About
Results-driven BBA (Hons.) student passionate about blending marketing psychology, digital design, and growth experimentation to decode consumer behavior. Adept at transforming ideas into scalable initiatives through data-driven strategies, content creation, and impactful digital campaigns. Seeking to leverage strong analytical and creative skills in a dynamic marketing or strategy role to drive measurable business outcomes and foster innovation.
Work
Mumbai, Maharashtra, India
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Summary
Contributed to enhancing digital presence and outreach strategies for a non-profit organization focused on sexual abuse awareness and support.
Highlights
Improved usability of the Aarambh India website by identifying key user experience gaps and drafting actionable recommendations to enhance accessibility.
Streamlined Meri Trustline helpline communication across diverse digital platforms, maximizing reach and ensuring efficient information dissemination with minimal resource expenditure.
Conducted targeted research and prepared comprehensive reports, providing critical insights to support strategic outreach and demand generation initiatives for vulnerable communities.
Remote, India
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Summary
Spearheaded end-to-end content strategy and execution for multiple YouTube channels, achieving significant subscriber and view milestones.
Highlights
Grew a primary YouTube channel to over 101K+ subscribers, producing 368 videos that generated 84M+ views within a 6-month timeframe.
Managed comprehensive content strategy and execution for 3+ diverse YouTube channels, encompassing psychology, digital art, and boutique niches.
Increased engagement and subscriber acquisition by strategically leveraging SEO, trend-based Shorts/Reels, and maintaining a consistent posting schedule.
Created and optimized high-quality video content, ensuring alignment with specific brand identities and audience insights to maximize viewer retention and interaction.
Volunteer
Project Sathi
|Volunteer
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Summary
Supported mental health awareness campaigns through creative design and strategic visual communication for a non-governmental organization.
Highlights
Designed impactful social media graphics to promote awareness campaigns focused on mental health and stigma reduction, enhancing public engagement.
Increased audience engagement across digital platforms through consistent, campaign-aligned visual communication strategies, strengthening message recall and reach.
Education
Skills
Marketing & Communication
Content Strategy, Campaign Execution, Email Marketing, Sales Enablement, Copywriting, Presentation.
Research & Analysis
Market Research, Competitor Analysis, ICP Building, UX Research, Consumer Behavior Analysis.
Digital Tools
Figma (basic), SEO Basics, Google Analytics.
Editing Tools
Canva, CapCut, Photoshop, Premier Pro.
Cross-functional Skills
Program Management, Stakeholder Coordination.
Business Acumen
Financial Principles, Pricing Strategy, Go-to-Market Strategy, CSR Framework, Sustainable Business Models, KPI Definition, Revenue Stream Identification, Operations Management.
Interests
Professional Interests
Startups, Psychology, Marketing Trends, Content Strategy, Design & Video Creation, Public Speaking, Learning.