Sergio Fernando Almallo

Strategic Executive | Business Transformation & Digital Innovation Leader
Ciudad de México, MX.

About

Highly accomplished strategic executive with over two decades of experience driving business transformation, digital innovation, and market expansion across Telecommunications, Media, and Consulting. Proven leader in P&L growth, new business model launches, and cross-functional team alignment, leveraging a technology-savvy and data-driven approach. An MIT MBA and Harvard GMP graduate, he excels at delivering high-impact results and fostering talent development.

Work

Ubiqo
|

Advisory Board Chair

Mexico

Summary

Provided strategic oversight and expert guidance to Ubiqo, contributing to its growth and operational efficiency.

Highlights

Contributed strategic advice to enhance operational efficiency and drive sustainable growth for the organization.

Advised on the development of innovative solutions and market expansion strategies for emerging technologies.

Leveraged extensive executive experience to support board-level decision-making and strategic planning.

Quantica
|

Member of the Board of Advisors

Peru

Summary

Served as a board advisor for Quantica, providing strategic insights to enhance business performance.

Highlights

Provided strategic advice to enhance operational efficiency and drive sustainable growth for the organization.

Advised on the development of innovative solutions and market expansion strategies for emerging technologies.

Leveraged extensive executive experience to support board-level decision-making and strategic planning.

AWG
|

Member of the Board of Advisors

Argentina

Summary

Contributed strategic guidance as a board advisor for AWG, focusing on operational efficiency and growth.

Highlights

Provided strategic advice to enhance operational efficiency and drive sustainable growth for the organization.

Advised on the development of innovative solutions and market expansion strategies for emerging technologies.

Leveraged extensive executive experience to support board-level decision-making and strategic planning.

Solvento
|

Member of the Board of Advisors

Mexico

Summary

Offered strategic advice as a board advisor for Solvento, supporting its business development and expansion.

Highlights

Provided strategic advice to enhance operational efficiency and drive sustainable growth for the organization.

Advised on the development of innovative solutions and market expansion strategies for emerging technologies.

Leveraged extensive executive experience to support board-level decision-making and strategic planning.

Intraway
|

Member of the Board of Advisors

US

Summary

Provided strategic counsel as a board advisor for Intraway, contributing to its innovative solutions and market reach.

Highlights

Provided strategic advice to enhance operational efficiency and drive sustainable growth for the organization.

Advised on the development of innovative solutions and market expansion strategies for emerging technologies.

Leveraged extensive executive experience to support board-level decision-making and strategic planning.

AT&T México
|

VP & Chief Digital Marketing Officer

Ciudad de México, Ciudad de México, Mexico

Summary

Led comprehensive revenue growth, product, and pricing strategies for consumer, B2B, IoT, and Devices segments, overseeing media, communications budget, e-commerce, and Agile transformation.

Highlights

Restructured the B2B segment, transforming it to profitability and initiating growth for the first time since AT&T's Mexico operations began, through new distribution channels and partnerships.

Spearheaded a cross-functional Business Transformation Office, implementing Agile methodologies across product development to significantly reduce time to market and operational costs.

Developed and executed a customer-centric segmentation strategy for the prepaid market, achieving revenue and market share gains across four consecutive quarters.

Relaunched the postpaid product for consumer customers, achieving the highest customer base growth in company history.

Launched the 5G Innovation Lab and an associated Fund with Endeavor, promoting innovation in 5G applications and defining long-term strategic roadmaps for 5G innovation and digital channels.

Grupo El Comercio
|

General Manager

Peru

Summary

Held full P&L responsibility for the Newspapers business unit, overseeing nine newspapers in both print and digital formats, and driving strategic transformation.

Highlights

Reversed downward sales trends by completely overhauling the value proposition for readers and advertisers, leading to renewed growth.

Spearheaded cultural transformation within El Comercio Group by launching new technology platforms, increasing digital subscription capabilities, achieving a 15% monthly growth rate, and exceeding budget projections by 120%.

Redesigned the organizational structure to build synergies and support business transformation, reducing personnel expenses by 25% and headcount by 50% over 18 months.

Renegotiated vendor contracts, achieving 30-50% reductions in both fixed and variable costs.

Redesigned newsroom operating models, increasing digital production levels by 15-35% while reducing costs by 12%.

Led the strategic repositioning of the core media business to a digital-first model, transforming legacy operations and doubling subscription growth rates.

Telefonica del Perú
|

Innovation and Marketing Vice President

Peru

Summary

Directed marketing communications strategy, managed global and local innovation portfolios, and oversaw mobile device selection and purchasing.

Highlights

Launched innovative digital services, including the 'Dinero Móvil' mobile wallet, expanding product portfolio and boosting user engagement in underserved segments.

Served as the local interface for Google's Project Loon, responsible for identifying demand and facilitating its implementation.

Identified and exploited efficiencies in the mobile device supply chain through market and demand analysis, reducing shipment costs by 10%.

Transformed communications strategy by developing team capabilities in new digital tools and improving return on advertising through digital media insights.

Telefonica del Perú
|

Small and Medium Enterprises Vice President

Peru

Summary

Managed revenue and commercial costs for the Small and Medium Enterprises segment, driving growth and market expansion.

Highlights

Achieved over 10% revenue growth by analyzing and segmenting the market to develop targeted value propositions.

Implemented a portfolio of digital solutions based on market research and partner ecosystem development, resulting in over 300% sales growth.

Developed a convergent offer leveraging fixed and mobile telecommunications strengths, achieving 82% growth in services and reversing a declining trend.

Launched Telefonica Group's first Salesforce technology platform, enhancing visibility and predictability of business and sales results, and aligning the service provision value chain.

Led Go-to-Market (GTM) and product strategy for the SME segment, achieving >10% YoY revenue growth through segmented value propositions and channel partnerships.

Movistar Ecuador
|

Marketing Vice President

Ecuador

Summary

Managed product, pricing, and communications strategy for mobile services, overseeing media buying and management for consumer and corporate customers.

Highlights

Transformed a team with below-target results (80% average) into a results-oriented culture, achieving above-target results for 3 consecutive years (110% annual average).

Redefined mobile device purchasing strategy, reducing logistics costs by 40% and increasing sales by 20% through new offerings and early market availability.

Led the implementation of the operator's Datawarehouse, establishing the foundation for initiating a Big Data strategy.

Restructured the value-added services strategy by simplifying the portfolio, improving company margins by 8%.

Developed a marketing strategy that positioned Movistar as the leading digital and social media company in the Ecuadorian market.

Telefonica Group
|

Internet and TV Services Director

Colombia

Summary

Directed internet and TV services strategies and operations for Telefonica Group in Colombia.

Highlights

Managed strategic initiatives for internet and TV services, contributing to market growth and customer satisfaction.

Oversaw product development and service delivery to ensure alignment with market demands.

Collaborated with cross-functional teams to optimize service offerings and enhance customer experience.

Telefonica Group
|

Internet Services Director

Peru

Summary

Led internet services operations and strategy for Telefonica Group in Peru.

Highlights

Directed strategic initiatives for internet services, enhancing market penetration and service quality.

Managed service portfolio and operational processes to ensure efficient delivery and customer satisfaction.

Collaborated with technical and commercial teams to drive business objectives and achieve growth targets.

Telefonica Group
|

Residential Marketing Director

Peru

Summary

Directed residential marketing strategies and campaigns for Telefonica Group in Peru.

Highlights

Developed and executed comprehensive marketing strategies for residential segments, driving customer acquisition and retention.

Managed product positioning and promotional activities to maximize market share and revenue.

Analyzed market trends and consumer behavior to inform strategic decisions and optimize campaign effectiveness.

Telefonica Group
|

Corporate Marketing Director

Peru

Summary

Led corporate marketing initiatives and brand management for Telefonica Group in Peru.

Highlights

Developed and implemented corporate marketing strategies, enhancing brand visibility and market presence.

Managed corporate communications and public relations to maintain a strong brand image.

Collaborated with sales teams to align marketing efforts with business development goals and drive corporate client engagement.

Telefonica Group
|

Voices Services Manager

Spain

Summary

Managed voice services operations and strategic development for Telefonica Group in Spain.

Highlights

Oversaw the management and optimization of voice services, ensuring high quality and customer satisfaction.

Implemented service enhancements and operational improvements to increase efficiency and reliability.

Analyzed market demand and competitive landscape to inform service offerings and pricing strategies.

Telefonica Group
|

High Potentials Internship

US

Summary

Participated in a high potentials internship program at Telefonica Group in the USA.

Highlights

Gained exposure to various business functions and strategic initiatives within a leading telecommunications company.

Contributed to project teams, applying analytical skills to real-world business challenges.

Developed foundational understanding of telecommunications industry operations and market dynamics.

Telefonica Group
|

Corporate Customers Account Executive

Argentina

Summary

Managed key corporate accounts and sales relationships for Telefonica Group in Argentina.

Highlights

Cultivated strong relationships with corporate clients, identifying and addressing their telecommunication needs.

Achieved sales targets by effectively presenting and customizing service solutions.

Provided exceptional customer service and support, ensuring client satisfaction and retention.

Volunteer

Endeavor Perú
|

Mentor and Panel Member

Peru

Summary

Provided mentorship and served on panels for Endeavor Perú, supporting high-impact entrepreneurs in their growth journeys.

Highlights

Mentored aspiring entrepreneurs on business strategy, market entry, and growth acceleration.

Participated in panel discussions and evaluations, offering strategic feedback to startup founders.

Contributed to the development of the entrepreneurial ecosystem in Peru by sharing executive insights.

Dress for Success Perú
|

Board Member

Peru

Summary

Served as a board member for Dress for Success Perú, contributing to its mission of empowering women to achieve economic independence.

Highlights

Contributed to strategic initiatives supporting women's professional development and economic independence.

Provided governance and oversight to ensure the organization's mission alignment and operational effectiveness.

Participated in fundraising efforts and community engagement to expand program reach and impact.

Wayra Perú
|

Juror and Panel Member

Peru

Summary

Served as a juror and panel member for Wayra Perú, evaluating startups and providing strategic feedback to accelerate their development.

Highlights

Assessed startup pitches and business models, providing critical feedback on viability and scalability.

Contributed to the selection process of promising tech startups for acceleration programs.

Shared industry expertise to guide emerging companies through their early growth phases.

Education

Massachusetts Institute of Technology
Cambridge, MA, United States of America

MBA

Business Administration

UCES
Buenos Aires, Buenos Aires, Argentina

Bachelors

Marketing

Languages

English
Spanish
Portuguese

Certificates

Board Members Program

Issued By

IPADE Business School

CEO Leadership Program

Issued By

IESE Business School

CEO Innovation Program

Issued By

IESE Business School

Board Members Program

Issued By

Centrum Universidad Católica

Board Members Program

Issued By

PAD Universidad de Piura

General Management Program

Issued By

Harvard Business School

Skills

Strategic Leadership

Strategic Planning, Business Transformation, P&L Management, Cross-Functional Leadership, Leadership Development, Go-to-Market Strategy.

Digital & Innovation

Digital Innovation, AI Applications, Data Strategy, Product Development, Customer-Centric Innovation, Digital Marketing, Agile Methodologies.

Market & Operations

Market Analysis, Operational Efficiency, Revenue Growth, Cost Reduction, New Business Models.

Interests

Sports

Triathlete.

Projects

Digital Transformation Master Program Director

Summary

Directed the Digital Transformation Master Program at UPC Perú, overseeing curriculum development and program delivery.

President of the Board, Jupiter Tech

Summary

Led the board of Jupiter Tech, guiding strategic direction for the company during a critical phase.