PIETRO ANTONIO BELCASTRO

BUSINESS ANALYST (ECBA™) | DIPLOM-BETRIEBSWIRT | MARKETINGEXPERTE | STRATEGISCHER ARCHITEKT FÜR DIGITALE TRANSFORMATION UND PROZESSOPTIMIERUNG | E-COMMERCE PROFESSIONAL | CRM / ERP-INTEGRATION

85716, Unterschleißheim, Deutschland.

KURZPROFIL

Business Analyst (in Transition) mit über 22 Jahren Erfahrung in Prozessoptimierung, digitaler Transformation und strategischer Geschäftsentwicklung. Verbindet analytische Stärke, technologische Kompetenz und empathische Kommunikation. In Vorbereitung auf die ECBA™-Zertifizierung (IIBA®, Juli 2025).

FÄHIGKEITEN UND KENNTNISSE

Hard Skills

Technologie und Tools

Soft Skills

Sprachen

Deutsch (Muttersprache), Italienisch (Muttersprache), Englisch (Fließend / C1).

ZERTIFIKTATE

ECBA™ (IIBA®) Certification (In Preparation)

Jul 2025

IIBA®

Introduction to CBAP

May 2025

simplilearn

Business Analysis Fundamentals

Apr 2025

Microsoft/LinkedIn

Online Marketing & Social Media Manager

May 2021

ptm-Akademie

CAPM® Training

Feb 2021

ptm-Akademie

Trainer Aptitude (AEVO)

Jun 2019

IHK München & Oberbayern

PR Manager

Jan 2010

Zentrum für Angewandte Kommunikation

EU Mobility Pass “Leonardo Da Vinci”

Jul 2002

FILEF, Rome

BERUFSERFAHRUNG

Naturkost Ernst Weber GmbH

Account Manager - Purchasing and Sales

München

Apr 2023→ Present

Summary

Managed sales and procurement processes, optimizing operations and driving revenue growth for a natural food distributor.

Highlights

Optimized CRM/ERP processes as an interface between purchasing, sales, and IT, enhancing cross-functional efficiency.

Implemented automated logistics processes, resulting in an 80% increase in efficiency.

Conducted data analyses for acquisition optimization, reducing acquisition costs by 25%.

Planned and managed trade fair appearances (Biofach 2024/2025), including lead management, contributing to brand visibility and new business.

Achieved an 18% increase in sales through data-driven customer care initiatives.

Negotiated supplier contracts, leading to 15% cost savings.

True Calabrian Taste

Managing Partner - Part-time (8-10 hours/month)

Apr 2013→ Jun 2024

Summary

Co-founded and managed a part-time venture, establishing a direct sales channel and digital presence for Calabrian specialty products.

Highlights

Established a direct sales channel for Calabrian specialty food products, building a new market presence.

Managed seasonal supply chains and ensured quality control for product delivery.

Developed and implemented a digital brand presence, executing PR events and trade fair appearances.

Cultivated and maintained partner networks between Germany and Italy, fostering international collaboration.

milanari.com GmbH

Manager - E-Commerce and Content

Jan 2019→ Dec 2022

Summary

Managed e-commerce and content strategy, driving lead generation and customer retention through digital optimization.

Highlights

Implemented HubSpot Enterprise (including 5 Hubs), increasing lead generation by 80%.

Migrated and optimized CRM systems, reducing Customer Acquisition Cost (CAC) by 20% and increasing sales by 35%.

Developed data-driven marketing and content strategies, optimizing digital presence.

Executed SEO optimization, boosting organic traffic by 30% and customer retention by 40%.

Kulturamt der Kreisstadt

Project Manager - Event and PR

Mar 2020→ Oct 2022

Summary

Led event and PR initiatives for a municipal cultural office, focusing on digital transformation and crisis management.

Highlights

Introduced digital event formats and automated PR processes, enhancing outreach and efficiency.

Managed crisis situations effectively during pandemic-related restrictions, ensuring continuity of cultural programs.

Developed regional partner networks to support sustainable cultural projects, expanding community engagement.

HOCO Fenster und Haustüren GmbH

Manager - Business Development Italy

Apr 2018→ Dec 2018

Summary

Spearheaded market entry and business development in Northern Italy, achieving significant sales growth.

Highlights

Developed and implemented market entry strategy for Northern Italy, establishing a new regional presence.

Built two regional partner networks, facilitating market penetration and distribution.

Introduced locally adapted marketing materials, enhancing brand relevance.

Drove an 80% increase in sales through targeted sales initiatives.

Ensured close interface communication with technical, sales, and marketing teams, fostering cross-functional alignment.

bfz gGmbH

Coordination Assistant and Seminar Leader

Oct 2016→ Mar 2018

Summary

Coordinated and led seminars, implementing digital processes and achieving high participant satisfaction.

Highlights

Introduced an SAP interface module for government communication, streamlining data exchange.

Implemented digital QM processes, resulting in 80% faster onboarding for new participants.

Managed a budget up to €250k with an 85% re-booking rate, demonstrating fiscal responsibility.

Increased seminar utilization to 92% and achieved an average participant satisfaction of 4.7/5.

Obst & Gemüse Barth

Assistant to Management and Sales Manager

Sep 2013→ Sep 2016

Summary

Supported executive management and sales, optimizing internal processes and implementing new systems.

Highlights

Introduced ERP/CRM system including an online shop (PC-Gärtner), enhancing digital sales capabilities.

Optimized internal workflows, leading to a 20% increase in efficiency.

Managed operational control, reporting, and project management tasks, ensuring smooth business flow.

Raiffeisen-Tours RT-Reisen GmbH / rtk

Team Leader - Marketing and Sales

Jan 2012→ Jun 2013

Summary

Led marketing and sales teams, developing customer loyalty programs and managing partner campaigns.

Highlights

Developed customer loyalty programs, including a Payback cooperation, enhancing customer retention.

Led a 6-member team and managed partner campaigns, driving marketing initiatives.

Served as editorial lead for the customer magazine, overseeing content creation and publication.

GEOX Deutschland GmbH

Communications Executive

Jun 2011→ Dec 2011

Summary

Managed communications and brand performance, implementing digital tools and optimizing campaign planning.

Highlights

Implemented Launchmetric - Brand Performance Cloud, enhancing brand monitoring and analysis.

Introduced digital PR tools (Fashion GPS), generating €200k in cost savings.

Reduced campaign planning time by 3-fold through digitalization, accelerating market responsiveness.

Built a network with media and influencers in the DACH region, expanding brand reach.

Stadthotel Erding

Marketing Specialist

Apr 2009→ Mar 2010

Summary

Managed marketing activities for Stadthotel Erding, supporting promotional efforts.

Highlights

Supported marketing initiatives for a city hotel, contributing to brand visibility.

GEOX Deutschland GmbH

PR Intern

Aug 2008→ Feb 2009

Summary

Completed a PR internship at GEOX Germany, gaining foundational experience in public relations.

Highlights

Assisted with public relations activities, supporting brand communication strategies.

AUSBILDUNG

Ostbayerische Technische Hochschule Regensburg

Oct 2003→ Mar 2008

Diplom Betriebswirtschaft, Marketing

Staatliche Berufsoberschule Altötting

Sep 20002→ Jul 2003

Fachhochsulreife Wirtschaft

FILEF, Rom - Italien

Sep 2001→ Jul 2002

Stipendiat EU-Mobilitätspass “Leonardo Da Vinci”,

Staatliche Berufsschule II Mühldorf am Inn

Sep 1998→ Jul 2001

Industriekaufmann IHK Kaufmännische Duale Berufsausbildung

EHRENAMT

Marketing - Consulting - Fundraising

Belvedere Antico Borgo APS

Jan 2011→ Present

Provided strategic consulting and fundraising support for educational and environmental initiatives.

Highlights

Developed strategic association communication, fundraising, and project consulting for educational and environmental initiatives.

Established digital visibility and social media strategy, enhancing outreach and engagement.