About
Results-driven marketing and operations strategist with over 9 years of experience, specializing in leveraging AI and automation to build scalable marketing funnels and streamline business processes. Expert in digital marketing strategy, campaign execution, and operational efficiency, consistently delivering measurable growth and enhanced client experiences for small to mid-sized businesses. Proven ability to integrate innovative tools and strategies for impactful results.
Work
Oviedo, FL, US
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Summary
Served as an Independent Consultant, leveraging AI to develop marketing funnels and optimize client campaigns for a UX design client, enhancing digital presence and engagement.
Highlights
Created AI-powered marketing funnels, including landing pages, email workflows, and audience segmentation, enhancing client UX design initiatives.
Developed engaging social media content and comprehensive case studies, significantly supporting client campaign objectives.
Utilized multiple AI tools for efficient copy generation, lead scoring, and workflow optimization, improving marketing efficiency and lead conversion.
Earned HubSpot Marketing Hub Software Certification and applied platform tools to real-world projects, demonstrating practical expertise in marketing automation.
Oviedo, FL, US
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Summary
Led comprehensive digital marketing strategy and campaign execution for diverse small business clients, driving engagement and operational efficiency through automation and strategic initiatives.
Highlights
Directed digital marketing strategy and campaign execution for small business clients, resulting in enhanced online presence and business growth.
Built and optimized automation workflows and landing pages, significantly increasing user engagement and conversion rates across various campaigns.
Grew email list from 0 to over 2,000+ subscribers organically within 6 months, establishing a robust and engaged communication channel.
Resolved critical technical issues, including DNS and connectivity problems, ensuring seamless digital operations and minimizing downtime.
Developed and implemented Standard Operating Procedures (SOPs), streamlining processes and significantly improving the client experience and operational efficiency.
Oviedo, FL, US
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Summary
Managed marketing and communications, including content creation, social media, event coordination, and website maintenance, for a seasonal organic farm.
Highlights
Crafted weekly newsletters and managed inquiries, ensuring prompt and professional communication to a broad audience.
Developed and scheduled engaging social media content, highlighting sustainability and community events, which fostered audience growth and interaction.
Coordinated events with vendors and interns, overseeing logistics and promotions to boost attendance and maximize profitability for the farm.
Maintained and updated the farm's website and online store, ensuring accurate, brand-aligned content and offerings.
Orlando, FL, US
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Summary
Coordinated 20 annual trade show events and managed relationships with over 150 vendors, members, and trade partners, ensuring successful execution and strong professional relations.
Highlights
Coordinated and organized 20 trade show events annually, ensuring seamless execution and positive attendee experiences.
Interacted with over 20+ vendors, 100+ members, and 50+ trade partners, maintaining strong professional relations and effectively managing trade agreements.
Orlando, FL, US
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Summary
Provided administrative and strategic support for marketing initiatives, including database management, reporting, and campaign development, contributing to audience growth.
Highlights
Supported administrative tasks, including maintaining marketing databases and organizing files, ensuring data integrity and accessibility.
Prepared comprehensive reports and presentations, summarizing campaign performance and results for strategic decision-making.
Assisted in developing and implementing marketing strategies, contributing to measurable audience growth and engagement.
Oviedo, FL, US
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Summary
Conducted patient assessments, managed medical records, and assisted physicians in procedures, ensuring efficient and accurate patient care and administrative support.
Highlights
Conducted thorough patient assessments and accurately updated medical records, ensuring high data integrity for informed care decisions.
Documented detailed health information, contributing to comprehensive patient care and improved clinical outcomes.
Assisted physicians in various medical procedures and efficiently managed administrative tasks, streamlining patient care workflows.
Volunteer
Mackay Society of America
|Banner Editor
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Summary
Created, designed, and distributed a quarterly newsletter to over 350 clan society members, enhancing communication and engagement.
Highlights
Created, designed, and distributed a quarterly newsletter to over 350 clan society members, enhancing communication and engagement.
Scouts of America
|Pack Communication Chair
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Summary
Maintained the pack website, managed sign-ups and calendar, and created promotional materials for recruitment, improving organizational efficiency and outreach.
Highlights
Maintained the pack website, created pack sign-ups, and managed the pack calendar, improving organizational efficiency.
Designed and produced flyers and promotional items for recruitment, contributing to increased pack membership.
Education
Certificates
Skills
Digital Marketing
Email Marketing, Marketing Automation, Landing Page Design, Social Media Marketing, SEO, Digital Marketing Strategy, Campaign Execution, Audience Segmentation, Lead Scoring, Content Marketing.
AI Tools & Platforms
Chat GPT, Jasper, AI Copy Generation, HubSpot Marketing Hub, MailChimp, Canva.
Operations & Business Management
SOP Development, Workflow Optimization, Client Experience Management, Project Management, Problem-Solving, Strategic Planning, Vendor Management, Membership Services, Event Coordination, Business Growth Strategy.
Data & Reporting
Google Suite, Microsoft Office Suite, Database Management, Report Preparation, Performance Analysis.
Communication & Content
Strong Communication, Newsletter Creation, Website Content Management, Brand Alignment, Case Study Development.
Technical Proficiency
Computer Literacy, DNS Management, Connectivity Troubleshooting, Windows OS, macOS.
Healthcare Administration
Patient Assessment, Medical Records Management, Clinical Administration, Patient Care Coordination.