About
Highly accomplished Senior Product Designer specializing in Growth and Product-Led Growth strategies. Combines deep expertise in UX/UI design with robust data analysis skills to create impactful digital experiences that deliver measurable business results. Committed to optimizing acquisition, activation, retention, and monetization metrics to foster sustainable business growth.
Work
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Summary
Led pivotal growth and monetization initiatives for Brazil's largest legal tech platform, significantly contributing to the democratization of legal information access.
Highlights
Directed and executed growth design strategies that resulted in a significant increase in user acquisition and conversion rates.
Designed and implemented A/B tests and comprehensive experiments, leveraging data analytics to optimize user journeys and inform evidence-based product decisions.
Spearheaded initiatives focused on monetization and conversion, directly impacting business growth and enhancing the accessibility of legal information.
Applied Product-Led Growth methodologies to enhance product self-sufficiency and optimize key metrics including acquisition, activation, retention, and monetization.
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Summary
Drove product growth and user acquisition for a leading car subscription platform, enhancing individual mobility access in Germany.
Highlights
Optimized core product interfaces and digital experiences, leading to improved conversion rates and a significant reduction in onboarding friction.
Conducted extensive user research and leveraged data insights to develop growth-focused solutions, substantially increasing customer retention and Lifetime Value (LTV).
Developed and implemented visual strategies that boosted the acquisition funnel and enhanced new user engagement.
Collaborated cross-functionally with marketing and product teams to deliver cohesive user experiences that effectively converted visitors into active users.
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Summary
Contributed to the expansion and retention efforts of the world's largest wine subscription club, fostering community through shared passion for wine.
Highlights
Managed design metrics and executed A/B tests, yielding measurable improvements in conversion and retention rates.
Developed and launched impactful marketing and institutional campaigns that successfully increased new subscriber acquisition.
Created engaging digital interfaces and innovative behavioral experiences that elevated subscriber engagement, leading to higher retention and increased average purchase value.
Languages
Portuguese
Native
English
Fluent
German
Proficient
Skills
Product Design
UX/UI Design, Interaction Design, Visual Design, Information Architecture, Wireframing, Prototyping, Design Systems.
Growth & Monetization
Product-Led Growth, Conversion Rate Optimization (CRO), User Acquisition, User Activation, User Retention, Monetization Strategies, A/B Testing, Experimentation, Growth Hacking.
Design Thinking
User-Centered Design, Ideation, Prototyping, Usability Testing, Hello Design Thinking.
Data & Research
Quantitative Research, Qualitative Research, User Research, Data Analysis, A/B Testing Analysis, Usability Testing, Market Research, Customer Insights.
Service Design
Journey Mapping, Service Blueprinting, Stakeholder Management, Customer Experience (CX).