About
Highly accomplished Senior Executive with over two decades of progressive leadership experience in Medicare strategy, sales, and distribution, consistently driving market growth and operational excellence. Proven ability to develop and implement national distribution channels, scale sales forces to thousands of agents, and achieve double-digit membership growth. Adept at strategic business planning, government relations, and optimizing complex healthcare programs to deliver significant revenue and market share gains.
Work
Fort Lauderdale, Florida, US
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Summary
As a contracted consultant, developed and advised on a comprehensive go-to-market strategy for Claro Insurance's new Medicare line of business, providing critical guidance on execution and recruitment.
Highlights
Developed a robust go-to-market strategy for Medicare line expansion, assessing critical tools, payer contracts, timelines, and execution frameworks.
Provided targeted strategic advice to senior leadership on recruitment and implementation, ensuring seamless integration of new market initiatives.
Analyzed market dynamics and operational capabilities to define a strategic roadmap for new Medicare market entry, optimizing resource allocation.
Fort Lauderdale, Florida, US
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Summary
Led national Medicare sales and distribution, overseeing a 1,500-agent force and consistently achieving 10-15% annual membership growth across key markets.
Highlights
Drove consistent 10-15% yearly membership growth by strategically aligning Medicare internal and external distribution channels across South & Southwest Florida markets.
Managed a regional sales force of over 1,500 agents, optimizing resource allocation to consistently achieve and exceed ambitious business goals.
Contributed strategically to product development, provider relations, and marketing sponsorships, enhancing market penetration and brand visibility.
Fort Lauderdale, Florida, US
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Summary
Directed Medicare portfolio sales in South Florida, achieving five consecutive years of double-digit growth and earning national sales awards.
Highlights
Achieved five consecutive years of double-digit growth, consistently exceeding Medicare sales and growth goals across South Florida markets.
Successfully integrated two newly acquired health plans' internal and external sales forces in 2013, ensuring operational continuity and sustained market expansion.
Received multiple national awards for exceptional sales performance and significant market growth contributions.
Fort Lauderdale, Florida, US
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Summary
Pioneered and scaled a national Medicare sales distribution channel, growing agent count from 100 to 3,400 and contributing 22% of total national Medicare sales.
Highlights
Scaled an exclusive Medicare sales agent distribution channel from a 4-state pilot with over 100 agents to a national force of over 3,400 agents.
Contributed 22% of total national Medicare sales in 2008 and 2009 by developing and executing comprehensive recruitment and onboarding strategies.
Established an effective office model and agent agreement framework, significantly expanding national sales capacity and operational efficiency.
Fort Lauderdale, Florida, US
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Summary
Launched and managed a multi-state dual eligible department, developing policies and fostering government relations to enhance outreach and operational efficiency.
Highlights
Implemented a new dual eligible department across South Florida, Tampa, Alabama, and Ohio, based on in-depth research of Medicaid eligibility policies.
Secured vital approvals from central and regional CMS offices, and cultivated strong government relations at state and county levels for multi-state outreach.
Negotiated a pivotal agreement with Dade County (FL) to centralize Medicare Buy-In application entry, streamlining processes for beneficiaries.
Developed comprehensive collateral materials, policies, and procedures for Medicaid eligible population outreach, supported by new departmental tools and systems.
Languages
English
Spanish
Italian
Skills
Strategic Leadership
Strategic Business Planning, Market Growth Strategy, Leadership, Business Management, Operational Guidance, Project Implementation, Government Programs, Organizational Development.
Sales & Distribution Management
Sales & Distribution, Contract Negotiation, Budget Management, Field Sales Operations, Distribution Channel Development, Market Penetration.
Core Competencies
Communication, Digital Literacy, Teamwork, Problem Solving, Quantitative Reasoning, Negotiation.