Olawale Taiwo

Senior Product Design Leader & Digital Transformation Specialist
Lagos, NG.

About

Highly accomplished Product Design Leader with over 7 years of experience in creative strategy and digital transformation, specializing in crafting user-centered, business-aligned solutions. Proven ability to build and scale design teams, drive innovation through research-led practices, and champion design as a strategic function. Adept at leveraging technology and design to solve complex customer problems and enhance digital experiences across diverse industries.

Work

Leadway Assurance
|

Senior Product Designer

Summary

As Head of Design, Olawale led the transformation of Leadway Assurance's digital product ecosystem, driving user-centered, business-aligned solutions and fostering a collaborative design culture across product, engineering, and business teams.

Highlights

Spearheaded the creation of a unified design language, significantly enhancing consistency and usability across all digital touchpoints.

Drove research-led design practices, directly informing product development and improving overall customer engagement.

Led cross-functional design sprints and workshops, accelerating innovation and data-driven decision-making processes.

Mentored and developed a growing team of designers, nurturing talent and establishing clear career development paths.

Championed design as a strategic business function, shaping the future of digital insurance experiences in Nigeria.

Nuprex Express Limited
|

Digital Lead

Summary

Led comprehensive digital transformation initiatives across mobile app, website, and social media platforms to significantly increase sales for Nuprex Express Limited.

Highlights

Directed digital transformation efforts across key platforms (Mobile App, Website, Social Media), achieving substantial increases in online sales.

Optimized digital user journeys to enhance engagement and conversion rates, driving measurable business growth.

CMC CONNECT (Perception Managers)
|

Senior Creative Executive

Summary

Led the Creative and Innovation Department, overseeing project execution, developing campaign art directions, and driving strategic clarity for major initiatives.

Highlights

Streamlined project execution by establishing clear UI and visual direction, enabling efficient development of complex initiatives.

Facilitated design reviews for small tech teams, providing coaching and feedback that elevated design output and quality.

Contributed to winning new projects through innovative creative concepts and strategic art direction, enhancing departmental success.

Siren Consults
|

Lead Creative Designer

Summary

Managed a creative team within an IT firm, delivering diverse design solutions including logos, web designs, 3D animations, and managing client expectations.

Highlights

Executed visual designs, prints, and animated advertisements for high-profile events, including the '2019 Teni Billionaire Concert' and 'Seyi Sodimu Grown and Sexy Concert', enhancing public visibility.

Managed daily client expectations and project deliverables, ensuring successful execution of identity promotion and interior design projects.

Collaborated with cross-functional teams to deliver comprehensive design solutions for diverse client needs, improving project efficiency.

Reohob Nigeria Ltd
|

Assistant Digital Marketer / Graphic Designer

Summary

Contributed as a Graphic Designer within the digital marketing department, creating diverse content and designs for brand promotion and online advertisements for a renewable energy company.

Highlights

Developed and implemented a new brand identity and comprehensive brand manual, which remains in use today, significantly enhancing brand consistency and recognition.

Designed compelling fliers, roll-up banners, jingles, and social media ads that effectively promoted the brand and increased online engagement.

Managed content creation and design for digital marketing campaigns, supporting brand visibility and promotional efforts.

Education

Miva Open University

Online

MBA

eM Graphic Design Innovation and Creative Arts School

Certificate Program

Graphics Design

University of Lagos

BSc (Hons)

Geography

Ota Total Academy

O-level Certificate (WAEC, NECO)

General Studies

Languages

English

Skills

Product Design

UI/UX Design, Design Systems, User-Centered Design, Design Strategy, Digital Product Ecosystem.

Creative Leadership

Creative Direction, Art Direction, Team Mentorship, Cross-functional Collaboration, Innovation Management.

Digital Transformation

Digital Strategy, Mobile App Design, Website Design, Social Media Marketing, Digital Platforms.

Graphic Design

Brand Identity Development, Visual Design, Animation, Print Design, Marketing Collateral.

Project Management

Design Sprints, Workshop Facilitation, Client Management, Project Execution.

Software & Tools

Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Collaboration Tools.

Interests

Hobbies

Painting, Football, Reading.

Art and Painting

Canvas Creation, Acrylic paints.