SANJAY BANERJEE
Global Marketing / Digital Marketing Professional
Virar, IN.About
Highly accomplished Global Marketing and Digital Marketing Professional with over 33 years of progressive experience, adept at formulating and executing high-impact marketing and business strategies to drive revenue growth and enhance brand equity. Proven expertise in B2B lead generation, international market expansion across 40+ countries, and spearheading comprehensive digital marketing programs, including SEO, SEM, and social media content strategies. Recognized for transforming brands, forging strategic alliances, and consistently delivering measurable results in competitive global markets.
Work
Mumbai, Maharashtra, India
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Summary
Lectured on Business Environment, imparting knowledge and practical insights to students at a leading entrepreneurship institute.
Highlights
Delivered comprehensive lectures on Business Environment, fostering entrepreneurial understanding and strategic thinking among students.
Guided students in foundational business principles and market dynamics, preparing them for real-world challenges.
Mumbai, Maharashtra, India
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Summary
Provided freelance digital marketing expertise, optimizing ROI for clients through diverse online channels including Facebook Ads, LinkedIn Lead Generation, content writing, and YouTube channels.
Highlights
Increased client ROI by optimizing Facebook Ads and LinkedIn Lead Generation strategies for enhanced lead acquisition.
Developed and managed content writing initiatives and YouTube channels to significantly improve online presence and engagement.
Collaborated with trainers to implement effective digital marketing tactics, driving audience growth and brand visibility.
Mumbai, Maharashtra, India
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Summary
Managed export operations and spearheaded international digital marketing initiatives for a pigment manufacturing company, driving global customer acquisition and revenue growth.
Highlights
Strategized and executed comprehensive marketing and brand strategies, successfully creating new global customers for the pigment business.
Spearheaded International Marketing & Digital Marketing, including SEO, Google AdWords, and digital sales funnel creation, to maximize lead generation.
Managed key business metrics, including ROIs, Gross/Net Revenues, direct costs, and collections, driving organizational value proposition across agencies and advertisers.
Optimized Google advertising campaigns (Search, Display, Shopping, YouTube) to significantly improve cost per acquisition and revenue numbers.
Developed and implemented new business models incorporating customer segmentation and digital technologies to enhance value propositions and market reach.
Mumbai, Maharashtra, India
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Summary
Led marketing and HR functions, initiating marketing activities from scratch and expanding international business across 40+ countries for a specialty chemicals company.
Highlights
Initiated and built the marketing department from inception, establishing foundational strategies and operations that drove significant business growth.
Expanded international business operations across 40+ countries, managing and increasing market penetration and revenue.
Participated in numerous international exhibitions, generating record footfalls and high-value business leads globally.
Directed the deployment of robust Marketing and Digital Media strategies across all company brands, enhancing market presence and brand recall.
Collaborated cross-functionally with Lines of Business (LOBs) and Customer Experience teams to optimize user experience and ensure aesthetic/visual consistency across all digital platforms.
Conducted extensive research on best practices for SEO, SEM, and link building, implementing strategies that significantly improved online visibility and search rankings.
Mumbai, Maharashtra, India
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Summary
Managed sales operations as an Assistant Manager, contributing to revenue growth and market penetration for polymer products.
Highlights
Managed a portfolio of key client accounts, contributing to consistent sales growth and customer satisfaction.
Developed and maintained strong customer relationships, leading to increased client retention and repeat business opportunities.
Analyzed market trends and competitor activities to identify new sales opportunities and inform strategic planning.
Mumbai, Maharashtra, India
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Summary
Executed sales activities and supported client engagement as a Sales Officer for chemical products.
Highlights
Executed sales initiatives to expand market reach and secure new business contracts effectively.
Provided comprehensive product information and support to clients, ensuring high levels of customer satisfaction.
Collaborated with the sales team to achieve departmental goals and contribute to overall revenue objectives.
Education
Languages
English
Hindi
Skills
Digital Marketing
SEO, SEM, Google AdWords, Content Marketing, Social Media Marketing, Conversion Rate Optimization, Web Analytics, Digital Sales Funnels, Site Experience Optimization, Digital Content Strategy, Internet Marketing, Web 2.0, Website Evaluation.
Brand Management
Brand Building, Brand Positioning, Strategic Marketing, Product Portfolio Management, Campaign Management.
International Business Development
International Marketing, Market Research, Global Marketing, International Business.
Leadership & Management
Team Building, Team Leadership, Budgeting & Forecasting, Strategic Thinking, Planning, Project Management.
Communication & Collaboration
Communication Skills, Articulate Speaker, Collaborator, Communicator.
Data Analysis
Analytical, Marketing Analytics, Performance Metrics, Market Intelligence.
Content Creation
Content Development, Content Writing, Social Media Content.
Lead Generation
B2B Lead Generation, LinkedIn Lead Generation, Digital Sales Funnels.
Social Media Platforms
Facebook, YouTube, LinkedIn, Quora, Medium, Tumblr, Pinterest, Reddit, Twitter, Instagram, Discord, Social Networking Sites.
Community Building
Community Management, Stakeholder Engagement.