Peng Piao
Operations & Marketing Analyst | Data-Driven Project Coordinator
Tianjin, CN.About
Highly analytical and results-driven student with hands-on experience in operations, marketing, and data analysis within the internet and education sectors. Proven ability to optimize processes, enhance user engagement, and drive quantifiable outcomes, including increasing problem-solving efficiency by 20% and boosting click-through rates by 60%. Eager to leverage strong problem-solving, data analysis, and digital marketing skills to contribute to dynamic teams and achieve business objectives.
Work
Beijing, Beijing, China
→
Summary
Supported full-cycle talent collaboration and optimized operational workflows, enhancing efficiency and user experience for a leading education technology company.
Highlights
Managed end-to-end talent collaboration for over 50 influencers, from contract negotiation to material delivery, streamlining operational processes.
Developed and maintained a comprehensive talent QA knowledge base, addressing 20+ common product features and application issues, which boosted problem-solving efficiency by 20%.
Reduced the average contract signing cycle by approximately 15% through meticulous process management and efficient talent onboarding, ensuring high-efficiency collaboration.
Organized and updated core marketing materials, including product PPTs and sales scripts, for over 20 live broadcast events, significantly improving collaboration efficiency for business and talent teams.
Served as a primary point of contact for community after-sales support, resolving 30+ daily user inquiries from talent channels.
Streamlined customer service by categorizing common issues and developing 3 standardized response templates (SOPs), cutting average problem resolution time by 20% for high-frequency problems.
N/A, N/A, China
→
Summary
Managed platform operations for an online tutoring network, focusing on user acquisition, engagement, and service monetization to drive business growth.
Highlights
Spearheaded private domain traffic acquisition by targeting college students' needs for part-time income, attracting over 200+ students to a dedicated tutoring information QQ group via campus and social media outreach.
Designed and executed A/B tests for course recommendation scripts (professional vs. emotional), determining that "data-driven results + student growth stories" yielded higher conversion rates.
Optimized group announcement templates across 3 versions, identifying an "emoticon + short phrase + benefit point" format that increased click-through rates by 60%.
Monetized platform services by facilitating 40+ tutoring orders and generating 4000 RMB in intermediary fees within a short timeframe.
Enhanced user satisfaction to 95% by regularly surveying parent users, implementing improvements based on feedback, and building precise user profiles to foster strong relationships between parents and students.
Languages
Chinese (Native)
English
Skills
Technical Skills
Microsoft Word, Microsoft Excel (Pivot Tables, Data Processing Functions), Microsoft PowerPoint, Python (Data Analysis Libraries).
Data Analysis & Research
Commercial Data Analysis, Market Research, Competitive Analysis, User Persona Modeling, A/B Testing, Quantitative Analysis.
Operations & Marketing
Operations Management, Digital Marketing, Content Creation, Community Management, Traffic Acquisition, Live Broadcast Support, SOP Development, Customer Service, Project Coordination, User Engagement.
Interests
Digital Trends
Social Media (Douyin, Xiaohongshu, Weibo), App Functionality, User Behavior Analysis.