Highly accomplished Product Growth and Marketing Specialist with over 5 years of progressive experience in the Consumer Internet industry. Proven expertise in driving revenue, user engagement, and market share through strategic Product Management, Digital Strategy, and Customer Relationship Management (CRM). Adept at leveraging analytics and marketing automation tools to develop and execute multi-channel campaigns, optimize user funnels, and lead cross-functional teams. Consistently delivers significant business growth and enhances customer lifetime value.
Summary
Led customer retention and product growth initiatives, focusing on enhancing engagement and driving repeat purchases through strategic marketing campaigns and data optimization.
Highlights
Drove significant revenue, Lifetime Value (LTV), and repeat transaction growth by owning key engagement and business KPIs.
Orchestrated and optimized multi-channel marketing campaigns across WhatsApp, SMS, Email, and Push Notifications to enhance customer engagement.
Designed and implemented targeted reactivation campaigns, leveraging user segmentation and A/B testing, which boosted repeat purchases by 25%.
Streamlined data automation processes within Clevertap, improving marketing efficiency and increasing conversions by 18%.
Managed and onboarded third-party channel vendors, significantly enhancing CRM campaign effectiveness.
Developed and deployed personalized, automated communication strategies using RFM analysis, resulting in a 30% improvement in Click-Through Rates (CTRs).
Collaborated cross-functionally with Product, Tech, and Creative-Design teams to align strategies and achieve key business objectives.
Summary
Managed retention and growth marketing efforts, focusing on improving mobile app usability, brand visibility, and driving transaction volume through targeted campaigns.
Highlights
Improved mobile app usability and brand visibility via integrated online and offline strategies, reducing customer churn rate by 15%.
Executed comprehensive user segmentation analysis based on behavior, demographics, and geography to inform and optimize targeted marketing campaigns.
Accelerated offline payment growth through integrated marketing channels, increasing Gross Merchandise Volume (GMV) by 30% and boosting overall transaction volume.
Summary
Executed diverse marketing strategies, including customer retention, performance reporting, and content creation, while collaborating with product and engineering teams.
Highlights
Managed and executed multi-channel customer retention campaigns across all major marketing channels.
Monitored and optimized user funnels to enhance conversion across diverse user journeys.
Conducted in-depth marketing performance analysis, providing campaign-specific and creative-specific insights.
Led the end-to-end content creation vertical, ensuring consistent brand messaging.
Partnered with Product and Engineering teams to develop and launch growth features, including onboarding and referral programs.
Summary
Gained foundational experience in retail sales, offline promotions, and social media marketing within a botanical context.
Highlights
Supported retail sales and executed offline promotional activities to enhance brand visibility.
Assisted in social media marketing initiatives, contributing to online engagement.
User Segmentation, A/B Testing, Performance Reporting.
CleverTap, MoEngage, Braze, WebEngage.
Social Media Marketing, Content Creation, ASO (App Store Optimization), Affiliate Marketing, Email Marketing, WhatsApp Marketing, SMS Marketing, Push Notification Marketing.
Product Growth, Growth Features, User Funnel Optimization.
Marketing Performance Analysis.
CRM Campaign Effectiveness, RFM Analysis.
Branch, Appsflyer.
Summary
A comprehensive research project investigating the patterns and drivers of e-commerce adoption among Indian consumers specifically within the travel and tourism sector. The study analyzed consumer behavior, preferences, and challenges.