张定雄
Product Manager Intern | Data-Driven Product Strategist
Tianjin, CN.About
Highly analytical and results-driven Product Management Intern with a strong foundation in information security and data analysis, seeking to leverage expertise in product strategy, user experience optimization, and cross-functional collaboration to drive impactful product growth. Proven ability to enhance operational efficiency, increase user engagement, and boost revenue through data-driven decision-making and innovative solutions in AI, advertising, and marketing tech.
Work
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Summary
Led product strategy and optimization for Meituan's Smart Outbound Call Robot, enhancing user engagement and operational efficiency through data-driven approaches.
Highlights
Optimized re-call strategies by segmenting users with differentiated tags, improving first-call connection rates by 11% within three weeks of launch.
Redesigned call scripts with upfront value propositions and industry-aligned content, reducing call hang-up rates by 7.71% within two weeks.
Conducted comprehensive market and product research for high-yield products, guiding the team in developing effective call scripts, re-call strategies, and user segmentation to increase market share.
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Summary
Contributed to ByteDance's ad monetization strategy, optimizing ad formats and targeting to enhance user engagement and revenue.
Highlights
Analyzed and optimized front-loaded field information for the download industry, identifying optimal solutions through A/B testing to enrich product messaging and platform credibility.
Enhanced incentive ad performance on Douyin by refining ad styles and content, increasing online click-through rates from 2.31% to 5.21% and boosting ad revenue by 2.4%.
Implemented refined ad delivery strategies based on 5A audience segmentation and user profiles, personalizing ad content to achieve a 'thousand people, thousand faces' effect and optimize campaign relevance.
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Summary
Supported the development of a smart marketing platform for a major imported car enterprise, focusing on improving sales efficiency and customer engagement.
Highlights
Designed a one-click sharing solution for high-quality marketing materials and scripts, increasing material sharing rates by 3.5% within three weeks of the smart marketing platform's launch.
Developed a user behavior path analysis and visualization system, enabling targeted marketing and improving order conversion rates by 1.2% within three weeks.
Volunteer
Tianjin University of Technology
|Vice President, Skateboard Club; Head of Organizational Department, University Psychological Association
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Summary
Actively participated in extracurricular activities and community service, accumulating over 100 hours of volunteer work.
Highlights
Organized and led over 30 large-scale events as Vice President of the Skateboard Club, fostering community engagement.
Spearheaded organizational efforts for university-wide events, including freshman welcome and leadership transitions, as Head of the Organizational Department for the Psychological Association.
Selected for the highly competitive Tianjin 'Software Plan Elite Talent Program' (2 of 67 participants), demonstrating strong aptitude and potential in software development.
Education
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Bachelor of Engineering
Information Security
Grade: Top 15% in major
Courses
Computer Architecture
Computer Networks
C++ Programming
Data Structures and Algorithms
Network Attack and Defense
Operating System Principles
Large-scale Management System Practice
Operating System Security
Awards
Second Prize, 13th National Blue Bridge Cup Competition
Awarded By
National Blue Bridge Cup Competition Committee
Awarded for outstanding performance in a national-level programming and innovation competition.
Second Prize, "Innovate2Improve GenAI" AI Empowerment Innovation Competition
Awarded By
Innovate2Improve GenAI
Recognized for innovative application of AI in a competitive setting.
Second Prize, Tianli Cup Innovation Competition
Awarded By
Tianjin University of Technology
Awarded for creative and impactful project development within the university.
"University Five-Star Volunteer" Freshman Scholarship
Awarded By
Tianjin University of Technology
Awarded to top 20% of freshmen for outstanding volunteer contributions and academic potential.
Languages
Chinese (Mandarin)
Skills
Product Management
Product Strategy, User Research, A/B Testing, Data Analysis, Market Research, Product Roadmapping, Agile Methodologies, Cross-functional Collaboration, User Experience (UX), Product Design.
Technical Skills
SQL, C, C++, Python, Golang, PHP, Computer Architecture, Computer Networks, Data Structures & Algorithms, Operating Systems, Network Security.
Tools & Platforms
Microsoft Office Suite, Axure, Xmind, ProcessOn, Alibaba Cloud, Microsoft Azure, AWS.