Ruhul Amin Laskar

Delivering exceptional CRM solutions and maintaining efficient catalogue operations to support business objectives and enhance customer engagement.

Implemented and configured CRM systems tailored to client needs, enhancing business process alignment and user adoption.

Customized CRM workflows, fields, and modules to align with complex business processes, improving operational efficiency and data accuracy.

Ensured the integrity and accuracy of customer data within the CRM, establishing robust data governance practices.

Managed comprehensive data imports, exports, and integration with other business systems, optimizing data flow and accessibility.

Provided critical technical support to users, resolving issues promptly to maintain seamless CRM operations and user satisfaction.

Built and executed sophisticated segmentation strategies using custom events, user properties, and real-time triggers, effectively targeting users and improving campaign relevance.

Supported CRM operations with rigorous campaign QA, A/B testing, and performance tracking, transitioning the role towards a more strategic, data-informed approach.

Collaborated effectively with cross-functional teams (Product, Growth, Sales) to align lifecycle campaigns with funnel goals and drive pipeline growth.

Developed and validated prototype campaigns to test new LMS configurations or features, ensuring system reliability and optimal functionality.

Leveraged in-depth knowledge of LMS Product and its integration with Braze to streamline campaign workflows and data synchronization.

Analyzed and optimized end-to-end customer journeys for promotions, enhancing user experience and conversion pathways.

Designed and developed interactive dashboards using Power BI to visualize market promotion performance, providing actionable insights for strategic adjustments.

Conducted comprehensive E2E testing for loyalty programs, ensuring flawless execution and maximizing program effectiveness.

Owned the end-to-end setup and execution of campaigns in Braze, including building multi-step Canvas workflows for efficient lifecycle automation.

Utilized Liquid scripting proficiency to personalize multi-channel messages (email, push, SMS, in-app) based on user behavior and attributes, boosting engagement rates.

Designed and optimized multi-channel lifecycle journeys, strategically addressing onboarding, engagement, and win-back stages through data-driven approaches.

Developed and optimized HTML email templates, ensuring cross-client compatibility and enhancing visual consistency for marketing campaigns.

Conducted thorough testing and validation of campaign content and data integration, minimizing errors and ensuring accurate information delivery.

Managed the scheduling and timely deployment of approved client campaigns, contributing to consistent market presence and engagement.

Performed rigorous Quality Assurance checks prior to email dispatch, reducing critical errors and maintaining brand reputation.

Diagnosed and resolved performance issues in campaigns, optimizing delivery rates and improving overall campaign effectiveness.