United Kingdom of Great Britain and Northern Ireland
→
Publications
Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes
Published by
Journal of Retailing and Consumer Services
Summary
journal-article
Connecting the Dots: Exploring the Interplay of Visual and Non-Visual Cues in Social Commerce for Jordanian Entrepreneurial Lodgings
Published by
International Journal of Human–Computer Interaction
Summary
journal-article
Examining customers’ continuous intention to use self-service kiosks: An extended approach in the context of fast food restaurants using the technology readiness index and technology acceptance model
Published by
Tourism and Hospitality Research
Summary
journal-article
The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students
Published by
Heliyon
Summary
journal-article
Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach
Published by
Industrial Marketing Management
Summary
journal-article
The role of social media content on value co-creation in the food sector: a strategic relationship perspective
Published by
British Food Journal
Summary
journal-article
The effect of Arabic language type on banking chatbots adoption
Published by
Heliyon
Summary
journal-article
Consumers' social self-identity drivers on social commerce platforms-based food and beverage
Published by
British Food Journal
Summary
journal-article
Consumers' social self-identity drivers on social commerce platforms-based food and beverage
Published by
British Food Journal
Summary
journal-article
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Published by
Journal of Business Research
Summary
journal-article
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
Published by
International Journal of Advertising
Summary
journal-article
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
Published by
International Journal of Advertising
Summary
journal-article
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Published by
Journal of Theoretical and Applied Electronic Commerce Research
Summary
journal-article
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Published by
Journal of Theoretical and Applied Electronic Commerce Research
Summary
journal-article
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Published by
Journal of Theoretical and Applied Electronic Commerce Research
Summary
journal-article
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
Published by
Journal of Theoretical and Applied Electronic Commerce Research
Summary
journal-article
Customers’ motivation to engage with luxury brands on social media
Published by
Journal of Business Research
Summary
journal-article
Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce