Summary
Led product development for AI-powered merchant risk and self-service workflow automation platforms, driving significant merchant adoption and revenue growth for D2C brands.
Highlights
Built MVP of an RTO Risk Optimization Platform with a single engineer, scaling it to process over 4,500 analyses and save merchants 20+ hours/week in manual efforts.
Developed a DIY RTO Risk Simulator adopted by 70+ enterprise brands, enabling real-time risk optimization and reducing return-to-origin (RTO) rates.
Pioneered India's first no-code workflow platform, KwikFlows, enabling D2C brands to build custom checkout flows and run A/B tests, achieving 100% adoption across target segments.
Scaled the merchant base 10X from 70 to 1,500+ brands within 6 months, achieving 60% adoption and 80% retention for the workflow platform.
Generated $500K ARR through a tiered pricing strategy, with 200+ workflows created by users within the first 40 days, empowering 1,500+ D2C brands with automation solutions.