Victor Zaytsev

Leading strategic discovery efforts to identify untapped market opportunities and validate new product concepts.

Conducting in-depth market and user research to inform product roadmaps and strategic business decisions.

Collaborating with cross-functional teams to translate complex insights into actionable product strategies and development plans.

Produced 3 instrumental albums and 1 EP in collaborative projects, showcasing strong project management and creative direction skills.

Composed and wrote over 120 original beats, compositions, and songs in English, demonstrating prolific creative output and technical proficiency.

Developed an extensive sample library comprising over 9,000 unique audio samples, significantly enhancing production capabilities and efficiency.

Proactively advised CEO on brand, business, and product strategies, leading to data-driven decisions and improved departmental performance across the organization.

Spearheaded the development and implementation of product growth projects, including an A/B testing application and internal info-hub tools, significantly enhancing operational efficiency.

Designed and implemented a comprehensive product management model, which was adopted by the CEO to establish a new company-wide management system.

Developed and deployed a product hypothesis validation system aligned with OKR goals, streamlining backlogs, business processes, and instructions for product teams.

Mentored and assessed product manager and product researcher candidates, establishing a structured skill assessment system for 2 key product roles.

Executed and analyzed four extensive research cycles, including JTBD+UX for churn/retention, brand archetype development, market analysis for OKR goals, and UX testing for CTR/retention.

Validated core brand values and archetypes through deep research insights, establishing a robust foundation for the brand platform.

Identified the most solvent product segments geographically and developed detailed target audience profiles based on JTBD research insights.

Produced actionable insights, Learning Cards, and Job Stories, effectively translating complex research findings into clear, actionable reports for product development teams.

Coordinated a 3-person team (marketer, Data-Scientist, financier) to develop a robust business strategy for VK's HTML5 game platform.

Conducted in-depth market and competitive analysis, including Porter's Five Forces, to identify strategic opportunities and market gaps.

Developed Job Stories and Unique Value Propositions for 5 distinct user segments, leveraging data analytics and comprehensive market research.

Designed a business strategy for the HTML5 game segment relaunch, incorporating ecosystem context, market trends, and corporate strategy, leading the team to the case championship final.

Managed the end-to-end development of an A/B testing game-tool, overseeing a 10-person cross-functional team (IT, marketing, design) from vision to post-launch analytics.

Improved key application metrics, achieving 54.74% view depth, 50.07% conversion from first to final screen, and a 97.26% CSAT score.

Validated frequent JTBD scenarios and popular visual themes through testing, enabling the team to release 3 videos with over 1,000,000 views.

Orchestrated the first in-company UX tests and gathered user feedback, leading to critical MVP refinements one week before launch and optimizing user experience.

Managed the development of a bank employee dress code guide, leading a team of 4 interns using Kanban methodology.

Successfully delivered the project ahead of schedule and achieved an "excellent" (5/5) defense, outperforming 2 competitor teams on the same topic.

Conducted stakeholder meetings to define precise requirements and developed comprehensive project documentation, including technical specifications, risk plans, and product cost.