About
Performance Marketing Specialist & Media Buyer with 5+ years’ experience in agency and in-house roles, including UAE real estate. Skilled in managing high-budget Meta, Google, and property portal campaigns, optimizing creatives and landing pages, and driving qualified leads with strong ROI.
Work
Dubai, UAE
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Summary
Drove performance marketing strategy by leading visual direction, ad creative development, and landing page optimization, delivering higher engagement, improved conversions, and consistent ROI growth across digital campaigns.
Highlights
Planned, executed, and optimized high-performing campaigns across Meta, Google, and property portals, generating over 200 qualified leads per month for real estate projects.
Increased qualified leads by 35% within 3 months through targeted strategies, retargeting, and A/B testing for landing pages and ad creatives.
Monitored KPIs like CPL, CTR, and ROAS to continuously refine campaigns, ensuring maximum ROI on marketing spend.
Conducted competitor analysis and segmented audiences based on demographics, interests, and buyer intent to reach potential property buyers effectively.
Worked closely with sales teams to track lead progress, providing actionable insights through weekly and monthly performance reports.
Dubai, UAE
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Summary
Contributed to visual strategy and creative asset integration for diverse client campaigns, ensuring brand consistency and maximizing visual impact across digital and traditional media.
Highlights
Collaborated with creative and account teams to integrate tailored ad creatives and landing pages into media plans, ensuring brand consistency and stronger campaign performance across industries.
Provided data-driven insights for campaign optimization, improving targeting strategies and contributing to higher client satisfaction in real estate, e-commerce, and service accounts.
Utilized Meta Ads Manager, Google Ads, and analytics tools to monitor campaign efficiency, guiding real-time adjustments for improved lead quality and conversion rates.
Supported the development and execution of cross-channel media strategies, aligning creative assets with performance objectives to maximize ROI.
Skills
Performance Marketing
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Linkedin Ads, High-Budget Media Buying, Campaign Strategy, Lead Generation, Email Marketing & Automation.
Optimization & Analytics
Landing Page Optimization, Conversion Rate Optimization, A/B Testing, Funnel Building, Google Analytics, Performance Tracking, Competitor & Market Analysis.
Ad Strategy & Tools
Ad Creative Strategy, Campaign Optimization, Audience Targeting & Retargeting, Marketing Automation & CRM Integration (HubSpot, Salesforce, Zoho), Data-Driven Decision Making.
Graphic & UI/UX Design
Figma, Photoshop, Illustrator, Wireframing, Prototyping, User Flow, Interaction Design, Brand Identity, Ad Creative Development, UI/UX Designing.