Simon Asp

Directed comprehensive UX design projects for login experience, data consent, and growth marketing, utilizing data to measure and increase user retention.

Spearheaded the creation of a coherent login experience across all SVT applications on various devices, including TV, web, and mobile, significantly enhancing user consistency.

Applied design thinking and growth marketing strategies to develop new features, improving digital service engagement in a competitive streaming market.

Utilized A/B testing, Tableau, and Figma to inform design decisions and validate user retention goals.

Established robust design processes, including design reviews and regular syncs, to align product owners and developers on design principles.

Utilized UX principles and heuristics to identify and resolve critical flaws in the existing booking flow, significantly improving user experience and WCAG accessibility.

Designed and implemented a Minimum Viable Product (MVP) for a new booking-related service, enhancing feature delivery and user satisfaction.

Developed a comprehensive design system to ensure consistency and facilitate a seamless handover for the incoming UX designer.

Drove content creation for the company's Instagram, becoming the primary contact for new mountain content, primarily video.

Introduced a content management system, streamlining content production and distribution processes for social channels.

Produced compelling video and photo assets, shared by affiliated partners including Salomon, Mini, and Lynx Snowmobiles, expanding brand reach.

Achieved an average of 30,000 plays per top video, significantly increasing audience engagement and brand visibility.

Launched the first testable MVP of a new public statistical tool within 2 months, accelerating product development and user feedback cycles.

Introduced User Story Mapping and an iterative release process with user tests, enabling early changes and driving product strategy.

Ensured the product met WCAG 2.1 AA accessibility requirements, resulting in high user satisfaction and preference over previous alternatives.

Managed the UX process from workshops and wireframing to UI design, integrating product strategy and visual adaptations in Angular.

Designed and led the implementation of a scalable in-house A/B testing framework, enhancing data-driven product development for a user base of over 400,000.

Introduced a user ID-based segmentation framework, enabling targeted feature testing and compatibility with Mixpanel for advanced analytics.

Created and managed three parallel user campaigns with varied rewards, providing critical insights into user engagement and retention drivers.

Developed experiments for the sales team, delivering actionable insights for new product proposals and customer communication.

Designed and rolled out a gamification concept that increased the second-week user retention rate by 6 percentage points (from 26% to 32%).

Developed the go-to campaign tool for Bower, used for A/B testing behavioral goals and sales team communication with brands.

Led the design of new functionality for brands like Varta and Zespri, managing challenges and A/B tests, and providing analytics-driven follow-ups.

Conducted extensive user research and testing to validate and iterate on the gamification concept, ensuring user stickiness and reward effectiveness.

Implemented an AI solution that saved 70% of the time spent reviewing recycling location images, streamlining manual review processes.

Improved user-submitted photo quality by 35% through enhanced user experience flows, increasing data reliability.

Led the design work and built prototypes with an AI model from Peltarion, overseeing user testing and final UI design.

Won an AI competition held by Peltarion, gaining recognition from Microsoft for the sustainable application of AI.

Designed a gamified UX flow for package submission, achieving a 42% user adoption rate for the new functionality.

Integrated the feature into the app's achievement system, motivating users to contribute data and feel a sense of accomplishment.

Analyzed potential improvements and iterated on the feature, increasing the volume of user-generated packages.

Enabled the sales team to leverage the feature in conversations with brands, aiding in partner acquisition and engagement.

Developed and delivered a stable front-end solution for the Tink Console product, enabling the creation of organizations and roles for security.

Integrated complex internal and external APIs, including 2FA, SSO, and OAuth2, into the console, ensuring robust security and functionality.

Led the implementation and testing of UX patterns, including error message experiences and user flows, significantly improving usability.

Contributed to the maintenance of a component library in Storybook and developed components using Google Material Design, ensuring consistency and efficiency.