About
Andrea G. Scott is a highly accomplished Senior Digital Marketing & Demand Generation Strategist with an exceptional track record in translating business goals into scalable campaigns across B2B, B2C, Healthcare, and subscription models. She has dual fluency in B2B/B2C + PLG/SLGS and excels at driving significant growth, including 50% membership subscription growth and 25% new enterprise revenue, by leveraging full-funnel lifecycle strategies, channel innovation, and data-driven insights. Andrea is skilled at cross-functional alignment, integrating Product, Sales, and Revenue Operations to accelerate pipeline generation and sustainable revenue.
Work
Remote, N/A, US
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Summary
Leads strategic demand generation and growth initiatives for small to mid-market B2B, healthcare, DTC, and subscription clients, driving significant revenue and engagement improvements.
Highlights
Delivered 30% average revenue increase across 7 mid-market B2B, healthcare, DTC, and subscription clients through full-funnel campaign orchestration.
Generated $175K new revenue for a healthcare clinic by conducting 15+ CRO tests using Optimizely and Google Analytics (GA4).
Tested and integrated 3 new acquisition channels (Pinterest, Reddit, referral programs) into revenue drivers, developing replicable process documentation for 7 organizations.
Designed AI-driven content engagement systems, uncovering 6 high-intent topics and increasing time on site by 35% and page views by 25%.
Remote, N/A, US
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Summary
Directed global growth marketing initiatives for PCM Healthcare's B2B Clinical Research Trials division, focusing on pharmaceutical sponsors, biotech companies, and CROs.
Highlights
Directed a $5M budget for global expansion campaigns into 7 European markets, achieving 35% brand lift while maintaining GDPR compliance with no violations.
Drove 25% sustainable revenue growth by implementing an advanced lead scoring system in Salesforce and fostering collaborative feedback loops across Product, Sales, and Customer Success teams.
Implemented compliant marketing automation via HubSpot's consent-based triggers and segmentation, reactivating 25% of lapsed prospects across all markets.
Managed a team of 4 direct reports and 6 agency partners, establishing dashboard infrastructure and a performance accountability system.
Denver, CO, US
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Summary
Pioneered consumer acquisition campaigns for PCM Healthcare's domestic B2C In-Home Care division, driving demand generation for seniors.
Highlights
Pioneered consumer acquisition campaigns via SEO, paid search, retargeting, and email nurture, delivering 60% of all marketing-qualified leads (MQLs) from a $2M annual budget.
Increased form submissions by 35% through comprehensive content, A/B, and CRO testing, optimizing the funnel using Optimizely and Google Analytics.
Spearheaded a Salesforce-HubSpot API integration project across 5 cross-functional teams, building a lead scoring framework and automating personalized outreach, improving email nurture channel ROI by 40%.
Expanded market footprint by 15% through inbound lead trend analysis, geographic demand assessment, and audience segmentation, launching targeted campaigns in Florida and California.
Boulder, CO, US
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Summary
Managed customer acquisition for a B2C subscription streaming media platform during its IPO phase, overseeing a $12M performance marketing budget.
Highlights
Drove 50% domestic subscription growth in one year by creating consumer acquisition programs across paid search, paid social, CTV, and display.
Established key performance benchmarks ($75 CPL / $125 CAC) and led a 7-person channel team, implementing cohort analysis to reduce customer acquisition cost.
Expanded services into LATAM, EMEA, and Oceania with regional onboarding flows, payment options, and market-specific creative, contributing 25% quarterly subscription growth.
Denver, CO, US
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Summary
Launched integrated acquisition campaigns for a B2B2C SaaS healthcare platform startup, achieving significant user adoption and platform usage growth.
Highlights
Launched the company's first integrated acquisition campaigns across search, display, and social, achieving 30% user adoption through rapid growth 'test and learn' methodology.
Developed Account-Based Marketing (ABM) wellness programs with personalized engagement, growing platform usage by 200%.
Skills
International Expansion
GDPR Compliance, Market Localization, Cross-Cultural Campaign Execution, Multi-Lingual, Currency, Payment Operations.
Strategy
Demand Generation, Lifecycle Marketing, Marketing Operations, Revenue Attribution, Pipeline Acceleration, ABM, Funnel Optimization, PLG/SLG, Campaign Experimentation, Content & Webinar Strategy.
Tech Stack
Salesforce, HubSpot, GA4, Acquia, Optimizely, Tableau, AI Tools (ChatGPT, Claude, Co-Pilot), Zapier, Power BI, Marketing Automation Platforms.
Channels
SEO, Paid Search, Paid Social, Email Automation, Display & Programmatic, Webinar Marketing, Content Syndication, OTT/CTV, Native & Contextual, Partnership Marketing.