Reema Samanta

Economics Postgraduate | Business Analyst | Data Visualization Specialist
Pune, IN.

About

Economics postgraduate specializing in business research, analytics, and data visualization, adept at transforming complex data into actionable business narratives. Proven ability to conduct comprehensive primary and secondary research, derive actionable insights, and create data-driven reports utilizing tools like Power BI, SQL, Excel, and AI. Eager to leverage strong analytical and communication skills to drive strategic decision-making and enhance organizational performance.

Work

learn.kovalent
|

Junior Intern

Remote, Remote, US

Summary

As a Junior Intern, Reema led primary and secondary research initiatives, optimizing digital campaign execution and enhancing data visualization for marketing clients.

Highlights

Conducted primary research with 10+ US marketers, identifying key challenges in paid digital campaign execution to inform strategic recommendations.

Led and supervised a 5-member team in developing AI-assisted data visualization presentations, enhancing stakeholder understanding of complex secondary research findings.

Designed and optimized campaign workflow processes using Figma, resulting in timely project deliverables and improved operational efficiency.

Tata Steel Limited
|

Vocational Intern

Remote, Remote, India

Summary

As a Vocational Intern, Reema analyzed extensive corporate financial reports, focusing on employee benefit expenditure and ensuring compliance reporting.

Highlights

Analyzed company-published reports to identify spending patterns and insights on employee benefit expenditure, informing financial planning.

Prepared compliance reports on benefit schemes in accordance with IND AS 19, benchmarking against previous years' data to ensure regulatory adherence and financial accuracy.

Career with Kanishka
|

Content Writer

Remote, Remote, India

Summary

As a Content Writer, Reema developed engaging, audience-focused content and marketing copy, enhancing digital engagement and brand visibility for diverse clients.

Highlights

Researched and developed 5+ audience-focused content pieces across careers, mental health, and leadership, contributing to increased reader engagement.

Created 3+ impactful marketing copy assets and collaborated on digital engagement campaigns for clients, including Lonavala Finest, to boost online presence.

Volunteer

Izhaar, Gokhale Institute of Politics and Economics
|

PR Team Member

Pune, Maharashtra, India

Summary

Contributed to the successful promotion and execution of Izhaar, the annual music competition, enhancing event visibility and participant engagement.

Highlights

Managed public relations activities for Izhaar, a major music competition, successfully increasing event visibility and outreach.

Collaborated with a team to promote the event, engaging stakeholders and participants effectively.

Education

Gokhale Institute of Politics and Economics
Pune, Maharashtra, India

MSc

Economics (Specialization in Agri Business Economics)

Grade: 7.20 GPA

Visva Bharati University
Bolpur, West Bengal, India

B.A (Hons.)

Economics

Grade: 7.10 CGPA

Awards

Diploma in Classical Vocal

Awarded By

Not specified

Achieved a diploma in classical vocal performance, demonstrating dedication and proficiency in the arts.

Second Position, International Olympiad of English Language

Awarded By

International Olympiad of English Language

Awarded second position in a global competition, showcasing exceptional linguistic skills and academic aptitude.

Languages

English
Hindi
Bengali

Certificates

MS-Excel

Issued By

Microsoft

MS-Office

Issued By

Microsoft

Skills

Data Analysis & Visualization

SQL, Power BI, MS-Excel, Data Extraction, Business Intelligence, Statistical Analysis, ETL Processes, KPI Metrics.

Research & Reporting

Primary Research, Secondary Research, Market Research, Data-Driven Reports, Financial Analysis, Compliance Reporting, AI Tools (ChatGPT, Perplexity).

Productivity & Design

MS-PowerPoint, MS-Word, Figma, Workflow Optimization.

Communication & Collaboration

Effective Communication, Team Collaboration, Stakeholder Engagement, Presentation Skills, Content Development.

Project Management

Time Management, Project Deliverables, Team Leadership.

Projects

Market Comparison & Consumer Insights Dashboard Using Power BI

Summary

Designed and implemented an interactive Power BI dashboard to compare market performance and consumer insights for major on-demand delivery platforms.

Sales Trends and Revenue Contribution Analysis using SQL

Summary

Conducted a comprehensive sales trends and revenue contribution analysis using SQL to extract critical business insights from over 500 data points.