About
Results-driven Creative Lead and Content Strategist with 7+ years of agency expertise in spearheading end-to-end social media strategies and execution. Proven ability to lead cross-functional teams, manage high-value client relationships, and deliver record-breaking audience growth and engagement for brands, collectively reaching over 4 million followers. Specializes in transforming brand narratives into high-impact digital campaigns that drive measurable business outcomes.
Work
Long Beach, CA, US
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Summary
Spearheaded data-driven social media strategies and led cross-functional teams to deliver end-to-end digital operations and content strategies for a diverse client portfolio, driving significant audience growth and engagement.
Highlights
Directed data-driven social media strategies and led cross-functional teams, managing end-to-end execution of social media operations for a combined audience exceeding 4M followers across multiple client accounts.
Cultivated and maintained robust client relationships through VP levels, coordinating with external agencies and internal departments to ensure seamless execution of high-impact social media campaigns and content strategies.
Served as a key in-house creative and strategic consultant for a wide range of clients, contributing expertise in branding, print, content development, design, influencer marketing, and event activations.
Grew @indianmotorcycle's Instagram followers from 300K to over 1M, TikTok followers from 0 to 350K (2.1M Likes), and YouTube subscribers from 50K to 100K.
Shattered YouTube performance records for product launches and brand campaigns for @indianmotorcycle over multiple years, achieving the fastest growing audience rate annually within its competitive set.
Spearheaded strategy and creative development for @indianmotorcycle's most successful product launch and brand-campaign content to date.
Scaled @kumhotireusa's Instagram followers from 4K to 50K and TikTok followers from 0 to 55K (2.5M Likes), outpacing all eight competitors combined by 4x in growth and engagement in 2023.
Developed a highly differentiated brand voice and fictional 'intern' persona for @kumhotireusa, generating multiple original memes with 8M+ impressions and 15 individual memes each exceeding 1M organic impressions, one of which was tattooed by a fan.
Long Beach, CA, US
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Summary
Authored and presented longform written and on-camera editorial content for Motorcycle.com, the world's most visited motorcycle website, while gaining critical media and PR industry insights.
Highlights
Published extensive longform written articles and presented on-camera editorial content for Motorcycle.com, the world's most visited motorcycle website, reaching a global audience.
Developed a comprehensive understanding of PR dynamics and industry best practices from a media perspective, enhancing strategic communication skills.
Refined professional writing voice and journalistic skills through direct collaboration and mentorship from industry-respected journalists, ensuring high-quality content delivery.
Languages
English
Skills
Marketing & Strategy
Copywriting, Creative Strategy, Integrated Campaigns, Social Media Strategy, Content Strategy, Branding, Influencer Marketing, Client Relationship Management, Data-Driven Strategy, Campaign Management, Public Relations, Market Research, Brand Development.
Creative & Design Tools
Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, CapCut.
Social Media & Analytics Platforms
Sprout Social, Meta Business Suite, TikTok, Instagram, YouTube, Google Analytics.
Productivity & Collaboration
Microsoft Excel, Cross-functional Team Leadership, Project Management.
References
Brian Gump
Director of Marketing, Archer Aviation, (714) 404-3266
Bradley Hartman
PR Manager, Ducati USA, (831) 566-7970
Jake Perucca
Founder, Tanner Marketing, (586) 246-0375