue growth through strategic planning and team leadership.
Highlights
Achieved a 150% sales growth within the initial 6 months by implementing targeted sales and marketing strategies.
Increased highest daily sales volume from 9,000 loaves to 23,000 loaves, demonstrating exceptional market expansion and product demand generation.
Launched 3 new regional depots within 6 months, significantly expanding distribution networks and market reach.
Coordinated comprehensive sales, logistics, and operational activities, driving product penetration across diverse markets.
Trained and mentored a team of Sales Managers and 10 Sales Executives, enhancing sales capabilities and improving deal closure rates.
Asaba, Delta State, Nigeria
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Summary
Managed sales and market activation strategies for pharmaceutical products, building strong relationships with medical professionals and driving demand generation.
Highlights
Cultivated top-of-mind awareness for Complan milk and Farley's baby food among medical practitioners, directly influencing product prescription rates.
Drove significant sales growth through targeted demand generation strategies, securing increased prescriptions from medical doctors.
Aggregated critical market data and competitor intelligence to inform strategic field promotions and market activation initiatives.
Initiated and executed field promotion campaigns that enhanced brand visibility and market share for key products.
Benin-City, Edo State, Nigeria
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Summary
Oversaw comprehensive sales and marketing operations for a zonal territory, managing product promotion, team development, and financial performance reporting.
Highlights
Managed sales and marketing for Mimmie noodles and Lily table water, achieving market growth within the assigned zone.
Scheduled and executed zonal marketing drives and sales promotions, increasing product visibility and consumer engagement.
Recruited, trained, and deployed a team of merchandisers, optimizing in-store product presentation and sales support.
Prepared detailed budgets, sales forecasts, and zonal Profit & Loss (P&L) reports, ensuring financial accountability and strategic planning.
Lagos, Lagos, Nigeria
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Summary
Executed sales and marketing initiatives for technology solutions, including software, hardware, and satellite connectivity, focusing on product demonstration and client education.
Highlights
Drove sales and marketing efforts for a diverse portfolio of computer software and hardware solutions.
Conducted compelling product demonstrations and detailed features/benefits analyses to prospective clients, securing new business.
Managed the supply of C and KU band satellite connectivity solutions, supporting critical infrastructure needs for clients.
Cultivated client relationships through expert product knowledge and tailored solution offerings.
Languages
English
Skills
Sales & Marketing
Multi-channel Sales, Field Marketing, Product Penetration, Demand Generation, Route-to-Market Strategy, Sales Management, Sales Forecasting, Market Activation, Client Acquisition, Product Demonstration, Promotional Campaigns.
Business Strategy & Operations
Strategic Planning, Business Development, Market Analysis, Competitor Analysis, Supply Chain Management, Logistics Coordination, Operations Management, Budgeting, P&L Reporting, Distribution Network Expansion.
Leadership & Team Management
Team Leadership, Training & Development, Performance Tracking, Recruitment, Mentoring, Sales Team Management.
Technical & Product Knowledge
Smart Beehive Technology, Pollination Services, Raw Honey & Derivatives Sales, Agricultural Produce Aggregation, Computer Software Sales, Hardware Sales, Satellite Connectivity (C & KU band).