About
Highly accomplished Market Research and Data Analytics professional with a proven track record of successfully leading and executing complex projects across diverse industries. Expert in leveraging data analysis, market trends, and consumer insights to drive strategic decision-making, optimize business performance, and deliver competitive advantage. Adept at quantitative and qualitative research methodologies, project management, and developing data-driven solutions that translate into significant client impact and revenue growth.
Work
Dhaka, Dhaka, Bangladesh
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Summary
Leads comprehensive market research initiatives and data analytics projects, driving strategic decision-making and delivering actionable insights for diverse clients.
Highlights
Directed the development of data analytics tools, frameworks, and databases, enhancing project information sourcing and monitoring capabilities.
Spearheaded 8 quantitative social and market research studies, including winning 7 projects through expert proposal writing and mobilizing over 1.2 Cr BDT in funding upon successful completion.
Designed and implemented SQL-based dashboards and user data filters (e.g., for 600 Light Engineering Owners Directory and SHUDOKKHO app with 16,000 downloads), enabling data-driven decision-making and strategic branding.
Executed comprehensive market surveys (e.g., 1,000 consumers across 4 cities) and taste test studies, utilizing tools like KoBoToolbox and SPSS, to deliver actionable consumer insights for product launches and market fit.
Dhaka, Dhaka, Bangladesh
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Summary
Managed and delivered complex projects from inception to completion, ensuring adherence to scope, schedule, and budget while fostering cross-functional collaboration.
Highlights
Successfully delivered 8 projects within defined scope, schedule, and budget constraints by implementing agile project management methodologies.
Collaborated with cross-functional teams to define project scope, goals, and deliverables, creating detailed project plans, timelines, resources, and budgets.
Conducted thorough risk assessments and developed proactive contingency plans, mitigating potential issues across all managed projects.
Developed and maintained a customer care support center, significantly enhancing client satisfaction and operational efficiency.
Led a comparative study on Shariah adherence for Islami Bank PLC, developing research tools and a SEM Model using Amos software to evaluate compliance and impact.
Languages
English
Bengali
Skills
Research & Analytics
Qualitative Research, Quantitative Research, Survey Design, Data Collection, Data Analysis, Statistical Analysis (SPSS), Market Trends Analysis, Consumer Insights, Ethnographic Research, Focus Groups, Interviews, SEM Modeling (Amos).
Project Management
Project Planning, Risk Assessment, Budget Management, Agile Methodologies, Cross-functional Team Leadership, Stakeholder Management, Client Communication, Proposal Writing.
Business Development
Negotiation, Business Opportunity Identification, Partnership Development, Market Entry Strategy, Fundraising Strategies.
Data Visualization & Programming
Python, Streamlit, SQL, Excel Dashboards.
Problem Solving
Strategic Problem Solving, AI/Machine Learning Challenges, Critical Thinking.
Interests
Startup Ecosystem
Analyzing startup journeys, Fundraising strategies.
Technology & Innovation
Python coding for data visualization, Streamlit, AI and machine learning challenges, Tackling critical problems through coding.
Strategic Solutions
Strategic problem solving, Data-driven decision making.
Projects
Understand Consumer Taste Preferences on overall Chops Category and to Conduct Comprehensive Taste Test Study for Cornado Chips
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Summary
Conducted a comprehensive taste test study for Ispahani Foods Limited to understand consumer taste preferences for their new Cornado chips, focusing on market fit, trends, and customer behavior.