About
Results-driven Digital Marketing Executive with a proven track record in optimizing lead generation, paid media, and email campaigns to significantly boost engagement and conversion. Expertly leverages platforms like Mailchimp, LinkedIn Ads, and Meta Business Suite to build high-performance marketing funnels and drive measurable business growth. Eager to apply cross-platform strategic development and advanced analytics to a dynamic team, supporting robust brand expansion and customer acquisition.
Work
Dubai, Dubai, United Arab Emirates
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Summary
Currently spearheading digital marketing initiatives for Flameco Group, driving measurable improvements in campaign performance and lead generation through strategic execution.
Highlights
Executed segmented email campaigns via Mailchimp, increasing open rates by 25% and boosting click-through rates by 15%.
Optimized messaging through A/B testing, resulting in a 30% improvement in conversion performance.
Developed and deployed high-converting campaign landing pages, interactive forms, and lead magnets, significantly enhancing lead capture efficiency.
Implemented automated cold outreach sequences, achieving a 6% response rate and facilitating meetings with key decision-makers.
Managed comprehensive social media content calendars and delivered targeted ad campaigns across Meta and LinkedIn, strengthening brand presence and generating qualified leads.
Dubai, Dubai, United Arab Emirates
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Summary
Managed digital marketing and administrative functions, enhancing online visibility and streamlining critical documentation processes for General Interiors Co.
Highlights
Improved online visibility and strengthened brand identity by managing daily social media activity and leveraging LinkedIn for business development.
Identified new business prospects and generated inbound interest through strategic use of LinkedIn and other online tools.
Streamlined documentation workflows and tracked submission statuses for critical project approvals across multiple government portals (Trakhees, DM, DCD, Nakheel), ensuring timely compliance.
Maintained accurate financial records, including daily expenses, supplier ledgers, and project cost breakdowns, supporting efficient financial operations.
Karachi, Sindh, Pakistan
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Summary
Provided efficient and professional customer service for Ibex Global (Walmart), resolving complex inquiries and contributing to operational efficiency.
Highlights
Managed customer queries for online orders via live chat, ensuring efficient and professional resolution.
Collaborated with Walmart store associates in real-time to resolve order delivery and pickup issues, maintaining high service standards.
Supported internal departments by addressing overflow inquiries and sharing customer insights, contributing to improved service quality.
Enhanced operational efficiency through collaborative support and timely issue resolution, reducing response times.
Remote, Remote, US
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Summary
Led and mentored multiple intern teams at GaoTek Inc., driving business development initiatives and optimizing team performance.
Highlights
Led and supervised a group of interns, effectively assigning responsibilities and ensuring timely completion of daily tasks.
Conducted comprehensive prospect research using LinkedIn Sales Navigator, Google, and internal databases to identify potential leads.
Oversaw the operations of three intern teams concurrently, implementing weekly reporting to track progress and ensure goal attainment.
Designed and delivered training sessions for new interns and provided performance guidance to team leaders, enhancing overall team productivity.
Evaluated intern submissions for quality assurance, providing actionable feedback that improved work output.
Karachi, Sindh, Pakistan
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Summary
Managed comprehensive accounting operations and supervised junior staff for Al Haseeb Enterprises, ensuring financial accuracy and compliance.
Highlights
Processed invoices and managed transaction records, maintaining 100% accuracy in all financial entries over six years.
Administered payroll for over 50 employees, ensuring timely and compliant disbursements.
Conducted client payment reconciliations and supported month-end reporting, contributing to accurate financial statements.
Resolved complex account discrepancies through cross-departmental collaboration, improving service issue resolution efficiency.
Supervised junior staff, managed documentation, and ensured prompt communication with vendors and clients, enhancing operational flow.
Karachi, Sindh, Pakistan
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Summary
Drove client inquiries and streamlined marketing operations for Al Bukhari Consultants through targeted promotions and client engagement.
Highlights
Increased client inquiries by promoting property listings across social media and classified websites.
Engaged with clients through direct communication to understand needs and facilitate property transactions.
Managed and organized critical documentation for property listings and proposals, improving internal filing efficiency.
Performed account reconciliations and updated financial records, ensuring accuracy for reporting purposes.
Identified and recommended process improvements, enhancing daily workflow efficiency.
Education
Languages
English
Urdu
Punjabi
Memoni
Gujrati
Certificates
Skills
Digital Marketing & Strategy
Strategic Campaign Execution, Lead Generation, Conversion Strategy, Digital Branding, Online Presence Management, Market Research, Competitor Analysis, Content Planning, Audience Segmentation, Customer Experience Management, A/B Testing, Campaign Optimization.
Marketing Tools & Platforms
Mailchimp, GMass, LinkedIn Sales Navigator, Apollo, Meta Business Suite, Hootsuite, Meta Ads Manager, LinkedIn Ads, Google Forms, Elementor, Google Analytics, Facebook Insights.
Business Operations & Administration
Project Coordination, Documentation Management, Financial Record Keeping, Payroll Administration, Account Reconciliation, Process Improvement, Client Communication, Relationship Building, Microsoft Office Suite (Excel, PowerPoint, Word).
Leadership & Soft Skills
Team Collaboration, Leadership, Problem Solving, Adaptability, Communication, Time Management.