About
Highly analytical Digital & Web Analyst with a proven track record in leveraging analytics tools, programmatic SEO, and data analysis to significantly enhance website performance and drive business growth. Expert in Google Analytics (GA4), Search Console, and conversion tracking, consistently delivering actionable insights that boost organic traffic, increase revenue by up to 200%, and optimize user experience across diverse online properties.
Work
Bradford, England, UK
→
Summary
As a Digital/Web Analyst, implemented advanced analytics and SEO strategies to enhance user engagement and drive significant revenue growth for Randomness.app.
Highlights
Implemented Google Tag Manager and Google Analytics to track user behaviour, events, and conversions across 200+ tools, establishing comprehensive data infrastructure.
Conducted in-depth keyword research, identifying high-intent keywords and optimization opportunities that led to targeted content strategies.
Analyzed traffic sources and user flow, pinpointing underperforming acquisition channels and improving organic Click-Through Rate (CTR) by 45%.
Monitored search performance and optimized affiliate placements, resulting in a 200% increase in affiliate revenue.
Produced monthly performance reports, providing actionable insights on growth trends, identifying bottlenecks, and recommending improvement opportunities.
Bradford, England, UK
→
Summary
As a Digital/Web Analyst, successfully implemented robust SEO and user behavior monitoring across 40,000+ programmatically generated pages, driving substantial organic traffic and improving data accuracy.
Highlights
Implemented Google Analytics (GA4), Search Console, and Bing Webmaster Tools to monitor SEO and user behaviour across 40,000+ programmatically generated pages.
Led the creation and optimization of Programmatic SEO pages, contributing to a 105% increase in organic traffic.
Cleaned and prepared datasets (business listings, charging stations) for bulk upload, improving data accuracy and consistency by 98%.
Monitored engagement metrics including time on page, scroll depth, and exit rate, providing insights that improved user experience and reduced bounce rate by 22%.
Identified and resolved indexing issues, leading to the recovery and indexing of over 5,000+ pages previously excluded by search engines.
Suggested data-driven UI/UX improvements based on behavioral data to enhance navigation and page performance.
Ibadan, Oyo, Nigeria
→
Summary
As a Sales Analyst, analyzed weekly and monthly sales performance, developed efficient reporting templates, and provided data-driven insights to optimize inventory and increase repeat purchases by 15%.
Highlights
Analyzed weekly and monthly sales performance, identifying key trends to support strategic planning and decision-making.
Developed Excel-based reporting templates, reducing reporting time by 40% and improving data efficiency.
Monitored product performance and recommended restocking strategies, which improved inventory turnover by 25%.
Provided data-driven insights on customer purchasing behavior, contributing to a 15% increase in repeat purchases.
Collaborated with management to forecast demand and streamline supply chain processes, optimizing inventory management.
Lagos, Lagos, Nigeria
→
Summary
As a Data Analyst, managed and analyzed extensive property, transaction, and customer datasets, providing critical insights that supported sales and marketing decisions and increased lead-to-sale conversion.
Highlights
Managed and analyzed property, transaction, and customer datasets, supporting data-driven sales and marketing decisions.
Developed and implemented dashboards to track property performance, inquiries, agent activity, and conversion rates, providing key business insights.
Conducted comprehensive market and competitor analysis, identifying pricing opportunities that increased lead-to-sale conversion by 20%.
Collaborated with the sales team to optimize property listings, enhancing online engagement and lead generation efforts.
Skills
Digital Analytics
Google Analytics (GA4), Google Tag Manager, Google Search Console, Bing Webmaster Tools, Conversion Tracking & Funnel Analysis, Affiliate Analytics.
Search Engine Optimization (SEO)
Programmatic SEO, Keyword Research & Competitor Analysis, On-page SEO, Technical SEO.
Data Analysis & Visualization
Data Cleaning & Data Quality Assurance, Power BI, Excel, SQL, Reporting & Dashboards.
Conversion Rate Optimization (CRO)
A/B Testing, User Experience (UX) Analysis.
Web Development & Content Management
WordPress.